Repeat Customer Rate, PrestaShop

Repeat Customer Rate for PrestaShop stores, tracked live in Vortex IQ Nerve Centre. What it counts, why it matters, and how to act on it.

Card class: Key Metrics * Category: Customers & Retention * Chart: gauge

At a glance

DISTINCT id_customer with >1 paid-state order / DISTINCT id_customer with >=1 paid-state order, over 90D date_add window.

What it measures	DISTINCT id_customer with >1 paid-state order / DISTINCT id_customer with >=1 paid-state order, over 90D date_add window.
Format	percent
Time window	90D
Alert trigger	<25% (Tier-1 retention floor), driven by sentiment_key: repeat_rate
Alert band	higher is better - good at/above 25, bad at/below 10
Roles	owner, marketing, finance
Data type	Derived

Calculation

DISTINCT id_customer with >1 paid-state order / DISTINCT id_customer with >=1 paid-state order, over 90D date_add window.

PrestaShop order classification uses the order-state machine: paid = current_state in (2 Payment accepted, 3 Processing, 4 Shipped, 5 Delivered, 9 Backorder paid, 11 Remote payment accepted); shipped/fulfilled = (4, 5); refunded = (7, 15); cancelled = (6); payment error = (8). Read live from the PrestaShop Webservice API and snapshotted nightly into the Nerve Centre KPI store.

Why it matters

Repeat Customer Rate is part of the PrestaShop executive pulse in Vortex IQ Nerve Centre. Vortex Mind investigates automatically when this card breaches its alert band, and Ask Viq can explain the movement in plain English with a citation back to this card.