66
performance signals
8
automated checks
1
prepared fixes
0
proven workflows
6
API operations
- Overview
- Monitor (66)
- Audit (8)
- Automate
What you can achieve
Capabilities are grouped around merchant outcomes, not API terminology.Catalogue quality
Identify missing, inconsistent or outdated product data.
Protect revenue
Find failures, leaks and risks before they cost sales.
Grow revenue
Improve discovery, conversion, campaigns and repeat purchase.
Run operations
Monitor orders, fulfilment, delivery and settlement.
Customer experience
Find storefront, speed, accessibility and journey problems.
From connection to verified outcome
The controlled sequence every capability follows. Nothing changes a connected system without the approval step.1
Connect
Authorise the source. Scopes are shown before access is granted.
2
Monitor
Watch the signals against your own baselines, not universal defaults.
3
Detect
Run checks and gather evidence specific to your store.
4
Recommend
Explain what happened, why it matters and the proposed action.
5
Approve
You review scope, risk and reversibility before anything changes.
6
Execute
Apply through governed connector operations.
7
Verify
Confirm the intended result and keep the receipt.
Monitor performance
66 performance signals. Open an outcome to see its signals and how each one alerts. Read-only operations do not modify the connected system.Run operations (21 signals)
Run operations (21 signals)
| Signal | Alert behaviour | What it tracks |
|---|---|---|
| Active Coupons | Watch only | Description pending editorial review; the signal is live. |
| Active Plugin Count | Watch only | Active Plugin Count from WooCommerce, grouped under Order Issues. Computes when a live WooCommerce integration is connected; reconciles ecommerce agai |
| Average Order Value | Alert band 0 / -5 | Description pending editorial review; the signal is live. |
| Avg Orders per Customer | Watch only | Avg Orders per Customer from WooCommerce, grouped under Customer Health. Computes when a live WooCommerce integration is connected; reconciles ecommer |
| Avg Processing → Completed Time | Merchant rule | Description pending editorial review; the signal is live. |
| Customer Churn (No Purchase 90D) | Alert band 20 / 50 | Customer Churn (No Purchase 90D) from WooCommerce, grouped under Customer Health. Computes when a live WooCommerce integration is connected; reconcile |
| Fulfillment Rate | Alert band 95 / 90 | Orders with status=completed ÷ total orders (30d). WooCommerce core has no dedicated shipment field; Completed is the closest real signal, and WooComm |
| Low-Star Reviews (1-2 stars, 30d) | Merchant rule | Description pending editorial review; the signal is live. |
| New Customers (30d) | Watch only | Description pending editorial review; the signal is live. |
| On-Backorder Products | Watch only | Description pending editorial review; the signal is live. |
| Order Processing Backlog | Alert band 10 / 50 | Alerts for Order Processing Backlog. |
| Order Volume (30d) | Watch only | Description pending editorial review; the signal is live. |
| Pending / On-Hold Orders | Alert band 10 / 50 | Description pending editorial review; the signal is live. |
| Plugin Security-Patch Breach | Watch only | Plugin Security-Patch Breach from WooCommerce, grouped under Order Issues. Computes when a live WooCommerce integration is connected; reconciles ecomm |
| Plugins Out-of-Date | Watch only | Plugins Out-of-Date from WooCommerce, grouped under Order Issues. Computes when a live WooCommerce integration is connected; reconciles ecommerce agai |
| Stock Value Snapshot | Watch only | Stock Value Snapshot from WooCommerce, grouped under Catalogue Health. Computes when a live WooCommerce integration is connected; reconciles ecommerce |
| Stock-Out Burst (multiple SKUs OOS in <1h) | Merchant rule | Alerts for Stock-Out Burst (multiple SKUs OOS in <1h). |
| Top Coupons by Usage (30d) | Watch only | Top Coupons by Usage (30d). |
| Top Customers by LTV | Watch only | Top Customers by LTV from WooCommerce, grouped under Customer Health. Computes when a live WooCommerce integration is connected; reconciles ecommerce |
| Total Customers | Watch only | Description pending editorial review; the signal is live. |
| WooCommerce Version Status | Merchant rule | Description pending editorial review; the signal is live. |
Protect revenue (20 signals)
Protect revenue (20 signals)
| Signal | Alert behaviour | What it tracks |
|---|---|---|
| Cancellation Rate | Alert band 1 / 3 | Description pending editorial review; the signal is live. |
| Conversion Rate | Alert band 3 / 1 | Conversion Rate from WooCommerce, grouped under Revenue at Risk. Computes when a live WooCommerce integration is connected; reconciles ecommerce again |
| Failed Order Rate | Watch only | Failed Order Rate from WooCommerce, grouped under Order Issues. Computes when a live WooCommerce integration is connected; reconciles ecommerce agains |
| Failed Orders (24h) | Merchant rule | Status=failed signals checkout/payment-gateway issues. Spike often correlates with plugin update or theme change. |
| Failed-Order Spike Alert | Watch only | Failed-Order Spike Alert from WooCommerce, grouped under Order Issues. Computes when a live WooCommerce integration is connected; reconciles ecommerce |
| High-Value Customers Unengaged on Email | Merchant rule | High-Value Customers Unengaged on Email, broken down by row. |
| Low-Stock Products | Watch only | Low-Stock Products from WooCommerce, grouped under Catalogue Health. Computes when a live WooCommerce integration is connected; reconciles ecommerce a |
| Orders → Email Campaign Attribution | Merchant rule | Orders → Email Campaign Attribution, broken down by row. |
| Out-of-Stock Products | Merchant rule | Description pending editorial review; the signal is live. |
| Pagespeed-Caused Cart-Abandonment Loss | Watch only | Pagespeed-Caused Cart-Abandonment Loss from WooCommerce, grouped under Revenue at Risk. Computes when a live WooCommerce integration is connected; rec |
| Plugin Updates (Last 24h) | Merchant rule | Count of plugin / theme updates in last 24h. When this >0 AND order error rate spikes, almost always indicates plugin-side regression. Pair with wc |
| Refund Rate | Merchant rule | Description pending editorial review; the signal is live. |
| Refund Rate Spike Alert | Alert band 2 / 5 | Refund Rate Spike Alert from WooCommerce, grouped under Nerve Centre. Computes when a live WooCommerce integration is connected; reconciles ecommerce |
| Refund Value Trend | Watch only | Refund Value Trend from WooCommerce, grouped under Refunds & Cancellations. Computes when a live WooCommerce integration is connected; reconciles ecom |
| Refund-Driven Customer Churn | Alert band 20 / 50 | Refund-Driven Customer Churn from WooCommerce, grouped under Refunds & Cancellations. Computes when a live WooCommerce integration is connected; recon |
| Revenue at Risk (live) | Merchant rule | Sum of failed orders + suspended-listing potential + abandoned-checkout estimated value. |
| Top Refunded Products | Watch only | Top Refunded Products from WooCommerce, grouped under Refunds & Cancellations. Computes when a live WooCommerce integration is connected; reconciles e |
| Top-Velocity SKUs vs Ad Spend | Merchant rule | Top-selling SKUs deserve proportional ad spend. Misalignment = under-amplified winners. |
| WC Inventory vs Active Marketplace Listings | Merchant rule | Marketplace orders for SKUs OOS on WC = cancellations + customer dissatisfaction. Highest-priority cross-channel diagnostic. |
| WordPress Core Version Status | Merchant rule | Current WP core version vs latest. Out-of-date core = security risk + WooCommerce compatibility risk. |
Grow revenue (13 signals)
Grow revenue (13 signals)
| Signal | Alert behaviour | What it tracks |
|---|---|---|
| Coupon Stacking Abuse (>2 coupons / order) | Merchant rule | Orders with >2 stacked coupons indicate WC > Marketing > Coupons restrictions misconfigured. Each stacked coupon usually = unintended margin |
| Coupon Usage Rate | Alert band 20 / 40 | Share of orders (30d) with at least one coupon_lines entry: genuine order-count coupon usage, distinct from Discount as % of Revenue above (which is d |
| Discount as % of Revenue | Alert band 20 / 40 | Description pending editorial review; the signal is live. |
| Email Share of Total Store Revenue | Watch only | Email Share of Total Store Revenue from WooCommerce, grouped under Revenue & Growth. Computes when a live WooCommerce integration is connected; reconc |
| Gross Margin | Watch only | Gross Margin from WooCommerce, grouped under Revenue & Growth. Computes when a live WooCommerce integration is connected; reconciles ecommerce against |
| Orders by Status | Watch only | Orders by Status from WooCommerce, grouped under Revenue & Growth. Computes when a live WooCommerce integration is connected; reconciles ecommerce aga |
| Repeat Customer Rate | Alert band 25 / 10 | Description pending editorial review; the signal is live. |
| Revenue Trend | Watch only | Description pending editorial review; the signal is live. |
| Revenue by Payment Method | Watch only | Revenue by Payment Method from WooCommerce, grouped under Revenue & Growth. Computes when a live WooCommerce integration is connected; reconciles ecom |
| SSL / HTTPS Status | Watch only | SSL / HTTPS Status from WooCommerce, grouped under Revenue & Growth. Computes when a live WooCommerce integration is connected; reconciles ecommerce a |
| Top Categories by Revenue | Watch only | Top Categories by Revenue from WooCommerce, grouped under Revenue & Growth. Computes when a live WooCommerce integration is connected; reconciles ecom |
| Top Products by Revenue | Watch only | Top Products by Revenue from WooCommerce, grouped under Revenue & Growth. Computes when a live WooCommerce integration is connected; reconciles ecomme |
| Total Revenue (30d) | Alert band 0 / -5 | Description pending editorial review; the signal is live. |
Catalogue quality (8 signals)
Catalogue quality (8 signals)
| Signal | Alert behaviour | What it tracks |
|---|---|---|
| Ad Spend on OOS Products | Alert band 0 / 5 | Ad Spend on OOS Products from WooCommerce, grouped under Catalogue Health. Computes when a live WooCommerce integration is connected; reconciles ecomm |
| Average Product Review Rating | Merchant rule | Description pending editorial review; the signal is live. |
| Draft Products >30d Old | Merchant rule | Description pending editorial review; the signal is live. |
| Marketplace Listing Drift vs Catalog | Watch only | Marketplace Listing Drift vs Catalog from WooCommerce, grouped under Catalogue Health. Computes when a live WooCommerce integration is connected; reco |
| Products Missing Description | Alert band 5 / 20 | Share of fetched products with an empty description field, distinct from short_description and from Products Missing Image/SKU below. |
| Products Missing Image | Watch only | Products Missing Image from WooCommerce, grouped under Catalogue Health. Computes when a live WooCommerce integration is connected; reconciles ecommer |
| Products Missing SKU | Watch only | Products Missing SKU from WooCommerce, grouped under Catalogue Health. Computes when a live WooCommerce integration is connected; reconciles ecommerce |
| Total Products | Watch only | Description pending editorial review; the signal is live. |
Customer experience (4 signals)
Customer experience (4 signals)
| Signal | Alert behaviour | What it tracks |
|---|---|---|
| Checkout Error Rate (24h) | Merchant rule | Description pending editorial review; the signal is live. |
| Plugin Compatibility Audit | Merchant rule | Cross-references active WP plugins against WooCommerce + WP core version compatibility matrix. Surfaces conflict-likely plugins before they break chec |
| Variable Product Attribute Completeness | Merchant rule | % of variable products (type=variable) with all required attributes filled across variations. Missing attrs break checkout selection. |
| WC REST API / Checkout Error Rate Spike | Merchant rule | Most common WC failure mode , plugin update breaks checkout. Pair with wc_recent_plugin_updates_24h for root-cause. |
Audit risks and opportunities
A fix status appears only where the action, inputs, approval, verification and recovery controls are mapped. Candidate remediations are never executable. Open a check for the detail.Fulfillment rate below 90%
Fulfillment rate below 90%
Severity critical · Outcome Protect revenue · Fix status Candidate remediationWhen more than 1 order in 10 is failing to reach fulfilment, customers have paid for goods that are not shipping on time; refunds, chargebacks and support load follow quickly.A likely corrective operation exists, but its mapping and recovery are not yet complete, so execution is not offered. Evidence and recommended manual steps are provided.Reference:
ECOM-FULFIL-001Cancellation rate above 10% over 30d
Cancellation rate above 10% over 30d
Severity high · Outcome Protect revenue · Fix status Report onlyMore than 1 in 10 orders is being cancelled. Unlike a return, a cancellation often means the customer changed their mind or hit a problem before the order even shipped, checkout friction, a payment failure, an unexpectedly long delivery estimate, which usually points to a fixable step in the order fVortex IQ detects and explains this; resolution is manual, with evidence and recommended steps.Reference:
ECOM-CANCEL-001Refund rate above 5% over 30d
Refund rate above 5% over 30d
Severity high · Outcome Protect revenue · Fix status Candidate remediationMore than 1 in 20 orders is being refunded. Beyond the direct revenue loss, this rate also carries payment-cost consequences, processors and payment gateways watch refund and dispute rates, and a sustained high rate can affect processing terms independent of the lost sale itself.A likely corrective operation exists, but its mapping and recovery are not yet complete, so execution is not offered. Evidence and recommended manual steps are provided.Reference:
ECOM-REFUND-001Discount > 20% of revenue (margin erosion)
Discount > 20% of revenue (margin erosion)
Severity medium · Outcome Grow revenue · Fix status Report onlyDiscounting above roughly 20 percent of revenue erodes margin quickly, often without lifting volume enough to pay for itself, and trains customers to wait for codes.Vortex IQ detects and explains this; resolution is manual, with evidence and recommended steps.Reference:
ECOM-DISCOUNT-001Products with zero or negative stock
Products with zero or negative stock
Severity medium · Outcome Grow revenue · Fix status Candidate remediationEvery product at zero or negative stock is a page a customer can still find, still add to cart in some storefront setups, and still be disappointed by. Zero-stock listings that stay live also keep spending any ad budget or SEO ranking pointed at them, driving traffic to a product nobody can actuallyA likely corrective operation exists, but its mapping and recovery are not yet complete, so execution is not offered. Evidence and recommended manual steps are provided.Reference:
ECOM-INVENTORY-001Repeat-customer rate below 20%
Repeat-customer rate below 20%
Severity medium · Outcome Grow revenue · Fix status Candidate remediationFewer than 1 in 5 customers comes back for a second order. Acquiring a first-time customer is almost always the most expensive part of earning their business, so a repeat rate this low means the store is paying that acquisition cost repeatedly instead of earning a second (cheaper) sale from customerA likely corrective operation exists, but its mapping and recovery are not yet complete, so execution is not offered. Evidence and recommended manual steps are provided.Reference:
ECOM-CUSTOMER-001Products missing SEO title
Products missing SEO title
Severity low · Outcome Grow revenue · Fix status Prepared fixProducts without SEO titles compete in search under their bare product names; pages that could rank for buying keywords stay invisible.A prepared, approval-gated fix exists: the proposed change, affected records, risk, reversibility and verification are shown before execution.Reference:
ECOM-CATALOGUE-002Products missing description
Products missing description
Severity low · Outcome Grow revenue · Fix status Candidate remediationA product with no description gives a shopper nothing to evaluate beyond a photo and a price. It also gives search engines almost nothing to index, so these products are simultaneously converting worse for visitors who do find them and ranking worse in organic search for anyone who has not.A likely corrective operation exists, but its mapping and recovery are not yet complete, so execution is not offered. Evidence and recommended manual steps are provided.Reference:
ECOM-CATALOGUE-001Automate approved work
Vortex IQ is integrated with 6 read and 0 write operations across coupons, customers, orders, products, product reviews, report sales on WooCommerce. Combine them with anything from the over 13,000 operations across more than 200 connectors to automate the work in your own words.Changes follow your configured approval policy: the target, proposed change, affected records, risk, reversibility and verification plan are shown before execution.Create a workflowReady to build your first WooCommerce workflow
Pick a trigger, add the operations above as steps, and every step that changes data pauses for your approval. Monitoring and audits are live now and can start any workflow you build.Browse the operations you can build with
Browse the operations you can build with
| Resource | Read operations | Write operations |
|---|---|---|
| coupons | 1 | 0 |
| customers | 1 | 0 |
| orders | 1 | 0 |
| products | 1 | 0 |
| product reviews | 1 | 0 |
| report sales | 1 | 0 |