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- Overview
- Monitor (83)
- Audit (50)
- Automate
What you can achieve
Capabilities are grouped around merchant outcomes, not API terminology.Run operations
Grow revenue
Protect revenue
Catalogue quality
Customer experience
Control risk and change
From connection to verified outcome
The controlled sequence every capability follows. Nothing changes a connected system without the approval step.Connect
Monitor
Detect
Recommend
Approve
Execute
Verify
Monitor performance
83 performance signals. Open an outcome to see its signals and how each one alerts. Read-only operations do not modify the connected system.Run operations (34 signals)
Run operations (34 signals)
| Signal | Alert behaviour | What it tracks |
|---|---|---|
| AOV by Country | Watch only | AOV by Country. |
| Channel-Level AOV | Watch only | Channel-Level AOV, compared across items. |
| Channel-Level Order Count | Watch only | Channel-Level Order Count, compared across items. |
| Customer Order Frequency | Watch only | Customer Order Frequency, compared across items. |
| Customer Spend Segments | Watch only | Customer Spend Segments, shown by share. |
| Customers with Zero Spend | Alert band 30 / 60 | Description pending editorial review; the signal is live. |
| Email Health | Alert band 95 / 80 | Description pending editorial review; the signal is live. |
| File Library by Type | Watch only | File Library by Type. |
| Financial Status Breakdown | Watch only | Orders grouped by payment/financial status. |
| Free vs Paid Shipping | Watch only | Free vs Paid Shipping, shown by share. |
| Fulfillment Rate | Alert band 95 / 90 | Percentage of orders successfully fulfilled. |
| Fulfillment Rate Over Time | Watch only | Description pending editorial review; the signal is live. |
| Fulfillment Status | Watch only | Distribution of orders by fulfillment status. |
| Gross Margin | Merchant rule | Description pending editorial review; the signal is live. |
| Guest vs Registered Orders | Watch only | Guest vs Registered Orders, shown by share. |
| Inventory Distribution | Watch only | Inventory Distribution, compared across items. |
| Line Item Fulfillment Status | Watch only | Line Item Fulfillment Status, shown by share. |
| Margin by Brand | Watch only | Margin by Brand. |
| New Customers | Watch only | New customer signups in the selected period. |
| Orders Over Time | Watch only | Order volume trend over the selected period. |
| Orders by Country | Watch only | Orders by Country. |
| Orders by State/Region | Watch only | Orders by State/Region. |
| Payment Methods | Watch only | Distribution of orders by payment method. |
| Products with Zero/Negative Stock | Merchant rule | Description pending editorial review; the signal is live. |
| Return Status | Watch only | Return Status, shown by share. |
| Shipping Methods | Watch only | Shipping Methods, shown by share. |
| Stock vs Sales Velocity | Watch only | Stock vs Sales Velocity, compared across items. |
| Store Health Score | Merchant rule | Description pending editorial review; the signal is live. |
| Tax Collected Over Time | Watch only | Description pending editorial review; the signal is live. |
| Top 15 Customers | Watch only | Top 15 Customers, compared across items. |
| Top Cities by Orders | Watch only | Cities generating the most orders. |
| Unfulfilled Orders | Merchant rule | Description pending editorial review; the signal is live. |
| Unique Customers | Watch only | Number of unique customers who placed orders. |
| Unverified Email Customers | Merchant rule | Description pending editorial review; the signal is live. |
Grow revenue (28 signals)
Grow revenue (28 signals)
| Signal | Alert behaviour | What it tracks |
|---|---|---|
| AOV (ex-VAT) | Watch only | Description pending editorial review; the signal is live. |
| AOV with/without Discount | Watch only | AOV with/without Discount, compared across items. |
| Average Order Value | Merchant rule | Average amount customers spend per order. |
| Customer Acquisition Trend | Watch only | New customer acquisition trend over time. |
| Discount % of Revenue | Merchant rule | Discount value as a percentage of total revenue. |
| Discounts Given Over Time | Watch only | Description pending editorial review; the signal is live. |
| Missing SEO Title Count | Alert band 10 / 30 | Products missing SEO title metadata. |
| Repeat Customer Rate | Alert band 25 / 10 | Percentage of customers who ordered more than once. |
| Revenue Breakdown | Watch only | Revenue Breakdown. |
| Revenue Over Time | Watch only | Revenue trend over the selected period. |
| Revenue by Brand | Watch only | Revenue by Brand. |
| Revenue by Category | Watch only | Revenue by Category. |
| Revenue by Channel | Watch only | Revenue by Channel. |
| Revenue by Currency | Watch only | Revenue by Currency. |
| Revenue by Day of Week | Watch only | Revenue by Day of Week. |
| Revenue by Hour | Watch only | Revenue by Hour. |
| Revenue by Payment Gateway | Watch only | Revenue by Payment Gateway. |
| Shipping Cost as % of Revenue | Alert band 5 / 15 | Description pending editorial review; the signal is live. |
| Top Coupons | Watch only | Top Coupons, compared across items. |
| Top Products by Revenue | Watch only | Best-selling products ranked by revenue. |
| Top SKUs by Revenue | Watch only | Top SKUs by Revenue. |
| Total Discount Used | Watch only | Total discount amount applied across all orders. |
| Total Orders | Merchant rule | Number of orders placed in the selected period. |
| Total Revenue | Alert band 10 / -10 | Description pending editorial review; the signal is live. |
| Total Revenue (ex-VAT) | Watch only | Description pending editorial review; the signal is live. |
| Total Shipping Revenue | Watch only | Total shipping charges collected. |
| Total Tax Collected | Watch only | Total tax collected across all orders. |
| Weekend vs Weekday | Watch only | Weekend vs Weekday, shown by share. |
Protect revenue (12 signals)
Protect revenue (12 signals)
| Signal | Alert behaviour | What it tracks |
|---|---|---|
| Cancellation Rate | Alert band 1 / 3 | Percentage of orders cancelled before shipping. |
| Cancelled Orders Over Time | Watch only | Description pending editorial review; the signal is live. |
| Customer Churn Risk | Merchant rule | Description pending editorial review; the signal is live. |
| Declined Transaction Rate | Merchant rule | Description pending editorial review; the signal is live. |
| Failed Orders Count | Watch only | Description pending editorial review; the signal is live. |
| Failed Orders Value | Watch only | Description pending editorial review; the signal is live. |
| Most Refunded Products | Watch only | Most Refunded Products, compared across items. |
| Refund Rate | Alert band 2 / 5 | Percentage of orders that were refunded. |
| Refund Value | Watch only | Total monetary value of refunds issued. |
| Refunded Orders | Watch only | Number of orders with full refunds. |
| Refunds Over Time | Watch only | Description pending editorial review; the signal is live. |
| Top Refunding Customers | Watch only | Top Refunding Customers, compared across items. |
Catalogue quality (8 signals)
Catalogue quality (8 signals)
| Signal | Alert behaviour | What it tracks |
|---|---|---|
| Collection/Category Count | Merchant rule | Description pending editorial review; the signal is live. |
| Product Status | Watch only | Products grouped by active/draft status. |
| Products Missing Description | Merchant rule | Description pending editorial review; the signal is live. |
| Products by Type | Watch only | Product catalog breakdown by type. |
| Products by Vendor | Watch only | Product catalog breakdown by vendor. |
| SKU Coverage | Alert band 80 / 50 | Description pending editorial review; the signal is live. |
| Top Product Tags | Watch only | Top Product Tags, compared across items. |
| Top SKUs | Watch only | Top SKUs, compared across items. |
Customer experience (1 signals)
Customer experience (1 signals)
| Signal | Alert behaviour | What it tracks |
|---|---|---|
| Slow-Moving Products | Watch only | Products with the lowest sales performance. |
Audit risks and opportunities
A fix status appears only where the action, inputs, approval, verification and recovery controls are mapped. Candidate remediations are never executable. Open a check for the detail.Fulfillment rate below 90%
Fulfillment rate below 90%
ECOM-FULFIL-001Admin path exposed at /admin
Admin path exposed at /admin
ASEC-ADMINCancellation rate above 10% over 30d
Cancellation rate above 10% over 30d
ECOM-CANCEL-001HTTPS Not Reachable
HTTPS Not Reachable
SC01Refund rate above 5% over 30d
Refund rate above 5% over 30d
ECOM-REFUND-001Sitemap Missing or Thin
Sitemap Missing or Thin
PB03Storefront blocked by Cloudflare - audit cannot reach the store
Storefront blocked by Cloudflare - audit cannot reach the store
CF01Theme audit blocked by Cloudflare
Theme audit blocked by Cloudflare
TH00Discount > 20% of revenue (margin erosion)
Discount > 20% of revenue (margin erosion)
ECOM-DISCOUNT-001Excessive CSS files loaded
Excessive CSS files loaded
TH03GraphQL Storefront API misconfigured
GraphQL Storefront API misconfigured
BCAPI-GQLHomepage SEO Elements Missing
Homepage SEO Elements Missing
PB05Images missing alt text
Images missing alt text
TH07Limited or Missing Schema Markup
Limited or Missing Schema Markup
PB04Missing Meta Descriptions
Missing Meta Descriptions
SE01Missing Page Titles
Missing Page Titles
SE02Missing Product Images
Missing Product Images
CQ01Mobile Viewport Missing
Mobile Viewport Missing
PB12Mobile responsiveness issues
Mobile responsiveness issues
TH11No Reviews Platform Detected
No Reviews Platform Detected
PB10No analytics tracking detected on storefront
No analytics tracking detected on storefront
SC03Order cancellation/refund rate exceeds 5%
Order cancellation/refund rate exceeds 5%
OH01Product Page SEO Issues
Product Page SEO Issues
PB06Products with zero or negative stock
Products with zero or negative stock
ECOM-INVENTORY-001Repeat-customer rate below 20%
Repeat-customer rate below 20%
ECOM-CUSTOMER-001Store Logo: No store logo configured
Store Logo: No store logo configured
SC02Storefront cart API misconfigured
Storefront cart API misconfigured
BCAPI-CARTZero-Price Products
Zero-Price Products
CQ02llms.txt Missing
llms.txt Missing
PB02Accessibility issues found
Accessibility issues found
TH12Excessive JavaScript files loaded
Excessive JavaScript files loaded
TH01Font loading not optimized
Font loading not optimized
TH10High refund rate
High refund rate
OH02Images missing lazy loading
Images missing lazy loading
TH02, TH08Long inline styles
Long inline styles
TH06Missing Product Weight
Missing Product Weight
CQ04Missing SKUs
Missing SKUs
CQ03Missing Security Headers
Missing Security Headers
PB07Missing Social Meta Tags
Missing Social Meta Tags
PB09Missing/Short Product Descriptions
Missing/Short Product Descriptions
SE03No Inventory Tracking
No Inventory Tracking
IQ01No Remarketing Tags Detected
No Remarketing Tags Detected
PB11Out of Stock Still Visible
Out of Stock Still Visible
IQ02Products missing SEO title
Products missing SEO title
ECOM-CATALOGUE-002Products missing description
Products missing description
ECOM-CATALOGUE-001Render-blocking scripts in <head>
Render-blocking scripts in <head>
TH05Uncategorized Products
Uncategorized Products
CQ05console.log statements found in inline scripts
console.log statements found in inline scripts
TH04robots.txt Missing or Misconfigured
robots.txt Missing or Misconfigured
PB01Tech Stack Detected
Tech Stack Detected
PB08, TH09Automate approved work
Vortex IQ is integrated with 229 read and 347 write operations across pages, customers, customer address, redirects, pricelistrecords, products on BigCommerce. Combine them with anything from the over 13,000 operations across more than 200 connectors to automate the work in your own words.Changes follow your configured approval policy: the target, proposed change, affected records, risk, reversibility and verification plan are shown before execution.Create a workflowProven workflow templates (58)
Discount Leakage Detector
Discount Leakage Detector
Price Change Approval Queue
Price Change Approval Queue
Promotion Profitability Gate
Promotion Profitability Gate
Best-seller Availability Guard
Best-seller Availability Guard
Budget Pacing Guard
Budget Pacing Guard
Campaign Readiness Gate
Campaign Readiness Gate
Checkout Journey Sentinel
Checkout Journey Sentinel
Creative Fatigue Watch
Creative Fatigue Watch
Daily Store Pulse
Daily Store Pulse
Multi-store Divergence Watch
Multi-store Divergence Watch
New Product Launch Checklist
New Product Launch Checklist
Promotion Activation QA
Promotion Activation QA
Promotion QA and Rollback Pack
Promotion QA and Rollback Pack
Search Query Waste Miner
Search Query Waste Miner
Wasted Spend Watch
Wasted Spend Watch
Back-in-stock Opportunity Queue
Back-in-stock Opportunity Queue
Brand Voice Compliance Review
Brand Voice Compliance Review
Campaign Preflight Gate
Campaign Preflight Gate
Catalogue Completeness Guard
Catalogue Completeness Guard
Catalogue Integrity Night Watch
Catalogue Integrity Night Watch
Deliverability and List Health Guard
Deliverability and List Health Guard
Duplicate Copy Resolver
Duplicate Copy Resolver
Flow Performance Decay Watch
Flow Performance Decay Watch
Frequency Pressure Guard
Frequency Pressure Guard
Fulfilment SLA Breach Watch
Fulfilment SLA Breach Watch
Metadata Optimisation Queue
Metadata Optimisation Queue
New SKU Content Factory
New SKU Content Factory
Operations Morning Handover
Operations Morning Handover
Order Exception Command Centre
Order Exception Command Centre
Order Issue Triage
Order Issue Triage
Out-of-stock SEO Protector
Out-of-stock SEO Protector
PDP Enrichment Queue
PDP Enrichment Queue
Peak Freeze Controller
Peak Freeze Controller
Proactive Delay List
Proactive Delay List
Product Claim Evidence Check
Product Claim Evidence Check
Returns Anomaly Monitor
Returns Anomaly Monitor
Schema Coverage and Validity Sweep
Schema Coverage and Validity Sweep
Seasonal Content Refresh
Seasonal Content Refresh
Segment Drift Monitor
Segment Drift Monitor
Supplier Copy Normaliser
Supplier Copy Normaliser
Technical SEO Regression Monitor
Technical SEO Regression Monitor
Variant Consistency Sweep
Variant Consistency Sweep
Accessibility Regression Sweep
Accessibility Regression Sweep
Broken Experience Prioritiser
Broken Experience Prioritiser
Conversion Journey Sentinel
Conversion Journey Sentinel
Core Web Performance Guard
Core Web Performance Guard
Post-release Regression Watch
Post-release Regression Watch
Release Readiness Gate
Release Readiness Gate
Rollback Recommendation Pack
Rollback Recommendation Pack
Third-party Script Risk Watch
Third-party Script Risk Watch
Brief Approval Router
Brief Approval Router
Brief-to-Draft Pipeline
Brief-to-Draft Pipeline
Campaign Asset Repurposer
Campaign Asset Repurposer
Content Calendar Builder
Content Calendar Builder
Content Freshness Watch
Content Freshness Watch
Editorial QA Gate
Editorial QA Gate
Evergreen Refresh Queue
Evergreen Refresh Queue
Launch Story Pack
Launch Story Pack
Browse the operations you can build with
Browse the operations you can build with
| Resource | Read operations | Write operations |
|---|---|---|
| pages | 4 | 8 |
| customers | 3 | 8 |
| customer address | 3 | 7 |
| redirects | 3 | 6 |
| pricelistrecords | 3 | 5 |
| products | 2 | 6 |
| carts | 2 | 5 |
| channelcurrencyassignments | 2 | 5 |