Favourites ? Views Conversion, Vinted

Favourites ? Views Conversion for Vinted stores. Tracked live in Vortex IQ Nerve Centre. How to read it, why it matters, and how to act on it.

Metrics type: Supporting Metrics • Category: Marketplace

At a glance

Favourites ? Views Conversion is a listing-health metric tracked from Vinted data. It measures how often views turn into favourites, the lightweight save action Vinted buyers use to bookmark items they intend to come back to or negotiate on. A healthy favourites rate signals that your photos, price, and title are landing once buyers reach the listing. A low rate means traffic arrives but the listing fails to hook interest.

What it counts	Favourites as a percentage of views across your listings over the selected period.
Sample type	Backend API data from Vinted, refreshed on the standard data refresh.
Why it matters	Favourites are the strongest leading indicator of a sale on Vinted, since they often precede an offer or purchase. A weak rate points to price, photo, or title problems at the listing level.
Reading the value	Higher is better. A reading below the safe band means views are not converting to saved interest, so the listing content needs work even though traffic is fine.
Currency	percent
Time window	30D
Alert trigger	Fires when the favourites-to-views rate falls below the configured floor.
Sentiment key	vin_favourites_to_views_rate
Roles	owner, marketing

Calculation

Calculated automatically from your Vinted data. Vortex IQ divides total favourites by total views across your listings over the selected period to produce the conversion rate. See the At a glance summary above for what the metric tracks and the worked example below for a typical reading.

Worked example

A representative reading of Favourites to Views Conversion for a typical Pro seller on Vinted. The rate normally runs near 4%. Over a 30-day window it slips to 2.5%, below the floor, even though views held steady. The pattern points inward: a recent batch of listings used dim phone photos and terse titles, so buyers click but do not save. The action is to relight and reshoot the weak listings and rewrite titles to lead with brand, item, and size. As favourites recover, expect offers and sales to follow with a short lag. For deeper investigation, use Vortex Mind to see which listings drag the rate down; for natural-language exploration, ask Ask Viq.

Sibling cards merchants should reference together

Card	Why merchants reach for it
vin_photo_count_health	Listing-health sibling: photo coverage that drives favourites.
vin_attribute_completeness	Listing-health sibling: attributes that get listings seen in the first place.
vin_country_pricing_alignment	Listing-health sibling: price that suppresses favourites when too high.
vin_listing_quality_score	Listing-health sibling: composite quality that includes engagement.
vin_stale_listings_14d	Listing-health sibling: aging listings that stop attracting favourites.

Reconciling against Vinted

Where to look in Vinted’s own dashboard:

Vinted shows per-listing favourites and view counts on each item, and aggregates engagement signals in the seller statistics area. There is no native favourites-to-views rate, so reconcile by sampling a few listings and dividing their favourites by views against this card’s blended figure.

Why the Vortex IQ value may legitimately differ:

Reason	Direction	What to do
Aggregation level. Vortex IQ blends the rate across listings; per-listing figures vary widely.	Variable	Compare blended-to-blended, not single listings.
Period boundary. Vortex IQ uses 30-day rolling; on-listing counts are lifetime to date.	Variable	Match windows or expect lifetime counts to read higher.
View counting. Repeat views and self-views may be handled differently.	Marginal	Treat the rate as directional.

Cross-connector reconciliation: complement with photo coverage and listing quality for the full engagement picture. For divergence investigations, use Vortex Mind.

Known limitations / merchant FAQs

Q: How often does Favourites to Views Conversion update? It refreshes on the standard data refresh (typically every 30-60 minutes for live integrations). For an immediate read, force a manual refresh from the dashboard.

Q: Why does my Vinted dashboard show a different number? Vinted shows lifetime per-listing favourites and views, not a blended rolling rate, so differences come from aggregation level, period window (rolling versus lifetime), and how repeat views are counted. Compare blended figures over the same window before assuming a real divergence.

Q: How does Favourites to Views Conversion relate to other listing-health metrics? It is the engagement payoff of good photos, attributes, and pricing. Track it with photo coverage, completeness, and pricing alignment to see which lever is holding the rate back.

Q: Can I customise the alert threshold? Yes, the floor is configurable per profile in the Alert Rules tab. Set it against your own category’s typical favourites behaviour rather than the generic default.

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Tracked live in Vortex IQ Nerve Centre

Favourites ? Views Conversion is one of hundreds of KPI pulses Vortex IQ tracks across Vinted and 70+ other ecommerce connectors. Nerve Centre runs the detection layer; Vortex Mind investigates the cause when something moves; Ask Viq lets you interrogate any number in plain English.

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