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Metrics type: Supporting MetricsCategory: Marketplace

At a glance

Listings with <2 Photos is a listing-health metric tracked from Vinted data. It is the share of your active listings carrying fewer than two photos. On a visual resale marketplace, buyers judge condition and authenticity almost entirely from images, so single-photo listings convert poorly and attract more buyer-protection complaints when the item arrives differently than expected. This card flags the catalogue slice most in need of a quick reshoot.

Calculation

Calculated automatically from your Vinted data. Vortex IQ counts active listings with fewer than two photos and divides by total active listings. See the At a glance summary above for what the metric tracks and the worked example below for a typical reading.

Worked example

A representative reading of Listings with <2 Photos for a typical Pro seller on Vinted. A shop with 480 active listings reads 18% under-photographed, past the safe band, meaning around 86 items show a single photo. Most are accessories uploaded quickly with just a front shot. Buyers cannot see the back, the label, or any wear, so these listings under-perform. The action is to batch-reshoot the worst offenders with at least front, back, label, and any flaw, prioritising the higher-value items first. Better photo coverage typically lifts favourites and lowers complaints over the following weeks. For deeper investigation, use Vortex Mind to see which categories are thinnest on photos; for natural-language exploration, ask Ask Viq.

Sibling cards merchants should reference together

Reconciling against Vinted

Where to look in Vinted’s own dashboard: Vinted shows the photo count on each listing’s edit screen. There is no native under-photographed report, so reconcile by sampling listings flagged here and confirming the photo count on the listing. Why the Vortex IQ value may legitimately differ: Cross-connector reconciliation: complement with attribute completeness and the listing quality score for the full content picture. For divergence investigations, use Vortex Mind.

Known limitations / merchant FAQs

Q: How often does Listings with <2 Photos update? It refreshes on the standard data refresh (typically every 30-60 minutes for live integrations). After reshooting, force a manual refresh to see the share fall. Q: Why does my Vinted dashboard show a different number? Vinted has no native report here, so differences come from the active-only scope, the fewer-than-two threshold definition, and short refresh lag after edits. Confirm these before assuming a real divergence. Q: How does Listings with <2 Photos relate to other listing-health metrics? Photos and attributes are the two big content levers. Track this with completeness and the favourites-to-views rate to see whether thin photos are the brake on engagement. Q: Can I customise the alert threshold? Yes, the acceptable catalogue share is configurable per profile in the Alert Rules tab. Tune it to your category mix rather than the generic default.

Tracked live in Vortex IQ Nerve Centre

Listings with <2 Photos is one of hundreds of KPI pulses Vortex IQ tracks across Vinted and 70+ other ecommerce connectors. Nerve Centre runs the detection layer; Vortex Mind investigates the cause when something moves; Ask Viq lets you interrogate any number in plain English. Start for free or book a demo to see this metric running on your own data.