CloudHub Insights on Vortex IQ

Monitor store performance, find catalogue and operational problems, and safely apply approved changes to CloudHub Insights.

Monitor store performance, find catalogue and operational problems, and safely apply approved changes to CloudHub Insights.

Connect or manage this source · View setup guide · Create a workflow

39

performance signals

18

automated checks

1

prepared fixes

0

proven workflows

12

API operations

Overview

What you can achieve

Capabilities are grouped around merchant outcomes, not API terminology.

Run operations

Monitor orders, fulfilment, delivery and settlement.

Catalogue quality

Identify missing, inconsistent or outdated product data.

Protect revenue

Find failures, leaks and risks before they cost sales.

Grow revenue

Improve discovery, conversion, campaigns and repeat purchase.

Customer experience

Find storefront, speed, accessibility and journey problems.

From connection to verified outcome

The controlled sequence every capability follows. Nothing changes a connected system without the approval step.

1. Connect

   Authorise the source. Scopes are shown before access is granted.

2. Monitor

   Watch the signals against your own baselines, not universal defaults.

3. Detect

   Run checks and gather evidence specific to your store.

4. Recommend

   Explain what happened, why it matters and the proposed action.

5. Approve

   You review scope, risk and reversibility before anything changes.

6. Execute

   Apply through governed connector operations.

7. Verify

   Confirm the intended result and keep the receipt.

No changes are made without the configured approval policy. Read-only operations do not modify the connected system; schedules, access scopes, API usage and data handling remain governed by Vortex IQ controls.

Monitor (39)

Monitor performance

39 performance signals. Open an outcome to see its signals and how each one alerts. Read-only operations do not modify the connected system.

Run operations (17 signals)

Signal	Alert behaviour	What it tracks
Avg Buybox Share (24h)	Alert band 85 / 60	AVG(RepriceDailyReport.AvgBuyBoxShareLast24Hours).
Backlog > 48h	Alert band 10 / 50	Orders in a non-dispatched stage entered >48h ago (OrderStageChangeLog.CreatedOn).
Backordered Units	Merchant rule	SUM(MasterQuantity.BackOrderded).
Business (B2B) Order Share	Watch only	Invoice.IsBusinessOrder = 1 share of orders.
Buybox Win Rate	Alert band 85 / 60	RepriceDailyReport WHERE BuyboxOwner = 1 ÷ total repriced ASINs (24h).
Despatch Rate	Alert band 95 / 90	Orders in a dispatched OrderStage ÷ total orders (OrderDetails ⋈ OrderStage.IsDispatched).
Inventory Cost Value	Watch only	SUM(MasterQuantity.AvailableQuantity × Inventory.CostPrice).
Order Despatch Backlog	Alert band 10 / 50	Alerts for Order Despatch Backlog.
Orders Awaiting Despatch	Alert band 10 / 50	OrderDetails Active=1 in a non-dispatched stage.
Prime Order Share	Watch only	Invoice.IsPrime = 1 share of orders.
Repricer Coverage	Alert band 80 / 50	SKUs in RepricingInventory ÷ active Amazon SKUs.
SKUs Awaiting PO	Watch only	Report_Products WHERE AwaitingPO > 0.
SKUs Without Cost Price	Merchant rule	Inventory WHERE CostPrice IS NULL OR CostPrice = 0 (blocks margin reporting).
SKUs Without Dimensions/Weight	Merchant rule	Inventory WHERE Weight/Height/Length/Width IS NULL (breaks courier rating).
SKUs Without Images	Merchant rule	Inventory SKUs with no row in ImageMaster/ImageLinks.
Stale Inventory (no 30d sales)	Merchant rule	masterinventory.Last30Day = 0 with stock on hand.
Total Available Units	Watch only	SUM(MasterQuantity.AvailableQuantity).

Protect revenue (10 signals)

Signal	Alert behaviour	What it tracks
Buybox Lost While Advertising	Alert band 85 / 60	Buybox Lost While Advertising, broken down by row.
Cancellation Rate	Alert band 1 / 3	Orders in a cancelled OrderStage ÷ total.
Catalogue Drift vs Marketplace	Merchant rule	Catalogue Drift vs Marketplace, broken down by row.
Failed Revisions	Merchant rule	MarketPlaceListingDetails.RevisionResponse LIKE ‘%error%’.
Low-Stock SKUs	Alert band 5 / 50	MasterQuantity WHERE AvailableQuantity BETWEEN 1 AND low-stock threshold.
OOS SKUs With Active Ad Spend	Alert band 0 / 5	OOS SKUs With Active Ad Spend, broken down by row.
Out-of-Stock SKUs	Alert band 0 / 5	MasterQuantity WHERE AvailableQuantity <= 0.
Oversell Risk vs Marketplace Qty	Alert band 0 / 5	Description pending editorial review; the signal is live.
Oversell-Risk SKUs	Alert band 0 / 5	MasterQuantity WHERE InfiniteQuantity = 1 AND AvailableQuantity <= 0.
Stockout Spike	Alert band 0 / 5	Alerts for Stockout Spike.

Grow revenue (7 signals)

Signal	Alert behaviour	What it tracks
Average Order Value	Alert band 0 / -5	revenue ÷ distinct orders.
Gross Margin %	Alert band 0 / -3	(net revenue − COGS) ÷ net revenue = (per-order TotalExVAT − line ProductCost) ÷ TotalExVAT. Shipping excluded.
Net Revenue (ex VAT)	Watch only	SUM(Report_SalesReport.TotalExVAT).
Revenue by Channel	Watch only	Revenue grouped by Report_SalesReport.OrderSource.
Total Orders	Alert band 0 / -10	COUNT(DISTINCT Report_SalesReport.OrderNumber).
Total Revenue	Alert band 0 / -5	SUM(Report_SalesReport.TotalIncVAT) WHERE Active=1, by OrderDate period.
Units Sold	Watch only	SUM(Report_SalesReport.OrderQuantity).

Catalogue quality (5 signals)

Signal	Alert behaviour	What it tracks
Active Listings	Watch only	MarketPlaceListingDetails active rows, grouped by marketplace.
Listing Error Rate	Alert band 1 / 5	ProductStatus.Status = 0 (+ RevisionResponse errors) ÷ total active SKUs.
Listing Errors Spike	Alert band 1 / 5	Alerts for Listing Errors Spike.
Overpriced SKUs	Merchant rule	SUM(RepriceDailyReport.OverPricedCount) , losing buybox on price.
Underpriced SKUs	Merchant rule	SUM(RepriceDailyReport.UnderPricedCount) , margin left on table.

Audit (18)

Audit risks and opportunities

A fix status appears only where the action, inputs, approval, verification and recovery controls are mapped. Candidate remediations are never executable. Open a check for the detail.

Fulfillment rate below 90%

Severity critical · Outcome Protect revenue · Fix status Candidate remediation

When more than 1 order in 10 is failing to reach fulfilment, customers have paid for goods that are not shipping on time; refunds, chargebacks and support load follow quickly.

A likely corrective operation exists, but its mapping and recovery are not yet complete, so execution is not offered. Evidence and recommended manual steps are provided.

Reference: ECOM-FULFIL-001

Oversell risk , infinite quantity with no stock

Severity critical · Outcome Protect revenue · Fix status Candidate remediation

Infinite-quantity listings with no physical stock will oversell; every oversold order becomes a cancellation, a refund and reputation damage.

A likely corrective operation exists, but its mapping and recovery are not yet complete, so execution is not offered. Evidence and recommended manual steps are provided.

Reference: CHOPS02

Cancellation rate above 10% over 30d

Severity high · Outcome Protect revenue · Fix status Report only

More than 1 in 10 orders is being cancelled. Unlike a return, a cancellation often means the customer changed their mind or hit a problem before the order even shipped, checkout friction, a payment failure, an unexpectedly long delivery estimate, which usually points to a fixable step in the order f

Vortex IQ detects and explains this; resolution is manual, with evidence and recommended steps.

Reference: ECOM-CANCEL-001

Listing failures (ProductStatus error)

Severity high · Outcome Run operations · Fix status Candidate remediation

Listings failing to publish sit invisible on the channel; inventory is committed but nothing can sell.

A likely corrective operation exists, but its mapping and recovery are not yet complete, so execution is not offered. Evidence and recommended manual steps are provided.

Reference: CHOPS03

Order despatch backlog older than 48h

Severity high · Outcome Run operations · Fix status Candidate remediation

A despatch backlog older than 48 hours breaches most marketplace SLAs and customer expectations simultaneously; late-shipment penalties follow.

A likely corrective operation exists, but its mapping and recovery are not yet complete, so execution is not offered. Evidence and recommended manual steps are provided.

Reference: CHOPS08

Out-of-stock SKUs with open demand

Severity high · Outcome Protect revenue · Fix status Candidate remediation

Out-of-stock SKUs with open demand are sales the store is actively turning away; replenishment or substitution recovers them.

A likely corrective operation exists, but its mapping and recovery are not yet complete, so execution is not offered. Evidence and recommended manual steps are provided.

Reference: CHOPS01

Refund rate above 5% over 30d

Severity high · Outcome Protect revenue · Fix status Candidate remediation

More than 1 in 20 orders is being refunded. Beyond the direct revenue loss, this rate also carries payment-cost consequences, processors and payment gateways watch refund and dispute rates, and a sustained high rate can affect processing terms independent of the lost sale itself.

A likely corrective operation exists, but its mapping and recovery are not yet complete, so execution is not offered. Evidence and recommended manual steps are provided.

Reference: ECOM-REFUND-001

Discount > 20% of revenue (margin erosion)

Severity medium · Outcome Grow revenue · Fix status Report only

Discounting above roughly 20 percent of revenue erodes margin quickly, often without lifting volume enough to pay for itself, and trains customers to wait for codes.

Vortex IQ detects and explains this; resolution is manual, with evidence and recommended steps.

Reference: ECOM-DISCOUNT-001

Failed marketplace revisions

Severity medium · Outcome Protect revenue · Fix status Report only

Failed marketplace revisions mean price or content changes silently did not apply; the channel is showing stale data customers act on.

Vortex IQ detects and explains this; resolution is manual, with evidence and recommended steps.

Reference: CHOPS04

Products with zero or negative stock

Severity medium · Outcome Grow revenue · Fix status Candidate remediation

Every product at zero or negative stock is a page a customer can still find, still add to cart in some storefront setups, and still be disappointed by. Zero-stock listings that stay live also keep spending any ad budget or SEO ranking pointed at them, driving traffic to a product nobody can actually

A likely corrective operation exists, but its mapping and recovery are not yet complete, so execution is not offered. Evidence and recommended manual steps are provided.

Reference: ECOM-INVENTORY-001

Repeat-customer rate below 20%

Severity medium · Outcome Grow revenue · Fix status Report only

Fewer than 1 in 5 customers comes back for a second order. Acquiring a first-time customer is almost always the most expensive part of earning their business, so a repeat rate this low means the store is paying that acquisition cost repeatedly instead of earning a second (cheaper) sale from customer

Vortex IQ detects and explains this; resolution is manual, with evidence and recommended steps.

Reference: ECOM-CUSTOMER-001

Repricer coverage gap on active Amazon SKUs

Severity medium · Outcome Catalogue quality · Fix status Candidate remediation

Active Amazon SKUs outside repricer coverage sit at static prices while competitors move; Buy Box share erodes quietly.

A likely corrective operation exists, but its mapping and recovery are not yet complete, so execution is not offered. Evidence and recommended manual steps are provided.

Reference: CHOPS09

SKUs without cost price (margin blind spot)

Severity medium · Outcome Grow revenue · Fix status Candidate remediation

SKUs without cost prices make margin invisible; repricers and promotions then optimise revenue while possibly destroying profit.

A likely corrective operation exists, but its mapping and recovery are not yet complete, so execution is not offered. Evidence and recommended manual steps are provided.

Reference: CHOPS05

Products missing SEO title

Severity low · Outcome Grow revenue · Fix status Prepared fix

Products without SEO titles compete in search under their bare product names; pages that could rank for buying keywords stay invisible.

A prepared, approval-gated fix exists: the proposed change, affected records, risk, reversibility and verification are shown before execution.

Reference: ECOM-CATALOGUE-002

Products missing description

Severity low · Outcome Grow revenue · Fix status Candidate remediation

A product with no description gives a shopper nothing to evaluate beyond a photo and a price. It also gives search engines almost nothing to index, so these products are simultaneously converting worse for visitors who do find them and ranking worse in organic search for anyone who has not.

A likely corrective operation exists, but its mapping and recovery are not yet complete, so execution is not offered. Evidence and recommended manual steps are provided.

Reference: ECOM-CATALOGUE-001

SKUs without dimensions / weight (courier rating gap)

Severity low · Outcome Customer experience · Fix status Candidate remediation

Weight-based shipping cannot quote correctly for products without weights, causing checkout errors or mispriced delivery. Irrelevant for flat-rate stores, which is worth recording as a business rule so this never nags.

A likely corrective operation exists, but its mapping and recovery are not yet complete, so execution is not offered. Evidence and recommended manual steps are provided.

Reference: CHOPS06

SKUs without images

Severity low · Outcome Catalogue quality · Fix status Candidate remediation

Products without images barely convert; shoppers skip listings they cannot see.

A likely corrective operation exists, but its mapping and recovery are not yet complete, so execution is not offered. Evidence and recommended manual steps are provided.

Reference: CHOPS07

Stale inventory with stock on hand (no 30d sales)

Severity low · Outcome Run operations · Fix status Candidate remediation

Stock with no sales in 30 days ties up capital and storage; flagging it early feeds markdown or clearance decisions.

A likely corrective operation exists, but its mapping and recovery are not yet complete, so execution is not offered. Evidence and recommended manual steps are provided.

Reference: CHOPS10

Automate

Automate approved work

Vortex IQ is integrated with 12 read and 0 write operations across companydetails, inventorys, invoices, marketplacelistingdetails, masterquantitys, order details on CloudHub Insights. Combine them with anything from the over 13,000 operations across more than 200 connectors to automate the work in your own words.

Changes follow your configured approval policy: the target, proposed change, affected records, risk, reversibility and verification plan are shown before execution.

Create a workflow

Ready to build your first CloudHub Insights workflow

Pick a trigger, add the operations above as steps, and every step that changes data pauses for your approval. Monitoring and audits are live now and can start any workflow you build.

Browse the operations you can build with

Resource	Read operations	Write operations
companydetails	1	0
inventorys	1	0
invoices	1	0
marketplacelistingdetails	1	0
masterquantitys	1	0
order details	1	0
order stages	1	0
order stagechangelogs	1	0

Signed-in users see the full catalogue in the workflow builder, filtered to the sources they have connected.