Connect TikTok Ads to Vortex IQ

Link TikTok Ads to Vortex IQ to track spend, ROAS, conversions, and creative performance across your TikTok campaigns alongside all your other ad platforms.

Connecting TikTok Ads brings your TikTok campaign metrics into Nerve Centre alongside every other ad platform in your stack. Vortex Mind can then cross-reference TikTok spend against your commerce platform revenue to identify paid traffic waste and conversion drop patterns-without you switching between dashboards.

What Vortex IQ reads from TikTok Ads

Category	Example cards
Executive Overview	Total Spend, Total Revenue, ROAS, CPA Trend, Impressions Trend, Clicks vs Conversions
Budget Monitoring	Spend vs Budget, Budget Utilisation, Overspending Campaigns, Underspending Campaigns
Campaign Performance	ROAS by Campaign, Revenue by Campaign, Conversion Rate by Campaign, Top Performing Campaigns
Funnel & Conversion	Conversion Funnel, Conversion Lag, Conversion Rate Trend, Conversion Actions Breakdown
Alerts & Anomalies	Conversion Drop Alert, CPC Anomaly, CTR Decline Alert, Spend Anomaly, Zero-Conversion Spend
Geography	Conversions by Country, Spend by Country, Top Cities by Conversions
Device	Conversion Rate by Device, ROAS by Device, Spend by Device
Day & Time	Conversions by Hour, Spend by Hour, Conversions by Day of Week

How to connect

1. Go to Connected Sources

   Navigate to Settings → Connected Sources and click Add Source.

2. Select TikTok Ads

   Search for “TikTok Ads” and select it from the catalogue.

3. Authorise via OAuth

   Click Connect. A TikTok login pop-up opens. Log in with the account that has admin access to your TikTok Ads account, then grant the required permissions.

4. Select ad accounts

   Choose which TikTok ad accounts to import. Multiple accounts can be added in one connection.

5. Save

   Click Save. Nerve Centre populates your TikTok Ads KPI cards once the initial data pull completes.

You need Admin access on the TikTok Ads account. Operator-level access may not expose all required API scopes.

Troubleshooting

No data after connecting

TikTok Ads requires at least one active or recently active campaign to return data. If your account has no spend in the last 90 days, some cards may show empty states.

OAuth pop-up blocked

Allow pop-ups from app.vortexiq.ai in your browser settings and retry the connection.

Token expired

TikTok OAuth tokens require periodic re-authorisation. Go to Settings → Connected Sources → TikTok Ads → Reconnect.