Big Cartel on Vortex IQ

Monitor store performance, find catalogue and operational problems, and safely apply approved changes to Big Cartel.

Monitor store performance, find catalogue and operational problems, and safely apply approved changes to Big Cartel.

Connect or manage this source · View setup guide · Create a workflow

34

performance signals

8

automated checks

1

prepared fixes

0

proven workflows

5

API operations

Overview

What you can achieve

Capabilities are grouped around merchant outcomes, not API terminology.

Protect revenue

Find failures, leaks and risks before they cost sales.

Grow revenue

Improve discovery, conversion, campaigns and repeat purchase.

Run operations

Monitor orders, fulfilment, delivery and settlement.

Catalogue quality

Identify missing, inconsistent or outdated product data.

Control risk and change

Keep tracking, access and change under governed control.

From connection to verified outcome

The controlled sequence every capability follows. Nothing changes a connected system without the approval step.

1. Connect

   Authorise the source. Scopes are shown before access is granted.

2. Monitor

   Watch the signals against your own baselines, not universal defaults.

3. Detect

   Run checks and gather evidence specific to your store.

4. Recommend

   Explain what happened, why it matters and the proposed action.

5. Approve

   You review scope, risk and reversibility before anything changes.

6. Execute

   Apply through governed connector operations.

7. Verify

   Confirm the intended result and keep the receipt.

No changes are made without the configured approval policy. Read-only operations do not modify the connected system; schedules, access scopes, API usage and data handling remain governed by Vortex IQ controls.

Monitor (34)

Monitor performance

34 performance signals. Open an outcome to see its signals and how each one alerts. Read-only operations do not modify the connected system.

Protect revenue (13 signals)

Signal	Alert behaviour	What it tracks
Ad Spend on Out-of-Stock Products	Merchant rule	Ad Spend on Out-of-Stock Products, broken down by row.
Cancellation Rate	Alert band 1 / 3	Cancelled share of orders. Rising cancellations point to stock or expectation mismatches.
Email Share of Revenue	Merchant rule	Email Share of Revenue, broken down by row.
High-Value Customers Unengaged on Email	Merchant rule	High-Value Customers Unengaged on Email, broken down by row.
Low-Stock (Tracked)	Merchant rule	Tracked products nearing zero - restock prompt before a hero sells out.
Order Status Mix	Watch only	Split of pending / paid / shipped / refunded / cancelled. Quick read on where orders sit.
Out-of-Stock (Tracked)	Alert band 0 / 5	Tracked products at zero stock. Big Cartel exposes per-option stock; OOS-with-demand is recoverable revenue.
Refund Rate	Alert band 2 / 5	Refunded share of orders over 30 days. The core product-trust signal for a creator with no support desk.
Refund-Rate Spike	Alert band 2 / 5	Fires when refunds suddenly accelerate - early warning of a product or fulfilment problem.
Refunded Orders	Merchant rule	Count of refunded orders with a spike alarm against the 30-day baseline.
Revenue at Risk	Merchant rule	Estimated revenue exposed by sold-out heroes, stuck orders, and (when siblings connect) cross-channel leaks.
Slow PDPs Driving Cart Loss	Merchant rule	Slow PDPs Driving Cart Loss, broken down by row.
Sold-Out Products	Alert band 0 / 5	Products marked sold-out. Sold-out bestsellers still on the storefront are quiet revenue leaks.

Run operations (10 signals)

Signal	Alert behaviour	What it tracks
Avg Time to Ship	Merchant rule	Hours between paid and shipped. Indie makers run slower SLAs; 72h is a sensible nudge threshold.
Discount Dependency	Alert band 20 / 40	Share of orders (30d) carrying an order_adjustments/discount entry with a bracketed code, e.g. [FREESHIPPING]. Discount codes are a Gold-plan-and-abov
Fulfillment Rate	Alert band 95 / 90	Share of orders (30d) with shipping_status = shipped - the real, confirmed Big Cartel field, independent of payment_status.
Order Processing Backlog	Alert band 10 / 50	Surfaces when unshipped orders pile up beyond the normal pace for the store.
Orders by Country	Watch only	Order count by destination country - matters for makers shipping internationally.
Pending Orders	Alert band 10 / 50	Orders awaiting action. A burst usually means a payment-gateway hiccup or a fulfilment backlog.
Plan Product Cap Usage	Merchant rule	Active products vs the plan tier’s product cap. Crossing the cap forces an upgrade or delistings.
Sold-Out Bestseller Alert	Alert band 0 / 5	Flags when a recent bestseller goes sold-out so the maker can restock before momentum dies.
Total Customers	Watch only	All-time customer count. Base for the new-vs-returning split.
Unshipped Paid Orders	Alert band 10 / 50	Paid but not yet shipped beyond 48h - the broken-promise signal for a lean maker shipping by hand.

Grow revenue (9 signals)

Signal	Alert behaviour	What it tracks
Average Order Value	Alert band 0 / -5	Revenue / order count. For makers, a drop often means discount over-reliance.
New vs Returning Customers	Watch only	30-day split of first-time vs repeat buyers. Shows whether growth is acquisition or loyalty led.
Order Volume	Alert band 0 / -10	Count of placed orders with trend. Pairs with revenue to separate volume vs AOV moves.
Products with No Description	Alert band 5 / 20	Empty descriptions hurt SEO and conversion. AI-fill is a one-click action target.
Products with No Image	Merchant rule	Listings with zero images convert poorly - free conversion lift to fix.
Repeat Purchase Rate	Alert band 25 / 10	Share of customers with >1 order. For indie brands, repeat rate is the cheapest growth lever.
Revenue Trend	Watch only	Daily revenue line over 90 days - spots seasonality and drop campaigns.
Shipping as % of Revenue	Alert band 5 / 15	Shipping charged vs revenue. A high share for a maker often means under-charged international postage.
Total Revenue	Alert band 0 / -5	Gross revenue across the selected window with vs-previous-period trend. Top of the indie-store pulse.

Catalogue quality (1 signals)

Signal	Alert behaviour	What it tracks
Active Products	Watch only	Count of live listings. Baseline for the plan-cap and catalogue-hygiene cards.

Control risk and change (1 signals)

Signal	Alert behaviour	What it tracks
Top Customers by Spend	Watch only	Highest-spend buyers over 90 days - the VIP shortlist for early-access drops and thank-yous.

Audit (8)

Audit risks and opportunities

A fix status appears only where the action, inputs, approval, verification and recovery controls are mapped. Candidate remediations are never executable. Open a check for the detail.

Fulfillment rate below 90%

Severity critical · Outcome Protect revenue · Fix status Candidate remediation

When more than 1 order in 10 is failing to reach fulfilment, customers have paid for goods that are not shipping on time; refunds, chargebacks and support load follow quickly.

A likely corrective operation exists, but its mapping and recovery are not yet complete, so execution is not offered. Evidence and recommended manual steps are provided.

Reference: ECOM-FULFIL-001

Cancellation rate above 10% over 30d

Severity high · Outcome Protect revenue · Fix status Report only

More than 1 in 10 orders is being cancelled. Unlike a return, a cancellation often means the customer changed their mind or hit a problem before the order even shipped, checkout friction, a payment failure, an unexpectedly long delivery estimate, which usually points to a fixable step in the order f

Vortex IQ detects and explains this; resolution is manual, with evidence and recommended steps.

Reference: ECOM-CANCEL-001

Refund rate above 5% over 30d

Severity high · Outcome Protect revenue · Fix status Candidate remediation

More than 1 in 20 orders is being refunded. Beyond the direct revenue loss, this rate also carries payment-cost consequences, processors and payment gateways watch refund and dispute rates, and a sustained high rate can affect processing terms independent of the lost sale itself.

A likely corrective operation exists, but its mapping and recovery are not yet complete, so execution is not offered. Evidence and recommended manual steps are provided.

Reference: ECOM-REFUND-001

Discount > 20% of revenue (margin erosion)

Severity medium · Outcome Grow revenue · Fix status Report only

Discounting above roughly 20 percent of revenue erodes margin quickly, often without lifting volume enough to pay for itself, and trains customers to wait for codes.

Vortex IQ detects and explains this; resolution is manual, with evidence and recommended steps.

Reference: ECOM-DISCOUNT-001

Products with zero or negative stock

Severity medium · Outcome Grow revenue · Fix status Candidate remediation

Every product at zero or negative stock is a page a customer can still find, still add to cart in some storefront setups, and still be disappointed by. Zero-stock listings that stay live also keep spending any ad budget or SEO ranking pointed at them, driving traffic to a product nobody can actually

A likely corrective operation exists, but its mapping and recovery are not yet complete, so execution is not offered. Evidence and recommended manual steps are provided.

Reference: ECOM-INVENTORY-001

Repeat-customer rate below 20%

Severity medium · Outcome Grow revenue · Fix status Candidate remediation

Fewer than 1 in 5 customers comes back for a second order. Acquiring a first-time customer is almost always the most expensive part of earning their business, so a repeat rate this low means the store is paying that acquisition cost repeatedly instead of earning a second (cheaper) sale from customer

A likely corrective operation exists, but its mapping and recovery are not yet complete, so execution is not offered. Evidence and recommended manual steps are provided.

Reference: ECOM-CUSTOMER-001

Products missing SEO title

Severity low · Outcome Grow revenue · Fix status Prepared fix

Products without SEO titles compete in search under their bare product names; pages that could rank for buying keywords stay invisible.

A prepared, approval-gated fix exists: the proposed change, affected records, risk, reversibility and verification are shown before execution.

Reference: ECOM-CATALOGUE-002

Products missing description

Severity low · Outcome Grow revenue · Fix status Candidate remediation

A product with no description gives a shopper nothing to evaluate beyond a photo and a price. It also gives search engines almost nothing to index, so these products are simultaneously converting worse for visitors who do find them and ranking worse in organic search for anyone who has not.

A likely corrective operation exists, but its mapping and recovery are not yet complete, so execution is not offered. Evidence and recommended manual steps are provided.

Reference: ECOM-CATALOGUE-001

Automate

Automate approved work

Vortex IQ is integrated with 5 read and 0 write operations across account products, accounts, account customers, account orders on Big Cartel. Combine them with anything from the over 13,000 operations across more than 200 connectors to automate the work in your own words.

Changes follow your configured approval policy: the target, proposed change, affected records, risk, reversibility and verification plan are shown before execution.

Create a workflow

Ready to build your first Big Cartel workflow

Pick a trigger, add the operations above as steps, and every step that changes data pauses for your approval. Monitoring and audits are live now and can start any workflow you build.

Browse the operations you can build with

Resource	Read operations	Write operations
account products	2	0
accounts	1	0
account customers	1	0
account orders	1	0

Signed-in users see the full catalogue in the workflow builder, filtered to the sources they have connected.