PrestaShop on Vortex IQ

Monitor store performance, find catalogue and operational problems, and safely apply approved changes to PrestaShop.

Monitor store performance, find catalogue and operational problems, and safely apply approved changes to PrestaShop.

Connect or manage this source · View setup guide · Create a workflow

47

performance signals

8

automated checks

1

prepared fixes

0

proven workflows

10

API operations

Overview

What you can achieve

Capabilities are grouped around merchant outcomes, not API terminology.

Protect revenue

Find failures, leaks and risks before they cost sales.

Run operations

Monitor orders, fulfilment, delivery and settlement.

Grow revenue

Improve discovery, conversion, campaigns and repeat purchase.

Catalogue quality

Identify missing, inconsistent or outdated product data.

From connection to verified outcome

The controlled sequence every capability follows. Nothing changes a connected system without the approval step.

1. Connect

   Authorise the source. Scopes are shown before access is granted.

2. Monitor

   Watch the signals against your own baselines, not universal defaults.

3. Detect

   Run checks and gather evidence specific to your store.

4. Recommend

   Explain what happened, why it matters and the proposed action.

5. Approve

   You review scope, risk and reversibility before anything changes.

6. Execute

   Apply through governed connector operations.

7. Verify

   Confirm the intended result and keep the receipt.

No changes are made without the configured approval policy. Read-only operations do not modify the connected system; schedules, access scopes, API usage and data handling remain governed by Vortex IQ controls.

Monitor (47)

Monitor performance

47 performance signals. Open an outcome to see its signals and how each one alerts. Read-only operations do not modify the connected system.

Protect revenue (19 signals)

Signal	Alert behaviour	What it tracks
Active Ads on Out-of-Stock SKUs	Merchant rule	Active Ads on Out-of-Stock SKUs, broken down by row.
Cancellation Rate	Alert band 1 / 3	Description pending editorial review; the signal is live.
Churn-Risk (Inactive) Customers	Alert band 20 / 50	Customers with no order/visit in 90d - last_visit + orders recency.
Combination (Variant) Stock at Zero	Merchant rule	id_product_attribute>0 rows at quantity<=0 while the parent product is active - silent variant stockouts.
High-Value Customers Unengaged on Email	Merchant rule	High-Value Customers Unengaged on Email, broken down by row.
Low-Stock Products	Merchant rule	Description pending editorial review; the signal is live.
Order Status Mix	Watch only	Awaiting payment / processing / shipped / delivered / refunded / cancelled distribution via current_state → order_state.
Orders → Email Campaign Attribution	Merchant rule	Orders → Email Campaign Attribution, broken down by row.
Out-of-Stock Products	Alert band 0 / 5	stock_available.quantity<=0 on active products still visible on storefront.
Pagespeed-Driven Cart Loss	Merchant rule	Description pending editorial review; the signal is live.
Partial vs Full Refund Mix	Watch only	Split of partial vs full refunds from order_slip amounts.
Per-Shop Health Matrix	Watch only	Revenue / refund-rate / OOS / repeat-rate per shop in one matrix.
PrestaShop vs Marketplace Catalogue Drift	Merchant rule	PrestaShop vs Marketplace Catalogue Drift, broken down by row.
Products Missing SEO Meta	Alert band 10 / 30	Empty meta_title / meta_description - organic-traffic leak.
Products with Stock Tracking Disabled	Merchant rule	out_of_stock=1 (allow ordering when empty) with depends_on_stock=false - no real tracking.
Refund Rate	Alert band 2 / 5	Refunded orders (REFUNDED order_state / order_slip) as % of orders.
Refund-Rate Spike	Merchant rule	Alerts for Refund-Rate Spike.
Refunded Order Count	Merchant rule	Description pending editorial review; the signal is live.
Revenue at Risk	Merchant rule	Estimated revenue exposed by OOS bestsellers, stuck payments, and refund spikes.

Grow revenue (13 signals)

Signal	Alert behaviour	What it tracks
Awaiting Payment Orders	Merchant rule	Orders stuck in an awaiting-payment order_state >24h usually = gateway issue or customer dropoff.
Discount Dependency	Alert band 20 / 40	total_discounts as % of revenue - promo-dependency / margin-erosion signal.
New vs Returning Customers	Watch only	First-order vs repeat-order customers derived from orders per id_customer.
Order Status Spike	Merchant rule	Description pending editorial review; the signal is live.
Products Missing Description	Alert band 5 / 20	Empty description / description_short - free conversion + SEO lift.
Repeat Purchase Rate	Alert band 25 / 10	Description pending editorial review; the signal is live.
Revenue Trend	Watch only	Description pending editorial review; the signal is live.
Revenue by Currency	Watch only	Split by id_currency join to currencies resource - multi-currency shops.
Revenue by Shop (Multistore)	Watch only	Per-shop revenue split via id_shop for merchants running multiple PrestaShop shops on one back office.
Shipping as % of Revenue	Alert band 5 / 15	Description pending editorial review; the signal is live.
Top Products by Revenue	Watch only	Aggregated from order_detail total_price_tax_incl by product.
Total Revenue	Alert band 0 / -5	Sum of valid orders’ total_paid, currency-aware across multi-currency shops.
VAT / Tax Collected	Watch only	total_paid_tax_incl minus total_paid_tax_excl, aggregated - useful for cross-EU OSS threshold tracking.

Run operations (11 signals)

Signal	Alert behaviour	What it tracks
AOV by Country	Watch only	AOV by Country.
Average Order Value	Alert band 0 / -5	Description pending editorial review; the signal is live.
Fulfillment Rate	Alert band 95 / 90	Paid orders whose order_states.shipped flag is true, over all paid orders in the window.
OOS Bestseller Still Visible	Merchant rule	Alerts for OOS Bestseller Still Visible.
Order Count	Alert band 0 / -10	Description pending editorial review; the signal is live.
Order Processing Backlog	Alert band 10 / 50	Alerts for Order Processing Backlog.
Order Volume by Shop	Watch only	Order Volume by Shop.
Orders by Country	Watch only	Order delivery country from the addresses resource.
PrestaShop Webservice Failure Spike	Merchant rule	Webservice key revoked, resource permission removed, or store unreachable (Hosted Cloud maintenance).
Top Customers by Spend	Watch only	Top Customers by Spend.
Total Customers	Watch only	Description pending editorial review; the signal is live.

Catalogue quality (4 signals)

Signal	Alert behaviour	What it tracks
Disabled Products	Watch only	active=false products - hidden from storefront.
Products Missing EAN/UPC	Merchant rule	Missing ean13 blocks Google Shopping + marketplace listings.
Products Missing Image	Alert band 5 / 20	Description pending editorial review; the signal is live.
Total Products	Watch only	Description pending editorial review; the signal is live.

Audit (8)

Audit risks and opportunities

A fix status appears only where the action, inputs, approval, verification and recovery controls are mapped. Candidate remediations are never executable. Open a check for the detail.

Fulfillment rate below 90%

Severity critical · Outcome Protect revenue · Fix status Candidate remediation

When more than 1 order in 10 is failing to reach fulfilment, customers have paid for goods that are not shipping on time; refunds, chargebacks and support load follow quickly.

A likely corrective operation exists, but its mapping and recovery are not yet complete, so execution is not offered. Evidence and recommended manual steps are provided.

Reference: ECOM-FULFIL-001

Cancellation rate above 10% over 30d

Severity high · Outcome Protect revenue · Fix status Report only

More than 1 in 10 orders is being cancelled. Unlike a return, a cancellation often means the customer changed their mind or hit a problem before the order even shipped, checkout friction, a payment failure, an unexpectedly long delivery estimate, which usually points to a fixable step in the order f

Vortex IQ detects and explains this; resolution is manual, with evidence and recommended steps.

Reference: ECOM-CANCEL-001

Refund rate above 5% over 30d

Severity high · Outcome Protect revenue · Fix status Candidate remediation

More than 1 in 20 orders is being refunded. Beyond the direct revenue loss, this rate also carries payment-cost consequences, processors and payment gateways watch refund and dispute rates, and a sustained high rate can affect processing terms independent of the lost sale itself.

A likely corrective operation exists, but its mapping and recovery are not yet complete, so execution is not offered. Evidence and recommended manual steps are provided.

Reference: ECOM-REFUND-001

Discount > 20% of revenue (margin erosion)

Severity medium · Outcome Grow revenue · Fix status Report only

Discounting above roughly 20 percent of revenue erodes margin quickly, often without lifting volume enough to pay for itself, and trains customers to wait for codes.

Vortex IQ detects and explains this; resolution is manual, with evidence and recommended steps.

Reference: ECOM-DISCOUNT-001

Products with zero or negative stock

Severity medium · Outcome Grow revenue · Fix status Candidate remediation

Every product at zero or negative stock is a page a customer can still find, still add to cart in some storefront setups, and still be disappointed by. Zero-stock listings that stay live also keep spending any ad budget or SEO ranking pointed at them, driving traffic to a product nobody can actually

A likely corrective operation exists, but its mapping and recovery are not yet complete, so execution is not offered. Evidence and recommended manual steps are provided.

Reference: ECOM-INVENTORY-001

Repeat-customer rate below 20%

Severity medium · Outcome Grow revenue · Fix status Candidate remediation

Fewer than 1 in 5 customers comes back for a second order. Acquiring a first-time customer is almost always the most expensive part of earning their business, so a repeat rate this low means the store is paying that acquisition cost repeatedly instead of earning a second (cheaper) sale from customer

A likely corrective operation exists, but its mapping and recovery are not yet complete, so execution is not offered. Evidence and recommended manual steps are provided.

Reference: ECOM-CUSTOMER-001

Products missing SEO title

Severity low · Outcome Grow revenue · Fix status Prepared fix

Products without SEO titles compete in search under their bare product names; pages that could rank for buying keywords stay invisible.

A prepared, approval-gated fix exists: the proposed change, affected records, risk, reversibility and verification are shown before execution.

Reference: ECOM-CATALOGUE-002

Products missing description

Severity low · Outcome Grow revenue · Fix status Candidate remediation

A product with no description gives a shopper nothing to evaluate beyond a photo and a price. It also gives search engines almost nothing to index, so these products are simultaneously converting worse for visitors who do find them and ranking worse in organic search for anyone who has not.

A likely corrective operation exists, but its mapping and recovery are not yet complete, so execution is not offered. Evidence and recommended manual steps are provided.

Reference: ECOM-CATALOGUE-001

Automate

Automate approved work

Vortex IQ is integrated with 10 read and 0 write operations across address, currencys, customers, orders, order details, order slips on PrestaShop. Combine them with anything from the over 13,000 operations across more than 200 connectors to automate the work in your own words.

Changes follow your configured approval policy: the target, proposed change, affected records, risk, reversibility and verification plan are shown before execution.

Create a workflow

Ready to build your first PrestaShop workflow

Pick a trigger, add the operations above as steps, and every step that changes data pauses for your approval. Monitoring and audits are live now and can start any workflow you build.

Browse the operations you can build with

Resource	Read operations	Write operations
address	1	0
currencys	1	0
customers	1	0
orders	1	0
order details	1	0
order slips	1	0
order states	1	0
products	1	0

Signed-in users see the full catalogue in the workflow builder, filtered to the sources they have connected.