Shopline on Vortex IQ

Monitor store performance, find catalogue and operational problems, and safely apply approved changes to Shopline.

Monitor store performance, find catalogue and operational problems, and safely apply approved changes to Shopline.

Connect or manage this source · View setup guide · Create a workflow

54

performance signals

8

automated checks

1

prepared fixes

Ready to build yours

workflows

7

API operations

Overview

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What you can achieve

Capabilities are grouped around merchant outcomes, not API terminology.

Protect revenue

Find failures, leaks and risks before they cost sales.

Run operations

Monitor orders, fulfilment, delivery and settlement.

Grow revenue

Improve discovery, conversion, campaigns and repeat purchase.

Customer experience

Find storefront, speed, accessibility and journey problems.

Catalogue quality

Identify missing, inconsistent or outdated product data.

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From connection to verified outcome

The controlled sequence every capability follows. Nothing changes a connected system without the approval step.

1. Connect

   Authorise the source. Scopes are shown before access is granted.

2. Monitor

   Watch the signals against your own baselines, not universal defaults.

3. Detect

   Run checks and gather evidence specific to your store.

4. Recommend

   Explain what happened, why it matters and the proposed action.

5. Approve

   You review scope, risk and reversibility before anything changes.

6. Execute

   Apply through governed connector operations.

7. Verify

   Confirm the intended result and keep the receipt.

No changes are made without the configured approval policy. Read-only operations do not modify the connected system; schedules, access scopes, API usage and data handling remain governed by Vortex IQ controls.

Monitor (54)

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Monitor performance

54 performance signals. Open an outcome to see its signals and how each one alerts. Read-only operations do not modify the connected system.

Run operations (16 signals)

Signal	Alert behaviour	What it tracks
AOV by Country	Watch only	AOV by Country.
Auth Token Health	Merchant rule	Shopline JWTs are long-lived (Phillipstoys’ is good until 2027-07) but silent expiry breaks order downloads. Surface before merchants notice.
Average Order Value	Alert band 0 / -5	Description pending editorial review; the signal is live.
Avg Time to Fulfil (hrs)	Merchant rule	From paid timestamp to fulfilled , surfaces 3PL/warehouse drag before SLAs break.
Fulfillment Rate	Alert band 95 / 90	Orders fully fulfilled / total orders. <90% means the merchant is breaking shipping promises.
Fulfillment Rate Over Time	Watch only	Description pending editorial review; the signal is live.
Fulfillment Status Mix	Watch only	Fulfillment Status Mix, shown by share.
Inventory Distribution	Watch only	Inventory Distribution, compared across items.
New Customers	Watch only	Description pending editorial review; the signal is live.
OOS Spike Alert	Alert band 0 / 5	Anomalous OOS spike , usually a misconfigured sync, hold, or sudden demand event. Pair with the cross-channel ad-spend card.
Orders by Country	Watch only	Orders by Country.
Top Cities by Orders	Watch only	Top Cities by Orders.
Top Customers by Spend	Watch only	Top Customers by Spend.
Total Orders	Alert band 0 / -10	Description pending editorial review; the signal is live.
Unfulfilled Orders	Alert band 10 / 50	Paid orders with fulfillment_status != fulfilled. The number ops should clear by EOD.
Unique Customers	Watch only	Description pending editorial review; the signal is live.

Grow revenue (16 signals)

Signal	Alert behaviour	What it tracks
Coupon Usage Rate	Alert band 20 / 40	Share of orders where the customer entered a coupon code, from order.promotion_items[].coupon_code - distinct from Discount % of Revenue’s dollar-weig
Customer Spend Segments	Watch only	Customers grouped by lifetime spend bucket. Underpins lookalike + VIP campaigns.
Orders Over Time	Alert band 0 / -10	Description pending editorial review; the signal is live.
Products Missing Description	Alert band 5 / 20	Products with empty body_html. Free conversion lift on the table.
Repeat Customer Rate	Alert band 25 / 10	Customers with >1 order in 90D. A retention barometer , DTC dies when this drops.
Revenue Drop Alert	Alert band 0 / -5	Trips when last-24h revenue lags the prior-7-day baseline by >25%. The canary for a broken checkout / app / pixel.
Revenue Over Time	Alert band 0 / -5	Description pending editorial review; the signal is live.
Revenue by Channel	Watch only	Storefront vs social-commerce vs POS. Single-channel today; gains depth when multi-channel Pattern A lands.
Shipping Cost as % of Revenue	Alert band 5 / 15	Description pending editorial review; the signal is live.
Slow-Moving Products	Watch only	Bottom decile by revenue. Candidates for sunset / clearance / repositioning.
Top Products by Revenue	Watch only	Top Products by Revenue.
Total Discount Used	Watch only	Description pending editorial review; the signal is live.
Total Revenue	Alert band 0 / -5	Headline gross revenue. The single number the founder checks at 9am Monday.
Total Shipping Revenue	Watch only	Description pending editorial review; the signal is live.
Total Tax Collected	Watch only	Description pending editorial review; the signal is live.
Zero/Negative Stock Variants	Alert band 0 / 5	OOS variants. Pair with the cross-channel ad-spend card to find the real revenue blockers.

Protect revenue (15 signals)

Signal	Alert behaviour	What it tracks
Active Ads on Out-of-Stock SKUs	Merchant rule	Spend burning on SKUs that can’t convert. The single highest-ROI ‘pause’ recommendation in the AIOS.
Cancellation Rate	Alert band 1 / 3	Description pending editorial review; the signal is live.
Catalogue Drift vs Amazon	Merchant rule	SKUs that diverge between Shopline and Amazon. Brand-trust killer + de-listing risk under MAP policies.
Days-of-Cover by SKU	Merchant rule	On-hand / 30D velocity per SKU. Surfaces stockout risk before it bites.
Discount % of Revenue	Alert band 20 / 40	Discount leakage as a share of revenue. Persistent >25% means the business depends on promos.
Email-Attributed Revenue Share	Alert band 15 / 8	Share of Shopline revenue driven by lifecycle email. <15% in mature brands = retention spend underperforming.
Low-Stock SKUs (<10 units)	Alert band 0 / 5	Description pending editorial review; the signal is live.
Marketplace Revenue Share (Amazon)	Merchant rule	DTC vs marketplace revenue split. >70% Amazon = platform-dependency risk; <10% = under-utilising marketplace reach.
Products Missing SEO Meta	Alert band 10 / 30	Products with an empty SEO title or SEO description. Organic-traffic leak distinct from Products Missing Description.
Refund Rate	Alert band 2 / 5	Refunded orders / total orders. Persistent >5% signals product quality or expectation mismatch.
Refund Value	Watch only	Description pending editorial review; the signal is live.
Refund-Rate Spike Alert	Alert band 2 / 5	Refund-rate anomaly. Catches batch-quality issues, broken sizing, or coupon misuse before the support inbox does.
Refunds Over Time	Watch only	Description pending editorial review; the signal is live.
Revenue at Risk (live incident)	Merchant rule	Live $/min loss while a monitoring incident is open , the COO’s hot-button number during outages.
Shopline Health Score	Alert band 95 / 80	Composite of refund rate × fulfillment rate × OOS count × 30D revenue trend × auth-token health.

Customer experience (4 signals)

Signal	Alert behaviour	What it tracks
Avg Time-to-Paid (hrs)	Merchant rule	Created → paid latency , flags broken authorise-only flows + COD lag.
Financial Status Mix	Watch only	Financial Status Mix, compared across items.
Partially-Paid Orders	Merchant rule	Description pending editorial review; the signal is live.
Payment Methods	Watch only	Payment Methods, shown by share.

Catalogue quality (3 signals)

Signal	Alert behaviour	What it tracks
Product Status Mix	Watch only	Product Status Mix, shown by share.
Products by Vendor	Watch only	Products by Vendor.
SKU Coverage	Alert band 80 / 50	Variants with a populated SKU. Below 95% breaks marketplace + 3PL integrations.

Audit (8)

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Audit risks and opportunities

A fix status appears only where the action, inputs, approval, verification and recovery controls are mapped. Candidate remediations are never executable. Open a check for the detail.

Fulfillment rate below 90%

Severity critical · Outcome Protect revenue · Fix status Candidate remediation

When more than 1 order in 10 is failing to reach fulfilment, customers have paid for goods that are not shipping on time; refunds, chargebacks and support load follow quickly.

A likely corrective operation exists, but its mapping and recovery are not yet complete, so execution is not offered. Evidence and recommended manual steps are provided.

Reference: ECOM-FULFIL-001

Cancellation rate above 10% over 30d

Severity high · Outcome Protect revenue · Fix status Report only

More than 1 in 10 orders is being cancelled. Unlike a return, a cancellation often means the customer changed their mind or hit a problem before the order even shipped, checkout friction, a payment failure, an unexpectedly long delivery estimate, which usually points to a fixable step in the order f

Vortex IQ detects and explains this; resolution is manual, with evidence and recommended steps.

Reference: ECOM-CANCEL-001

Refund rate above 5% over 30d

Severity high · Outcome Protect revenue · Fix status Candidate remediation

More than 1 in 20 orders is being refunded. Beyond the direct revenue loss, this rate also carries payment-cost consequences, processors and payment gateways watch refund and dispute rates, and a sustained high rate can affect processing terms independent of the lost sale itself.

A likely corrective operation exists, but its mapping and recovery are not yet complete, so execution is not offered. Evidence and recommended manual steps are provided.

Reference: ECOM-REFUND-001

Discount > 20% of revenue (margin erosion)

Severity medium · Outcome Grow revenue · Fix status Report only

Discounting above roughly 20 percent of revenue erodes margin quickly, often without lifting volume enough to pay for itself, and trains customers to wait for codes.

Vortex IQ detects and explains this; resolution is manual, with evidence and recommended steps.

Reference: ECOM-DISCOUNT-001

Products with zero or negative stock

Severity medium · Outcome Grow revenue · Fix status Candidate remediation

Every product at zero or negative stock is a page a customer can still find, still add to cart in some storefront setups, and still be disappointed by. Zero-stock listings that stay live also keep spending any ad budget or SEO ranking pointed at them, driving traffic to a product nobody can actually

A likely corrective operation exists, but its mapping and recovery are not yet complete, so execution is not offered. Evidence and recommended manual steps are provided.

Reference: ECOM-INVENTORY-001

Repeat-customer rate below 20%

Severity medium · Outcome Grow revenue · Fix status Candidate remediation

Fewer than 1 in 5 customers comes back for a second order. Acquiring a first-time customer is almost always the most expensive part of earning their business, so a repeat rate this low means the store is paying that acquisition cost repeatedly instead of earning a second (cheaper) sale from customer

A likely corrective operation exists, but its mapping and recovery are not yet complete, so execution is not offered. Evidence and recommended manual steps are provided.

Reference: ECOM-CUSTOMER-001

Products missing SEO title

Severity low · Outcome Grow revenue · Fix status Prepared fix

Products without SEO titles compete in search under their bare product names; pages that could rank for buying keywords stay invisible.

A prepared, approval-gated fix exists: the proposed change, affected records, risk, reversibility and verification are shown before execution.

Reference: ECOM-CATALOGUE-002

Products missing description

Severity low · Outcome Grow revenue · Fix status Candidate remediation

A product with no description gives a shopper nothing to evaluate beyond a photo and a price. It also gives search engines almost nothing to index, so these products are simultaneously converting worse for visitors who do find them and ranking worse in organic search for anyone who has not.

A likely corrective operation exists, but its mapping and recovery are not yet complete, so execution is not offered. Evidence and recommended manual steps are provided.

Reference: ECOM-CATALOGUE-001

Automate

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Automate approved work

Vortex IQ is integrated with 7 read and 0 write operations across openapicustomerjsons, openapiinventoryleveljsons, openapiorders, openapiorderjsons, openapiproducts, openapiproductjsons on Shopline. Combine them with anything from the over 13,000 operations across more than 200 connectors to automate the work in your own words.

Changes follow your configured approval policy: the target, proposed change, affected records, risk, reversibility and verification plan are shown before execution.

Create a workflow

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Ready to build your first Shopline workflow

Pick a trigger, add the operations above as steps, and every step that changes data pauses for your approval. Monitoring and audits are live now and can start any workflow you build.

Browse the operations you can build with

Resource	Read operations	Write operations
openapicustomerjsons	1	0
openapiinventoryleveljsons	1	0
openapiorders	1	0
openapiorderjsons	1	0
openapiproducts	1	0
openapiproductjsons	1	0
openapirefundjsons	1	0

Signed-in users see the full catalogue in the workflow builder, filtered to the sources they have connected.