46
performance signals
47
automated checks
35
prepared fixes
0
proven workflows
3
API operations
- Overview
- Monitor (46)
- Audit (47)
- Automate
What you can achieve
Capabilities are grouped around merchant outcomes, not API terminology.Grow revenue
Improve discovery, conversion, campaigns and repeat purchase.
Protect revenue
Find failures, leaks and risks before they cost sales.
Run operations
Monitor orders, fulfilment, delivery and settlement.
Control risk and change
Keep tracking, access and change under governed control.
Customer experience
Find storefront, speed, accessibility and journey problems.
Catalogue quality
Identify missing, inconsistent or outdated product data.
From connection to verified outcome
The controlled sequence every capability follows. Nothing changes a connected system without the approval step.1
Connect
Authorise the source. Scopes are shown before access is granted.
2
Monitor
Watch the signals against your own baselines, not universal defaults.
3
Detect
Run checks and gather evidence specific to your store.
4
Recommend
Explain what happened, why it matters and the proposed action.
5
Approve
You review scope, risk and reversibility before anything changes.
6
Execute
Apply through governed connector operations.
7
Verify
Confirm the intended result and keep the receipt.
Monitor performance
46 performance signals. Open an outcome to see its signals and how each one alerts. Read-only operations do not modify the connected system.Run operations (22 signals)
Run operations (22 signals)
| Signal | Alert behaviour | What it tracks |
|---|---|---|
| Customer Order Frequency | Watch only | Customer Order Frequency, compared across items. |
| Customer Spend Segments | Watch only | Customer Spend Segments, shown by share. |
| Customers with Zero Spend | Alert band 30 / 60 | Description pending editorial review; the signal is live. |
| Email Health | Alert band 95 / 80 | Description pending editorial review; the signal is live. |
| Financial Status Breakdown | Watch only | Orders grouped by payment/financial status. |
| Free vs Paid Shipping | Watch only | Free vs Paid Shipping, shown by share. |
| Fulfillment Rate | Alert band 95 / 90 | Percentage of orders successfully fulfilled. |
| Fulfillment Rate Over Time | Watch only | Description pending editorial review; the signal is live. |
| Fulfillment Status | Watch only | Distribution of orders by fulfillment status. |
| Guest vs Account Orders | Watch only | Guest vs Account Orders, shown by share. |
| Line Item Fulfillment Status | Watch only | Line Item Fulfillment Status, shown by share. |
| New Customers | Watch only | New customer signups in the selected period. |
| Order State Breakdown | Watch only | Order State Breakdown. |
| Orders Over Time | Watch only | Order volume trend over the selected period. |
| Orders by Country | Watch only | Orders by Country. |
| Payment Methods | Watch only | Distribution of orders by payment method. |
| Return Status | Watch only | Return Status, shown by share. |
| Tax Analysis | Watch only | Tax Analysis, compared across items. |
| Tax Collected Over Time | Watch only | Description pending editorial review; the signal is live. |
| Unfulfilled Orders | Merchant rule | Description pending editorial review; the signal is live. |
| Unique Customers | Watch only | Number of unique customers who placed orders. |
| Unverified Email Customers | Merchant rule | Description pending editorial review; the signal is live. |
Grow revenue (16 signals)
Grow revenue (16 signals)
| Signal | Alert behaviour | What it tracks |
|---|---|---|
| Average Order Value | Merchant rule | Average amount customers spend per order. |
| Customer Acquisition Trend | Watch only | New customer acquisition trend over time. |
| Daily Order Trends | Watch only | Description pending editorial review; the signal is live. |
| Discount % of Revenue | Merchant rule | Discount value as a percentage of total revenue. |
| Discounts Given Over Time | Watch only | Description pending editorial review; the signal is live. |
| Repeat Customer Rate | Alert band 25 / 10 | Percentage of customers who ordered more than once. |
| Revenue Breakdown | Watch only | Revenue Breakdown. |
| Revenue Over Time | Watch only | Revenue trend over the selected period. |
| Revenue by Day of Week | Watch only | Revenue by Day of Week. |
| Revenue by Payment Gateway | Watch only | Revenue by Payment Gateway. |
| Shipping Cost as % of Revenue | Alert band 5 / 15 | Description pending editorial review; the signal is live. |
| Total Discount Used | Watch only | Total discount amount applied across all orders. |
| Total Orders | Merchant rule | Number of orders placed in the selected period. |
| Total Revenue | Alert band 10 / -10 | Description pending editorial review; the signal is live. |
| Total Shipping Revenue | Watch only | Total shipping charges collected. |
| Total Tax Collected | Watch only | Total tax collected across all orders. |
Protect revenue (8 signals)
Protect revenue (8 signals)
| Signal | Alert behaviour | What it tracks |
|---|---|---|
| Cancellation Rate | Alert band 1 / 3 | Percentage of orders cancelled before shipping. |
| Cancelled Orders Over Time | Watch only | Description pending editorial review; the signal is live. |
| Customer Churn Risk | Merchant rule | Description pending editorial review; the signal is live. |
| Refund Rate | Alert band 2 / 5 | Percentage of orders that were refunded. |
| Refund Value | Watch only | Total monetary value of refunds issued. |
| Refunded Orders | Watch only | Number of orders with full refunds. |
| Refunds Over Time | Watch only | Description pending editorial review; the signal is live. |
| Top Refunding Customers | Watch only | Top Refunding Customers, compared across items. |
Audit risks and opportunities
A fix status appears only where the action, inputs, approval, verification and recovery controls are mapped. Candidate remediations are never executable. Open a check for the detail.Fulfillment rate below 90%
Fulfillment rate below 90%
Severity critical · Outcome Protect revenue · Fix status Candidate remediationWhen more than 1 order in 10 is failing to reach fulfilment, customers have paid for goods that are not shipping on time; refunds, chargebacks and support load follow quickly.A likely corrective operation exists, but its mapping and recovery are not yet complete, so execution is not offered. Evidence and recommended manual steps are provided.Reference:
ECOM-FULFIL-001Cancellation rate above 10% over 30d
Cancellation rate above 10% over 30d
Severity high · Outcome Protect revenue · Fix status Report onlyMore than 1 in 10 orders is being cancelled. Unlike a return, a cancellation often means the customer changed their mind or hit a problem before the order even shipped, checkout friction, a payment failure, an unexpectedly long delivery estimate, which usually points to a fixable step in the order fVortex IQ detects and explains this; resolution is manual, with evidence and recommended steps.Reference:
ECOM-CANCEL-001HTTPS Not Reachable
HTTPS Not Reachable
Severity high · Outcome Grow revenue · Fix status Report onlyIf the storefront is not cleanly reachable over HTTPS, browsers warn customers away and search engines demote the site; trust and traffic drop together.Vortex IQ detects and explains this; resolution is manual, with evidence and recommended steps.Reference:
SC01Refund rate above 5% over 30d
Refund rate above 5% over 30d
Severity high · Outcome Protect revenue · Fix status Candidate remediationMore than 1 in 20 orders is being refunded. Beyond the direct revenue loss, this rate also carries payment-cost consequences, processors and payment gateways watch refund and dispute rates, and a sustained high rate can affect processing terms independent of the lost sale itself.A likely corrective operation exists, but its mapping and recovery are not yet complete, so execution is not offered. Evidence and recommended manual steps are provided.Reference:
ECOM-REFUND-001Sitemap Missing or Thin
Sitemap Missing or Thin
Severity high · Outcome Grow revenue · Fix status Prepared fixWithout a healthy sitemap, new and updated pages are discovered late or not at all, so products can launch invisible to search.A prepared, approval-gated fix exists: the proposed change, affected records, risk, reversibility and verification are shown before execution.Reference:
PB03Storefront blocked by Cloudflare - audit cannot reach the store
Storefront blocked by Cloudflare - audit cannot reach the store
Severity high · Outcome Control risk and change · Fix status Report onlyCloudflare is challenging the auditor, so storefront checks cannot run at all; every dependent finding is suppressed rather than invented.Vortex IQ detects and explains this; resolution is manual, with evidence and recommended steps.Reference:
CF01Theme audit blocked by Cloudflare
Theme audit blocked by Cloudflare
Severity high · Outcome Customer experience · Fix status Report onlyThe theme audit could not reach the storefront because Cloudflare is challenging automated access; theme findings are unavailable rather than guessed until access is allowed.Vortex IQ detects and explains this; resolution is manual, with evidence and recommended steps.Reference:
TH00Discount > 20% of revenue (margin erosion)
Discount > 20% of revenue (margin erosion)
Severity medium · Outcome Grow revenue · Fix status Report onlyDiscounting above roughly 20 percent of revenue erodes margin quickly, often without lifting volume enough to pay for itself, and trains customers to wait for codes.Vortex IQ detects and explains this; resolution is manual, with evidence and recommended steps.Reference:
ECOM-DISCOUNT-001Excessive CSS files loaded
Excessive CSS files loaded
Severity medium · Outcome Customer experience · Fix status Prepared fixExcess CSS files block rendering while they download; consolidating them speeds first paint on every page.A prepared, approval-gated fix exists: the proposed change, affected records, risk, reversibility and verification are shown before execution.Reference:
TH03Homepage SEO Elements Missing
Homepage SEO Elements Missing
Severity medium · Outcome Grow revenue · Fix status Prepared fixThe homepage is the most-linked page on the store; missing titles or descriptions there squander the site’s strongest ranking signals.A prepared, approval-gated fix exists: the proposed change, affected records, risk, reversibility and verification are shown before execution.Reference:
PB05Images missing alt text
Images missing alt text
Severity medium · Outcome Protect revenue · Fix status Prepared fixImages without alt text are invisible to screen readers and to image search; accessibility risk and free traffic left unclaimed at the same time.A prepared, approval-gated fix exists: the proposed change, affected records, risk, reversibility and verification are shown before execution.Reference:
TH07Limited or Missing Schema Markup
Limited or Missing Schema Markup
Severity medium · Outcome Grow revenue · Fix status Prepared fixSchema markup earns rich results (stars, prices, availability) that lift click-through; without it, listings look plainer than competitors on the same results page.A prepared, approval-gated fix exists: the proposed change, affected records, risk, reversibility and verification are shown before execution.Reference:
PB04Missing Meta Descriptions
Missing Meta Descriptions
Severity medium · Outcome Grow revenue · Fix status Prepared fixSearch engines improvise snippets for pages without meta descriptions; a written one lifts click-through on impressions the page already earns.A prepared, approval-gated fix exists: the proposed change, affected records, risk, reversibility and verification are shown before execution.Reference:
SE01Missing Page Titles
Missing Page Titles
Severity medium · Outcome Grow revenue · Fix status Prepared fixPage titles are the strongest single on-page ranking and click-through signal; missing ones waste impressions the store already gets.A prepared, approval-gated fix exists: the proposed change, affected records, risk, reversibility and verification are shown before execution.Reference:
SE02Missing Product Images
Missing Product Images
Severity medium · Outcome Catalogue quality · Fix status Prepared fixProducts without images barely convert; shoppers skip listings they cannot see.A prepared, approval-gated fix exists: the proposed change, affected records, risk, reversibility and verification are shown before execution.Reference:
CQ01Mobile Viewport Missing
Mobile Viewport Missing
Severity medium · Outcome Grow revenue · Fix status Prepared fixWithout a mobile viewport tag the store renders desktop-sized on phones; mobile shoppers pinch, zoom and leave.A prepared, approval-gated fix exists: the proposed change, affected records, risk, reversibility and verification are shown before execution.Reference:
PB12Mobile responsiveness issues
Mobile responsiveness issues
Severity medium · Outcome Customer experience · Fix status Prepared fixLayouts that break on mobile lose the majority of ecommerce traffic; most stores see well over half their sessions on phones.A prepared, approval-gated fix exists: the proposed change, affected records, risk, reversibility and verification are shown before execution.Reference:
TH11No Reviews Platform Detected
No Reviews Platform Detected
Severity medium · Outcome Grow revenue · Fix status Prepared fixVisible reviews are one of the strongest conversion levers in ecommerce; a store with no social proof converts measurably worse on identical traffic.A prepared, approval-gated fix exists: the proposed change, affected records, risk, reversibility and verification are shown before execution.Reference:
PB10No analytics tracking detected on storefront
No analytics tracking detected on storefront
Severity medium · Outcome Grow revenue · Fix status Prepared fixWithout analytics on the storefront, marketing and UX decisions run blind and no conversion diagnosis is possible downstream.A prepared, approval-gated fix exists: the proposed change, affected records, risk, reversibility and verification are shown before execution.Reference:
SC03Order cancellation/refund rate exceeds 5%
Order cancellation/refund rate exceeds 5%
Severity medium · Outcome Protect revenue · Fix status Candidate remediationCancellation plus refund above 5 percent of orders means a meaningful slice of won revenue is being handed back; the causes (stock, delivery promises, payment friction) are usually fixable once identified.A likely corrective operation exists, but its mapping and recovery are not yet complete, so execution is not offered. Evidence and recommended manual steps are provided.Reference:
OH01Product Page SEO Issues
Product Page SEO Issues
Severity medium · Outcome Grow revenue · Fix status Prepared fixProduct pages are where buying-intent searches land; SEO gaps here cost clicks with direct revenue attached.A prepared, approval-gated fix exists: the proposed change, affected records, risk, reversibility and verification are shown before execution.Reference:
PB06Products with zero or negative stock
Products with zero or negative stock
Severity medium · Outcome Grow revenue · Fix status Candidate remediationEvery product at zero or negative stock is a page a customer can still find, still add to cart in some storefront setups, and still be disappointed by. Zero-stock listings that stay live also keep spending any ad budget or SEO ranking pointed at them, driving traffic to a product nobody can actuallyA likely corrective operation exists, but its mapping and recovery are not yet complete, so execution is not offered. Evidence and recommended manual steps are provided.Reference:
ECOM-INVENTORY-001Repeat-customer rate below 20%
Repeat-customer rate below 20%
Severity medium · Outcome Grow revenue · Fix status Candidate remediationFewer than 1 in 5 customers comes back for a second order. Acquiring a first-time customer is almost always the most expensive part of earning their business, so a repeat rate this low means the store is paying that acquisition cost repeatedly instead of earning a second (cheaper) sale from customerA likely corrective operation exists, but its mapping and recovery are not yet complete, so execution is not offered. Evidence and recommended manual steps are provided.Reference:
ECOM-CUSTOMER-001Store Logo: No store logo configured
Store Logo: No store logo configured
Severity medium · Outcome Grow revenue · Fix status Prepared fixA missing store logo makes transactional emails, invoices and search results look unfinished; small trust losses compound at checkout.A prepared, approval-gated fix exists: the proposed change, affected records, risk, reversibility and verification are shown before execution.Reference:
SC02Zero-Price Products
Zero-Price Products
Severity medium · Outcome Protect revenue · Fix status Prepared fixA visible product priced at zero can be added to carts for free and makes the catalogue look broken; each one is either direct revenue leakage or an embarrassment in front of customers.A prepared, approval-gated fix exists: the proposed change, affected records, risk, reversibility and verification are shown before execution.Reference:
CQ02llms.txt Missing
llms.txt Missing
Severity medium · Outcome Grow revenue · Fix status Prepared fixAI assistants increasingly answer shopping questions; llms.txt tells them what the store is and which pages matter, the emerging AI-search equivalent of robots.txt.A prepared, approval-gated fix exists: the proposed change, affected records, risk, reversibility and verification are shown before execution.Reference:
PB02Accessibility issues found
Accessibility issues found
Severity low · Outcome Protect revenue · Fix status Prepared fixAccessibility failures exclude customers and carry regulatory risk in a growing list of markets; the common fixes are cheap.A prepared, approval-gated fix exists: the proposed change, affected records, risk, reversibility and verification are shown before execution.Reference:
TH12Excessive JavaScript files loaded
Excessive JavaScript files loaded
Severity low · Outcome Customer experience · Fix status Prepared fixEach extra JavaScript file adds a request and parse cost on every page view; script bloat is one of the most common causes of slow storefronts.A prepared, approval-gated fix exists: the proposed change, affected records, risk, reversibility and verification are shown before execution.Reference:
TH01Font loading not optimized
Font loading not optimized
Severity low · Outcome Customer experience · Fix status Prepared fixFonts loading without font-display cause invisible text while they download; visitors stare at blank headings on slow connections.A prepared, approval-gated fix exists: the proposed change, affected records, risk, reversibility and verification are shown before execution.Reference:
TH10High refund rate
High refund rate
Severity low · Outcome Protect revenue · Fix status Candidate remediationRefund concentration is a direct margin leak and often clusters around specific products, suppliers or delivery windows, which makes it diagnosable and fixable.A likely corrective operation exists, but its mapping and recovery are not yet complete, so execution is not offered. Evidence and recommended manual steps are provided.Reference:
OH02Images missing lazy loading
Images missing lazy loading
Severity low · Outcome Customer experience · Fix status Prepared fixImages loading eagerly below the fold compete with the content the shopper actually sees first, inflating LCP and hurting Core Web Vitals rankings.A prepared, approval-gated fix exists: the proposed change, affected records, risk, reversibility and verification are shown before execution.Reference:
TH02, TH08Long inline styles
Long inline styles
Severity low · Outcome Customer experience · Fix status Prepared fixVery long inline styles bloat every page they appear on and defeat caching that external stylesheets would get for free.A prepared, approval-gated fix exists: the proposed change, affected records, risk, reversibility and verification are shown before execution.Reference:
TH06Missing Product Weight
Missing Product Weight
Severity low · Outcome Customer experience · Fix status Prepared fixWeight-based shipping cannot quote correctly for products without weights, causing checkout errors or mispriced delivery. Irrelevant for flat-rate stores, which is worth recording as a business rule so this never nags.A prepared, approval-gated fix exists: the proposed change, affected records, risk, reversibility and verification are shown before execution.Reference:
CQ04Missing SKUs
Missing SKUs
Severity low · Outcome Run operations · Fix status Prepared fixMissing SKUs break inventory reconciliation, courier manifests and marketplace feeds; the problems surface downstream where they are hardest to trace back.A prepared, approval-gated fix exists: the proposed change, affected records, risk, reversibility and verification are shown before execution.Reference:
CQ03Missing Security Headers
Missing Security Headers
Severity low · Outcome Control risk and change · Fix status Prepared fixMissing security headers leave the storefront easier to attack through clickjacking and script injection, and are flagged by the scanners customers and partners run.A prepared, approval-gated fix exists: the proposed change, affected records, risk, reversibility and verification are shown before execution.Reference:
PB07Missing Social Meta Tags
Missing Social Meta Tags
Severity low · Outcome Grow revenue · Fix status Prepared fixWithout Open Graph and Twitter tags, shared links render as bare URLs; rich previews carry substantially higher click-through from social and chat.A prepared, approval-gated fix exists: the proposed change, affected records, risk, reversibility and verification are shown before execution.Reference:
PB09Missing/Short Product Descriptions
Missing/Short Product Descriptions
Severity low · Outcome Grow revenue · Fix status Prepared fixThin or missing product descriptions hurt conversion on the page and long-tail search rankings off it.A prepared, approval-gated fix exists: the proposed change, affected records, risk, reversibility and verification are shown before execution.Reference:
SE03No Inventory Tracking
No Inventory Tracking
Severity low · Outcome Protect revenue · Fix status Prepared fixWithout inventory tracking the store cannot warn about stockouts or overselling; every availability signal downstream of this is guesswork.A prepared, approval-gated fix exists: the proposed change, affected records, risk, reversibility and verification are shown before execution.Reference:
IQ01No Remarketing Tags Detected
No Remarketing Tags Detected
Severity low · Outcome Grow revenue · Fix status Prepared fixWithout remarketing tags, the roughly 97 percent of visitors who leave cannot be re-engaged, making every paid acquisition channel more expensive.A prepared, approval-gated fix exists: the proposed change, affected records, risk, reversibility and verification are shown before execution.Reference:
PB11Out of Stock Still Visible
Out of Stock Still Visible
Severity low · Outcome Protect revenue · Fix status Prepared fixShoppers landing on unavailable products bounce, and any paid or organic traffic pointed at them is wasted, unless visibility is deliberate (back-in-stock capture or SEO retention), which is worth recording as a business rule.A prepared, approval-gated fix exists: the proposed change, affected records, risk, reversibility and verification are shown before execution.Reference:
IQ02Products missing SEO title
Products missing SEO title
Severity low · Outcome Grow revenue · Fix status Prepared fixProducts without SEO titles compete in search under their bare product names; pages that could rank for buying keywords stay invisible.A prepared, approval-gated fix exists: the proposed change, affected records, risk, reversibility and verification are shown before execution.Reference:
ECOM-CATALOGUE-002Products missing description
Products missing description
Severity low · Outcome Grow revenue · Fix status Candidate remediationA product with no description gives a shopper nothing to evaluate beyond a photo and a price. It also gives search engines almost nothing to index, so these products are simultaneously converting worse for visitors who do find them and ranking worse in organic search for anyone who has not.A likely corrective operation exists, but its mapping and recovery are not yet complete, so execution is not offered. Evidence and recommended manual steps are provided.Reference:
ECOM-CATALOGUE-001Render-blocking scripts in <head>
Render-blocking scripts in <head>
Severity low · Outcome Customer experience · Fix status Prepared fixScripts loaded in the head without defer block the page from rendering until they finish; moving or deferring them is one of the cheapest speed wins available.A prepared, approval-gated fix exists: the proposed change, affected records, risk, reversibility and verification are shown before execution.Reference:
TH05Uncategorized Products
Uncategorized Products
Severity low · Outcome Grow revenue · Fix status Prepared fixUncategorised products are unreachable through navigation and category landing pages; they only sell if a customer happens to search for them.A prepared, approval-gated fix exists: the proposed change, affected records, risk, reversibility and verification are shown before execution.Reference:
CQ05console.log statements found in inline scripts
console.log statements found in inline scripts
Severity low · Outcome Protect revenue · Fix status Prepared fixconsole.log calls in production scripts leak implementation detail and add noise; they usually indicate debug code that shipped by accident.A prepared, approval-gated fix exists: the proposed change, affected records, risk, reversibility and verification are shown before execution.Reference:
TH04robots.txt Missing or Misconfigured
robots.txt Missing or Misconfigured
Severity low · Outcome Grow revenue · Fix status Prepared fixA missing or broken robots.txt can accidentally block crawlers from the whole store, or fail to steer them away from junk URLs that waste crawl budget.A prepared, approval-gated fix exists: the proposed change, affected records, risk, reversibility and verification are shown before execution.Reference:
PB01Tech Stack Detected
Tech Stack Detected
Severity info · Outcome Run operations · Fix status Prepared fixInformational: the technologies detected on the storefront, used to tailor the other checks to the actual stack.A prepared, approval-gated fix exists: the proposed change, affected records, risk, reversibility and verification are shown before execution.Reference:
PB08, TH09Automate approved work
Vortex IQ is integrated with 3 read and 0 write operations across customer searchs, orders, products on Adobe Commerce. Combine them with anything from the over 13,000 operations across more than 200 connectors to automate the work in your own words.Changes follow your configured approval policy: the target, proposed change, affected records, risk, reversibility and verification plan are shown before execution.Create a workflowReady to build your first Adobe Commerce workflow
Pick a trigger, add the operations above as steps, and every step that changes data pauses for your approval. Monitoring and audits are live now and can start any workflow you build.Browse the operations you can build with
Browse the operations you can build with
| Resource | Read operations | Write operations |
|---|---|---|
| customer searchs | 1 | 0 |
| orders | 1 | 0 |
| products | 1 | 0 |