Amplitude on Vortex IQ

Monitor traffic, conversion and tracking integrity from Amplitude, and catch instrumentation breaks before decisions are made on bad data.

Monitor traffic, conversion and tracking integrity from Amplitude, and catch instrumentation breaks before decisions are made on bad data.

Connect or manage this source · How connecting works · Create a workflow

40

performance signals

14

automated checks

Build your own

automated fixes

Ready to build yours

workflows

5

API operations

Overview

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What you can achieve

Capabilities are grouped around merchant outcomes, not API terminology.

Grow revenue

Improve discovery, conversion, campaigns and repeat purchase.

Protect revenue

Find failures, leaks and risks before they cost sales.

Catalogue quality

Identify missing, inconsistent or outdated product data.

Control risk and change

Keep tracking, access and change under governed control.

Run operations

Monitor orders, fulfilment, delivery and settlement.

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From connection to verified outcome

The controlled sequence every capability follows. Nothing changes a connected system without the approval step.

1. Connect

   Authorise the source. Scopes are shown before access is granted.

2. Monitor

   Watch the signals against your own baselines, not universal defaults.

3. Detect

   Run checks and gather evidence specific to your store.

4. Recommend

   Explain what happened, why it matters and the proposed action.

5. Approve

   You review scope, risk and reversibility before anything changes.

6. Execute

   Apply through governed connector operations.

7. Verify

   Confirm the intended result and keep the receipt.

No changes are made without the configured approval policy. Read-only operations do not modify the connected system; schedules, access scopes, API usage and data handling remain governed by Vortex IQ controls.

Monitor (40)

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Monitor performance

40 performance signals. Open an outcome to see its signals and how each one alerts. Read-only operations do not modify the connected system.

Run operations (16 signals)

Signal	Alert behaviour	What it tracks
D1 Retention %	Merchant rule	Description pending editorial review; the signal is live.
D30 Retention %	Merchant rule	Description pending editorial review; the signal is live.
Daily Active Users	Watch only	Description pending editorial review; the signal is live.
Event Taxonomy Drift (new / unexpected events)	Merchant rule	Sudden new event names = an untracked release or a renamed event breaking historical funnels.
Event Volume Drop (>25% vs baseline)	Merchant rule	Alerts for Event Volume Drop (>25% vs baseline).
Event Volume by Platform	Watch only	Event Volume by Platform.
Goal Completions	Watch only	Goal Completions from Amplitude, grouped under Funnel Analysis. Computes when a live Amplitude integration is connected; reconciles ecommerce against
Median Time to Convert	Watch only	Description pending editorial review; the signal is live.
New vs Returning Users	Watch only	New vs Returning Users, shown by share.
Pageviews per Session	Watch only	Pageviews per Session from Amplitude, grouped under Customer Behaviour. Computes when a live Amplitude integration is connected; reconciles ecommerce
Retention Curve (Nday)	Watch only	Retention Curve (Nday) over time.
Top 10 Events by Volume	Watch only	Top 10 Events by Volume.
Top Pages	Watch only	Top Pages from Amplitude, grouped under Customer Behaviour. Computes when a live Amplitude integration is connected; reconciles ecommerce against Ampl
Top Traffic Sources	Watch only	Top Traffic Sources from Amplitude, grouped under Customer Behaviour. Computes when a live Amplitude integration is connected; reconciles ecommerce ag
Total Event Volume	Merchant rule	Description pending editorial review; the signal is live.
Weekly Active Users	Watch only	Description pending editorial review; the signal is live.

Grow revenue (15 signals)

Signal	Alert behaviour	What it tracks
Amplitude Tracking Health Score	Merchant rule	Composite: core events firing x funnel-conversion-stable x retention-healthy x no-attribution-drift.
Avg Events per User	Watch only	Description pending editorial review; the signal is live.
Avg Session Length	Watch only	Description pending editorial review; the signal is live.
Checkout Funnel Conversion %	Merchant rule	End-to-end conversion across the merchant’s primary purchase funnel.
Core Events Firing (purchase / add_to_cart)	Merchant rule	If a core ecommerce event stops firing, every downstream funnel + attribution card silently lies.
Funnel Conversion Drop (>5pp in 24h)	Merchant rule	Alerts for Funnel Conversion Drop (>5pp in 24h).
New Users	Watch only	New Users from Amplitude, grouped under Traffic Acquisition. Computes when a live Amplitude integration is connected; reconciles ecommerce against Amp
Real-Time Users	Watch only	Real-Time Users from Amplitude, grouped under Traffic Acquisition. Computes when a live Amplitude integration is connected; reconciles ecommerce again
Returning Users	Watch only	Returning Users from Amplitude, grouped under Traffic Acquisition. Computes when a live Amplitude integration is connected; reconciles ecommerce again
Session Conversion Rate	Alert band 2 / 1	Session Conversion Rate from Amplitude, grouped under Funnel Analysis. Computes when a live Amplitude integration is connected; reconciles ecommerce a
Session Count	Watch only	Description pending editorial review; the signal is live.
Stickiness (DAU/MAU)	Merchant rule	DAU/MAU ratio , Amplitude-distinctive product-stickiness metric.
Top Cohorts by Conversion	Watch only	Top Cohorts by Conversion.
Top Conversion Paths	Watch only	Top Conversion Paths, broken down by row.
Users	Watch only	Users from Amplitude, grouped under Traffic Acquisition. Computes when a live Amplitude integration is connected; reconciles ecommerce against Amplitu

Protect revenue (7 signals)

Signal	Alert behaviour	What it tracks
Amplitude Funnel Conversion vs Ecom Conversion	Merchant rule	Description pending editorial review; the signal is live.
Biggest Funnel Step Drop-off	Merchant rule	Step with the largest single-step abandonment , names where to focus UX work.
Bounce Rate	Alert band 40 / 60	Bounce Rate from Amplitude, grouped under Customer Behaviour. Computes when a live Amplitude integration is connected; reconciles ecommerce against Am
Cart Abandonment Rate	Alert band 60 / 75	Cart Abandonment Rate from Amplitude, grouped under Funnel Analysis. Computes when a live Amplitude integration is connected; reconciles ecommerce aga
Event Source vs Ecom Revenue Attribution	Merchant rule	Event Source vs Ecom Revenue Attribution, broken down by row.
Landing Page Performance vs Bounce	Merchant rule	Landing Page Performance vs Bounce, broken down by row.
Session Engagement vs Cart Abandonment	Merchant rule	Description pending editorial review; the signal is live.

Catalogue quality (1 signals)

Signal	Alert behaviour	What it tracks
D7 Retention %	Merchant rule	Amplitude-distinctive , D7 is the canonical product-stickiness gauge.

Control risk and change (1 signals)

Signal	Alert behaviour	What it tracks
Event Tracking Broken (core event stopped firing)	Merchant rule	Alerts for Event Tracking Broken (core event stopped firing).

Audit (14)

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Audit risks and opportunities

A fix status appears only where the action, inputs, approval, verification and recovery controls are mapped. Candidate remediations are never executable. Open a check for the detail.

Key events not configured (purchase event firing but conversions = 0)

Severity critical · Outcome Grow revenue · Fix status Report only

The property has meaningful traffic but reports zero conversions, which almost never means zero sales; it means the tool cannot see the sales that are happening. Every conversion-based report and any ad spend optimised against this tool’s conversion signal is blind until this is fixed.

Vortex IQ detects and explains this; resolution is manual, with evidence and recommended steps.

Reference: ANALYTICS-TRACK-003

Active Users but Zero Purchase Events

Severity high · Outcome Grow revenue · Fix status Report only

Active users with zero purchase events almost always means purchase tracking is broken rather than nobody buying; every revenue metric downstream reads zero.

Vortex IQ detects and explains this; resolution is manual, with evidence and recommended steps.

Reference: AMP09

Attribution divergence with ecommerce platform > 25% over 30d

Severity high · Outcome Protect revenue · Fix status Report only

Analytics showing conversions while the store records zero orders (or the reverse) means one of the two systems is wrong; every decision made on the divergent numbers is at risk.

Vortex IQ detects and explains this; resolution is manual, with evidence and recommended steps.

Reference: ANALYTICS-ATTR-001

Cart abandonment rate above 75%

Severity high · Outcome Protect revenue · Fix status Report only

Three out of four shoppers who add something to their cart leave without buying it. These are the closest prospects the store has, people who already decided they wanted a specific product, so this is lost revenue that was nearly captured, not cold traffic that never showed interest.

Vortex IQ detects and explains this; resolution is manual, with evidence and recommended steps.

Reference: ANALYTICS-CART-001

Core Ecommerce Event Stopped Firing

Severity high · Outcome Control risk and change · Fix status Report only

A core ecommerce event that stopped firing blinds every downstream report and automation that depends on it, and the gap is invisible until someone looks for the data.

Vortex IQ detects and explains this; resolution is manual, with evidence and recommended steps.

Reference: AMP01

Session conversion rate below 1%

Severity high · Outcome Grow revenue · Fix status Report only

Fewer than 1 in 100 sessions convert. At this rate the store needs a large multiple of today’s traffic just to hold revenue flat, so the most efficient lever right now is fixing conversion, not buying more visitors who will convert at the same low rate.

Vortex IQ detects and explains this; resolution is manual, with evidence and recommended steps.

Reference: ANALYTICS-TRACK-002

Average engagement time below 30 seconds

Severity medium · Outcome Grow revenue · Fix status Report only

Under 30 seconds of engaged time is barely enough to read a headline, let alone consider a product. Visitors this disengaged are unlikely to convert on this visit or return for another, so traffic that looks healthy in a session count is not translating into attention.

Vortex IQ detects and explains this; resolution is manual, with evidence and recommended steps.

Reference: ANALYTICS-ENGAGE-001

Bounce rate above 70% over 30d

Severity medium · Outcome Protect revenue · Fix status Report only

Seven in ten visitors are leaving after one page. Whatever is bringing them, an ad, a search result, a link, is not being matched by what they find when they arrive, and every one of those visits was still a cost (ad spend, content effort, SEO ranking) that produced no second page view.

Vortex IQ detects and explains this; resolution is manual, with evidence and recommended steps.

Reference: ANALYTICS-TRACK-001

D7 Retention Below Baseline

Severity medium · Outcome Protect revenue · Fix status Report only

Weak day-7 retention means acquisition spend is filling a leaky bucket; improving early retention compounds every later cohort.

Vortex IQ detects and explains this; resolution is manual, with evidence and recommended steps.

Reference: AMP04

Event Volume Drop vs Prior Period

Severity medium · Outcome Control risk and change · Fix status Report only

A sharp drop in captured events or sessions usually means a tracking break after a site change, not a real traffic collapse; decisions made on the partial data will be wrong.

Vortex IQ detects and explains this; resolution is manual, with evidence and recommended steps.

Reference: AMP02

Funnel Conversion Drop

Severity medium · Outcome Grow revenue · Fix status Report only

Conversion falling through a specific funnel step points at a concrete, findable obstacle: a form, a price reveal, a payment option, an error.

Vortex IQ detects and explains this; resolution is manual, with evidence and recommended steps.

Reference: AMP03, AMP06

Low Product Stickiness (DAU/MAU)

Severity medium · Outcome Grow revenue · Fix status Report only

Low stickiness (DAU/MAU) means the product or store is a destination people rarely return to; lifecycle marketing has little to work with.

Vortex IQ detects and explains this; resolution is manual, with evidence and recommended steps.

Reference: AMP07

Event Taxonomy Drift

Severity low · Outcome Control risk and change · Fix status Report only

Event naming drift splits the same behaviour across multiple names, silently corrupting every funnel and report built on it.

Vortex IQ detects and explains this; resolution is manual, with evidence and recommended steps.

Reference: AMP08

Missing E-commerce Events in Taxonomy

Severity low · Outcome Grow revenue · Fix status Report only

Missing ecommerce events in the tracking taxonomy mean revenue questions cannot be answered no matter how good the dashboards are.

Vortex IQ detects and explains this; resolution is manual, with evidence and recommended steps.

Reference: AMP05

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Build your own automated fixes

Turn any finding into an automated fix with a Vortex IQ workflow: over 13,000 read and write operations across more than 200 connectors are available as building blocks, with approval, verification and rollback on every change.

Automate

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Automate approved work

Vortex IQ is integrated with 5 read and 0 write operations across eventlists, funnels, retentions, sessionaverages, useractivitys on Amplitude. Combine them with anything from the over 13,000 operations across more than 200 connectors to automate the work in your own words.

Changes follow your configured approval policy: the target, proposed change, affected records, risk, reversibility and verification plan are shown before execution.

Create a workflow

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Ready to build your first Amplitude workflow

Pick a trigger, add the operations above as steps, and every step that changes data pauses for your approval. Monitoring and audits are live now and can start any workflow you build.

Browse the operations you can build with

Resource	Read operations	Write operations
eventlists	1	0
funnels	1	0
retentions	1	0
sessionaverages	1	0
useractivitys	1	0

Signed-in users see the full catalogue in the workflow builder, filtered to the sources they have connected.