Ecwid by Lightspeed on Vortex IQ

Monitor store performance, find catalogue and operational problems, and safely apply approved changes to Ecwid by Lightspeed.

Monitor store performance, find catalogue and operational problems, and safely apply approved changes to Ecwid by Lightspeed.

Connect or manage this source · View setup guide · Create a workflow

41

performance signals

8

automated checks

1

prepared fixes

0

proven workflows

5

API operations

Overview

What you can achieve

Capabilities are grouped around merchant outcomes, not API terminology.

Run operations

Monitor orders, fulfilment, delivery and settlement.

Protect revenue

Find failures, leaks and risks before they cost sales.

Control risk and change

Keep tracking, access and change under governed control.

Grow revenue

Improve discovery, conversion, campaigns and repeat purchase.

Catalogue quality

Identify missing, inconsistent or outdated product data.

Customer experience

Find storefront, speed, accessibility and journey problems.

From connection to verified outcome

The controlled sequence every capability follows. Nothing changes a connected system without the approval step.

1. Connect

   Authorise the source. Scopes are shown before access is granted.

2. Monitor

   Watch the signals against your own baselines, not universal defaults.

3. Detect

   Run checks and gather evidence specific to your store.

4. Recommend

   Explain what happened, why it matters and the proposed action.

5. Approve

   You review scope, risk and reversibility before anything changes.

6. Execute

   Apply through governed connector operations.

7. Verify

   Confirm the intended result and keep the receipt.

No changes are made without the configured approval policy. Read-only operations do not modify the connected system; schedules, access scopes, API usage and data handling remain governed by Vortex IQ controls.

Monitor (41)

Monitor performance

41 performance signals. Open an outcome to see its signals and how each one alerts. Read-only operations do not modify the connected system.

Run operations (15 signals)

Signal	Alert behaviour	What it tracks
AOV by Country	Watch only	AOV by Country.
Active Storefront Surfaces	Watch only	Count of enabled storefront surfaces (embed / Instant Site / Facebook / Instagram / Square POS etc.). Top of the multi-channel health stack.
Average Order Value	Alert band 0 / -5	Description pending editorial review; the signal is live.
Avg Order Fulfillment Time	Merchant rule	Description pending editorial review; the signal is live.
Awaiting Payment Orders	Merchant rule	Orders stuck in AWAITING_PAYMENT > 24h usually = payment-gateway issue or customer-side dropoff.
Channel-Specific Order Drop	Merchant rule	If one storefront surface stops producing orders while others continue, indicates surface-specific outage or sync break.
Fulfillment Rate	Alert band 95 / 90	% of orders (30d) with fulfillmentStatus SHIPPED or DELIVERED.
New Customers (30d)	Watch only	Description pending editorial review; the signal is live.
Order Processing Backlog	Alert band 10 / 50	Alerts for Order Processing Backlog.
Order Volume	Watch only	Description pending editorial review; the signal is live.
Orders by Country	Watch only	Description pending editorial review; the signal is live.
Pending Orders	Alert band 10 / 50	Description pending editorial review; the signal is live.
Products on Unlimited Stock (no tracking)	Merchant rule	Ecwid’s unlimited-stock flag skips inventory tracking. High % = either intentional (digital products) or sloppy (missing stock setup).
Stock-Out Burst (>5 SKUs in <1h)	Merchant rule	Alerts for Stock-Out Burst (>5 SKUs in <1h).
Total Customers	Watch only	Description pending editorial review; the signal is live.

Protect revenue (11 signals)

Signal	Alert behaviour	What it tracks
Cancellation Rate	Alert band 1 / 3	Description pending editorial review; the signal is live.
Conversion Rate	Alert band 3 / 1	Conversion Rate from Ecwid by Lightspeed, grouped under Revenue at Risk. Computes when a live Ecwid by Lightspeed integration is connected; reconciles
Ecwid Inventory vs Active Marketplace Listings	Merchant rule	Ecwid Inventory vs Active Marketplace Listings.
High-Value Customers Unengaged on Email	Merchant rule	High-Value Customers Unengaged on Email, broken down by row.
Inventory Sync Drift Across Storefronts	Merchant rule	Same SKU showing different stock counts across embed vs Instant Site vs Facebook shop = sync logic gap; risks overselling.
Low-Stock Products	Watch only	Low-Stock Products from Ecwid by Lightspeed, grouped under Catalogue Health. Computes when a live Ecwid by Lightspeed integration is connected; reconc
Orders → Email Campaign Attribution	Merchant rule	Orders → Email Campaign Attribution, broken down by row.
Out-of-Stock Products	Alert band 0 / 5	Description pending editorial review; the signal is live.
Refund Rate	Alert band 2 / 5	Description pending editorial review; the signal is live.
Revenue at Risk	Merchant rule	Description pending editorial review; the signal is live.
Top-Velocity SKUs vs Ad Spend	Merchant rule	Top-Velocity SKUs vs Ad Spend, broken down by row.

Grow revenue (10 signals)

Signal	Alert behaviour	What it tracks
Coupon Code Usage Rate	Alert band 20 / 40	% of orders (30d) with a discount coupon code applied , an order-count share, not the $-discount-to-revenue ratio some other platforms show under this
Guest vs Registered Order Split	Watch only	Ecwid permits guest checkout. High guest share = lower email reach for re-engagement.
Orders by Status	Watch only	Orders by Status from Ecwid by Lightspeed, grouped under Revenue & Growth. Computes when a live Ecwid by Lightspeed integration is connected; reconcil
Orders to Email Campaign Attribution	Watch only	Orders to Email Campaign Attribution from Ecwid by Lightspeed, grouped under Order Issues. Computes when a live Ecwid by Lightspeed integration is con
Products Missing SEO Title	Alert band 10 / 30	Products where seoTitle is empty , distinct from the display name, so search engines and social previews have nothing written for them.
Repeat Customer Rate	Alert band 25 / 10	Description pending editorial review; the signal is live.
Revenue Trend	Watch only	Description pending editorial review; the signal is live.
Revenue by Storefront Surface	Watch only	Per-storefront revenue split. Reveals which surfaces are pulling weight and which are dormant.
Top Products by Revenue	Watch only	Top Products by Revenue from Ecwid by Lightspeed, grouped under Revenue & Growth. Computes when a live Ecwid by Lightspeed integration is connected; r
Total Revenue (30d)	Alert band 0 / -5	Description pending editorial review; the signal is live.

Catalogue quality (3 signals)

Signal	Alert behaviour	What it tracks
Disabled Products	Watch only	Description pending editorial review; the signal is live.
Products Missing Description	Alert band 5 / 20	Products where description is empty (HTML markup with no real text also counts as missing).
Total Products	Watch only	Description pending editorial review; the signal is live.

Control risk and change (1 signals)

Signal	Alert behaviour	What it tracks
Ecwid API Failure Rate Spike	Merchant rule	Alerts for Ecwid API Failure Rate Spike.

Customer experience (1 signals)

Signal	Alert behaviour	What it tracks
Storefronts on Deprecated Theme	Merchant rule	Themes deprecated by Ecwid’s twice-yearly design refresh. Old themes silently lose features (cart UX improvements, accessibility patches).

Audit (8)

Audit risks and opportunities

A fix status appears only where the action, inputs, approval, verification and recovery controls are mapped. Candidate remediations are never executable. Open a check for the detail.

Fulfillment rate below 90%

Severity critical · Outcome Protect revenue · Fix status Candidate remediation

When more than 1 order in 10 is failing to reach fulfilment, customers have paid for goods that are not shipping on time; refunds, chargebacks and support load follow quickly.

A likely corrective operation exists, but its mapping and recovery are not yet complete, so execution is not offered. Evidence and recommended manual steps are provided.

Reference: ECOM-FULFIL-001

Cancellation rate above 10% over 30d

Severity high · Outcome Protect revenue · Fix status Report only

More than 1 in 10 orders is being cancelled. Unlike a return, a cancellation often means the customer changed their mind or hit a problem before the order even shipped, checkout friction, a payment failure, an unexpectedly long delivery estimate, which usually points to a fixable step in the order f

Vortex IQ detects and explains this; resolution is manual, with evidence and recommended steps.

Reference: ECOM-CANCEL-001

Refund rate above 5% over 30d

Severity high · Outcome Protect revenue · Fix status Candidate remediation

More than 1 in 20 orders is being refunded. Beyond the direct revenue loss, this rate also carries payment-cost consequences, processors and payment gateways watch refund and dispute rates, and a sustained high rate can affect processing terms independent of the lost sale itself.

A likely corrective operation exists, but its mapping and recovery are not yet complete, so execution is not offered. Evidence and recommended manual steps are provided.

Reference: ECOM-REFUND-001

Discount > 20% of revenue (margin erosion)

Severity medium · Outcome Grow revenue · Fix status Report only

Discounting above roughly 20 percent of revenue erodes margin quickly, often without lifting volume enough to pay for itself, and trains customers to wait for codes.

Vortex IQ detects and explains this; resolution is manual, with evidence and recommended steps.

Reference: ECOM-DISCOUNT-001

Products with zero or negative stock

Severity medium · Outcome Grow revenue · Fix status Candidate remediation

Every product at zero or negative stock is a page a customer can still find, still add to cart in some storefront setups, and still be disappointed by. Zero-stock listings that stay live also keep spending any ad budget or SEO ranking pointed at them, driving traffic to a product nobody can actually

A likely corrective operation exists, but its mapping and recovery are not yet complete, so execution is not offered. Evidence and recommended manual steps are provided.

Reference: ECOM-INVENTORY-001

Repeat-customer rate below 20%

Severity medium · Outcome Grow revenue · Fix status Candidate remediation

Fewer than 1 in 5 customers comes back for a second order. Acquiring a first-time customer is almost always the most expensive part of earning their business, so a repeat rate this low means the store is paying that acquisition cost repeatedly instead of earning a second (cheaper) sale from customer

A likely corrective operation exists, but its mapping and recovery are not yet complete, so execution is not offered. Evidence and recommended manual steps are provided.

Reference: ECOM-CUSTOMER-001

Products missing SEO title

Severity low · Outcome Grow revenue · Fix status Prepared fix

Products without SEO titles compete in search under their bare product names; pages that could rank for buying keywords stay invisible.

A prepared, approval-gated fix exists: the proposed change, affected records, risk, reversibility and verification are shown before execution.

Reference: ECOM-CATALOGUE-002

Products missing description

Severity low · Outcome Grow revenue · Fix status Candidate remediation

A product with no description gives a shopper nothing to evaluate beyond a photo and a price. It also gives search engines almost nothing to index, so these products are simultaneously converting worse for visitors who do find them and ranking worse in organic search for anyone who has not.

A likely corrective operation exists, but its mapping and recovery are not yet complete, so execution is not offered. Evidence and recommended manual steps are provided.

Reference: ECOM-CATALOGUE-001

Automate

Automate approved work

Vortex IQ is integrated with 5 read and 0 write operations across customers, orders, products, profiles, storefronts on Ecwid by Lightspeed. Combine them with anything from the over 13,000 operations across more than 200 connectors to automate the work in your own words.

Changes follow your configured approval policy: the target, proposed change, affected records, risk, reversibility and verification plan are shown before execution.

Create a workflow

Ready to build your first Ecwid by Lightspeed workflow

Pick a trigger, add the operations above as steps, and every step that changes data pauses for your approval. Monitoring and audits are live now and can start any workflow you build.

Browse the operations you can build with

Resource	Read operations	Write operations
customers	1	0
orders	1	0
products	1	0
profiles	1	0
storefronts	1	0

Signed-in users see the full catalogue in the workflow builder, filtered to the sources they have connected.