Gross Margin %, PrestaShop

Gross Margin % for PrestaShop stores, tracked live in Vortex IQ Nerve Centre. What it counts, why it matters, and how to act on it.

Card class: Key Metrics * Category: Margin & Profitability * Chart: gauge

At a glance

SUM(order_details.total_price_tax_excl - product_quantity*original_wholesale_price) / SUM(total_price_tax_excl) for paid-state orders in window.

What it measures	SUM(order_details.total_price_tax_excl - product_quantity*original_wholesale_price) / SUM(total_price_tax_excl) for paid-state orders in window.
Format	percent
Time window	30D vsP
Alert trigger	<35% (margin pressure), driven by sentiment_key: margin_pct
Alert band	higher is better - good at/above 45, bad at/below 30
Roles	owner, finance
Data type	Derived

Calculation

SUM(order_details.total_price_tax_excl - product_quantity*original_wholesale_price) / SUM(total_price_tax_excl) for paid-state orders in window.

PrestaShop order classification uses the order-state machine: paid = current_state in (2 Payment accepted, 3 Processing, 4 Shipped, 5 Delivered, 9 Backorder paid, 11 Remote payment accepted); shipped/fulfilled = (4, 5); refunded = (7, 15); cancelled = (6); payment error = (8). Read live from the PrestaShop Webservice API and snapshotted nightly into the Nerve Centre KPI store.

Why it matters

Gross Margin % is part of the PrestaShop executive pulse in Vortex IQ Nerve Centre. Vortex Mind investigates automatically when this card breaches its alert band, and Ask Viq can explain the movement in plain English with a citation back to this card.