41
performance signals
6
automated checks
0
prepared fixes
0
proven workflows
5
API operations
- Overview
- Monitor (41)
- Audit (6)
- Automate
What you can achieve
Capabilities are grouped around merchant outcomes, not API terminology.Run operations
Monitor orders, fulfilment, delivery and settlement.
Protect revenue
Find failures, leaks and risks before they cost sales.
Control risk and change
Keep tracking, access and change under governed control.
Grow revenue
Improve discovery, conversion, campaigns and repeat purchase.
Customer experience
Find storefront, speed, accessibility and journey problems.
From connection to verified outcome
The controlled sequence every capability follows. Nothing changes a connected system without the approval step.1
Connect
Authorise the source. Scopes are shown before access is granted.
2
Monitor
Watch the signals against your own baselines, not universal defaults.
3
Detect
Run checks and gather evidence specific to your store.
4
Recommend
Explain what happened, why it matters and the proposed action.
5
Approve
You review scope, risk and reversibility before anything changes.
6
Execute
Apply through governed connector operations.
7
Verify
Confirm the intended result and keep the receipt.
Monitor performance
41 performance signals. Open an outcome to see its signals and how each one alerts. Read-only operations do not modify the connected system.Run operations (24 signals)
Run operations (24 signals)
| Signal | Alert behaviour | What it tracks |
|---|---|---|
| Active Feature Flags | Watch only | Description pending editorial review; the signal is live. |
| Avg Replay Duration | Watch only | Description pending editorial review; the signal is live. |
| Avg Session Duration | Watch only | Avg Session Duration from PostHog, grouped under Customer Behaviour. Computes when a live PostHog integration is connected; reconciles ecommerce again |
| Avg Time to Convert | Watch only | Description pending editorial review; the signal is live. |
| Biggest Funnel Step Drop-off | Merchant rule | Biggest Funnel Step Drop-off, compared across items. |
| Core Events Firing | Merchant rule | Description pending editorial review; the signal is live. |
| D30 Retention % | Merchant rule | Description pending editorial review; the signal is live. |
| D7 Retention % | Merchant rule | Description pending editorial review; the signal is live. |
| Daily Active Users | Watch only | Description pending editorial review; the signal is live. |
| Event Volume Drop (>25% vs baseline) | Merchant rule | Alerts for Event Volume Drop (>25% vs baseline). |
| Feature Flag Rollout Status | Watch only | PostHog-distinctive , per-flag rollout %. Surfaces flags stuck mid-rollout or fully on when they should be gradual. |
| Goal Completions | Watch only | Goal Completions from PostHog, grouped under Funnel Analysis. Computes when a live PostHog integration is connected; reconciles ecommerce against Post |
| Monthly Active Users | Watch only | Description pending editorial review; the signal is live. |
| New vs Returning Users | Watch only | New vs Returning Users, shown by share. |
| Pageviews per Session | Watch only | Pageviews per Session from PostHog, grouped under Customer Behaviour. Computes when a live PostHog integration is connected; reconciles ecommerce agai |
| Session Replay Coverage % | Merchant rule | Replays captured / sessions observed. Low coverage = sampling too aggressive or capture broken. |
| Session Replays Captured | Watch only | PostHog-distinctive , replay count should track session count; a gap means capture is failing. |
| Stale Feature Flags (>90d, 100% rollout) | Merchant rule | Flags fully rolled out >90d ago , code-cleanup candidates; each is dead conditional logic. |
| Stickiness (DAU/MAU) | Merchant rule | Description pending editorial review; the signal is live. |
| Top 10 Events by Volume | Watch only | Top 10 Events by Volume. |
| Top Pages | Watch only | Top Pages from PostHog, grouped under Customer Behaviour. Computes when a live PostHog integration is connected; reconciles ecommerce against PostHog |
| Top Traffic Sources | Watch only | Top Traffic Sources from PostHog, grouped under Customer Behaviour. Computes when a live PostHog integration is connected; reconciles ecommerce agains |
| Top User Path | Watch only | Top User Path, broken down by row. |
| Total Event Volume | Merchant rule | Description pending editorial review; the signal is live. |
Grow revenue (8 signals)
Grow revenue (8 signals)
| Signal | Alert behaviour | What it tracks |
|---|---|---|
| Funnel Conversion Drop (>5pp in 24h) | Merchant rule | Alerts for Funnel Conversion Drop (>5pp in 24h). |
| New Users | Watch only | New Users from PostHog, grouped under Traffic Acquisition. Computes when a live PostHog integration is connected; reconciles ecommerce against PostHog |
| Primary Funnel Conversion % | Merchant rule | Primary Funnel Conversion %, stage by stage. |
| Real-Time Users | Watch only | Real-Time Users from PostHog, grouped under Traffic Acquisition. Computes when a live PostHog integration is connected; reconciles ecommerce against P |
| Returning Users | Watch only | Returning Users from PostHog, grouped under Traffic Acquisition. Computes when a live PostHog integration is connected; reconciles ecommerce against P |
| Session Conversion Rate | Alert band 2 / 1 | Session Conversion Rate from PostHog, grouped under Funnel Analysis. Computes when a live PostHog integration is connected; reconciles ecommerce again |
| Sessions | Watch only | Sessions from PostHog, grouped under Traffic Acquisition. Computes when a live PostHog integration is connected; reconciles ecommerce against PostHog |
| Users | Watch only | Users from PostHog, grouped under Traffic Acquisition. Computes when a live PostHog integration is connected; reconciles ecommerce against PostHog dat |
Protect revenue (6 signals)
Protect revenue (6 signals)
| Signal | Alert behaviour | What it tracks |
|---|---|---|
| Bounce Rate | Alert band 40 / 60 | Bounce Rate from PostHog, grouped under Customer Behaviour. Computes when a live PostHog integration is connected; reconciles ecommerce against PostHo |
| Cart Abandonment Rate | Alert band 60 / 75 | Cart Abandonment Rate from PostHog, grouped under Funnel Analysis. Computes when a live PostHog integration is connected; reconciles ecommerce against |
| Event Source vs Ecom Revenue Attribution | Merchant rule | Event Source vs Ecom Revenue Attribution, broken down by row. |
| Landing Page Performance vs Bounce | Merchant rule | Landing Page Performance vs Bounce, broken down by row. |
| PostHog Funnel Conversion vs Ecom Conversion | Merchant rule | Description pending editorial review; the signal is live. |
| Session Quality vs Cart Abandonment | Merchant rule | Description pending editorial review; the signal is live. |
Control risk and change (2 signals)
Control risk and change (2 signals)
| Signal | Alert behaviour | What it tracks |
|---|---|---|
| Event Tracking Broken (core event stopped firing) | Merchant rule | Alerts for Event Tracking Broken (core event stopped firing). |
| PostHog Tracking Health Score | Merchant rule | Description pending editorial review; the signal is live. |
Customer experience (1 signals)
Customer experience (1 signals)
| Signal | Alert behaviour | What it tracks |
|---|---|---|
| Replays Containing Rage Clicks | Merchant rule | Replays flagged with rage-click events , direct queue of UX-frustration sessions to review. |
Audit risks and opportunities
A fix status appears only where the action, inputs, approval, verification and recovery controls are mapped. Candidate remediations are never executable. Open a check for the detail.Key events not configured (purchase event firing but conversions = 0)
Key events not configured (purchase event firing but conversions = 0)
Severity critical · Outcome Grow revenue · Fix status Report onlyThe property has meaningful traffic but reports zero conversions, which almost never means zero sales; it means the tool cannot see the sales that are happening. Every conversion-based report and any ad spend optimised against this tool’s conversion signal is blind until this is fixed.Vortex IQ detects and explains this; resolution is manual, with evidence and recommended steps.Reference:
ANALYTICS-TRACK-003Attribution divergence with ecommerce platform > 25% over 30d
Attribution divergence with ecommerce platform > 25% over 30d
Severity high · Outcome Protect revenue · Fix status Report onlyAnalytics showing conversions while the store records zero orders (or the reverse) means one of the two systems is wrong; every decision made on the divergent numbers is at risk.Vortex IQ detects and explains this; resolution is manual, with evidence and recommended steps.Reference:
ANALYTICS-ATTR-001Cart abandonment rate above 75%
Cart abandonment rate above 75%
Severity high · Outcome Protect revenue · Fix status Report onlyThree out of four shoppers who add something to their cart leave without buying it. These are the closest prospects the store has, people who already decided they wanted a specific product, so this is lost revenue that was nearly captured, not cold traffic that never showed interest.Vortex IQ detects and explains this; resolution is manual, with evidence and recommended steps.Reference:
ANALYTICS-CART-001Session conversion rate below 1%
Session conversion rate below 1%
Severity high · Outcome Grow revenue · Fix status Report onlyFewer than 1 in 100 sessions convert. At this rate the store needs a large multiple of today’s traffic just to hold revenue flat, so the most efficient lever right now is fixing conversion, not buying more visitors who will convert at the same low rate.Vortex IQ detects and explains this; resolution is manual, with evidence and recommended steps.Reference:
ANALYTICS-TRACK-002Average engagement time below 30 seconds
Average engagement time below 30 seconds
Severity medium · Outcome Grow revenue · Fix status Report onlyUnder 30 seconds of engaged time is barely enough to read a headline, let alone consider a product. Visitors this disengaged are unlikely to convert on this visit or return for another, so traffic that looks healthy in a session count is not translating into attention.Vortex IQ detects and explains this; resolution is manual, with evidence and recommended steps.Reference:
ANALYTICS-ENGAGE-001Bounce rate above 70% over 30d
Bounce rate above 70% over 30d
Severity medium · Outcome Protect revenue · Fix status Report onlySeven in ten visitors are leaving after one page. Whatever is bringing them, an ad, a search result, a link, is not being matched by what they find when they arrive, and every one of those visits was still a cost (ad spend, content effort, SEO ranking) that produced no second page view.Vortex IQ detects and explains this; resolution is manual, with evidence and recommended steps.Reference:
ANALYTICS-TRACK-001Build your own automated fixes
Turn any finding into an automated fix with a Vortex IQ workflow: over 13,000 read and write operations across more than 200 connectors are available as building blocks, with approval, verification and rollback on every change.Automate approved work
Vortex IQ is integrated with 5 read and 0 write operations across projectevents, projectfeatureflags, projectinsights, projectpersons, projectsessionrecordings on PostHog. Combine them with anything from the over 13,000 operations across more than 200 connectors to automate the work in your own words.Changes follow your configured approval policy: the target, proposed change, affected records, risk, reversibility and verification plan are shown before execution.Create a workflowReady to build your first PostHog workflow
Pick a trigger, add the operations above as steps, and every step that changes data pauses for your approval. Monitoring and audits are live now and can start any workflow you build.Browse the operations you can build with
Browse the operations you can build with
| Resource | Read operations | Write operations |
|---|---|---|
| projectevents | 1 | 0 |
| projectfeatureflags | 1 | 0 |
| projectinsights | 1 | 0 |
| projectpersons | 1 | 0 |
| projectsessionrecordings | 1 | 0 |