Google Analytics on Vortex IQ

Monitor traffic, conversion and tracking integrity from Google Analytics, and catch instrumentation breaks before decisions are made on bad data.

Monitor traffic, conversion and tracking integrity from Google Analytics, and catch instrumentation breaks before decisions are made on bad data.

Connect or manage this source · How connecting works · Create a workflow

80

performance signals

14

automated checks

0

prepared fixes

0

proven workflows

66

API operations

Overview

What you can achieve

Capabilities are grouped around merchant outcomes, not API terminology.

Grow revenue

Improve discovery, conversion, campaigns and repeat purchase.

Run operations

Monitor orders, fulfilment, delivery and settlement.

Customer experience

Find storefront, speed, accessibility and journey problems.

Catalogue quality

Identify missing, inconsistent or outdated product data.

Protect revenue

Find failures, leaks and risks before they cost sales.

From connection to verified outcome

The controlled sequence every capability follows. Nothing changes a connected system without the approval step.

1. Connect

   Authorise the source. Scopes are shown before access is granted.

2. Monitor

   Watch the signals against your own baselines, not universal defaults.

3. Detect

   Run checks and gather evidence specific to your store.

4. Recommend

   Explain what happened, why it matters and the proposed action.

5. Approve

   You review scope, risk and reversibility before anything changes.

6. Execute

   Apply through governed connector operations.

7. Verify

   Confirm the intended result and keep the receipt.

No changes are made without the configured approval policy. Read-only operations do not modify the connected system; schedules, access scopes, API usage and data handling remain governed by Vortex IQ controls.

Monitor (80)

Monitor performance

80 performance signals. Open an outcome to see its signals and how each one alerts. Read-only operations do not modify the connected system.

Grow revenue (37 signals)

Signal	Alert behaviour	What it tracks
AI Conversion Rate	Merchant rule	Description pending editorial review; the signal is live.
AI Engagement	Alert band 30 / 10	Description pending editorial review; the signal is live.
AI Revenue	Alert band 1 / 0	Description pending editorial review; the signal is live.
AI vs Search Traffic	Merchant rule	AI vs Search Traffic, compared across items.
Add-to-Cart Rate	Merchant rule	Description pending editorial review; the signal is live.
Average Order Value	Merchant rule	Description pending editorial review; the signal is live.
Avg Engagement Time per Session	Merchant rule	Description pending editorial review; the signal is live.
Campaign Performance	Watch only	Campaign Performance, compared across items.
Checkout Completion Rate	Merchant rule	Description pending editorial review; the signal is live.
Conversion Rate (Session)	Merchant rule	Description pending editorial review; the signal is live.
Conversion Rate (User)	Merchant rule	Description pending editorial review; the signal is live.
Conversion Rate by Device	Watch only	Conversion Rate by Device.
Conversion by Landing Page	Watch only	Conversion by Landing Page.
Conversion by Source	Watch only	Conversion by Source.
Conversion: New vs Returning	Watch only	Conversion: New vs Returning, compared across items.
Engagement Rate	Merchant rule	Description pending editorial review; the signal is live.
Organic Search Traffic Share	Merchant rule	Description pending editorial review; the signal is live.
Organic vs Paid Traffic	Watch only	Organic vs Paid Traffic, shown by share.
Product Brand Revenue	Watch only	Product Brand Revenue, compared across items.
Product Conversion Rate	Watch only	Product Conversion Rate, compared across items.
Purchases Trend	Watch only	Description pending editorial review; the signal is live.
Referral Traffic	Watch only	Referral Traffic, compared across items.
Returning Customer Revenue	Watch only	Description pending editorial review; the signal is live.
Revenue Trend	Watch only	GA-attributed revenue trend over time.
Revenue by Category	Watch only	Revenue by Category.
Revenue by Channel	Watch only	Revenue by Channel.
Revenue by Country	Watch only	Revenue by Country.
Revenue by Device	Watch only	Revenue by Device.
Revenue per Session	Watch only	Description pending editorial review; the signal is live.
Revenue per User	Watch only	Description pending editorial review; the signal is live.
Sessions by Channel	Watch only	Sessions by Channel.
Social Traffic	Watch only	Social Traffic, compared across items.
Source / Medium	Watch only	Source / Medium, compared across items.
Top Landing Pages	Watch only	Top Landing Pages, compared across items.
Traffic Trend	Watch only	Description pending editorial review; the signal is live.
Unattributed Revenue Share	Merchant rule	Description pending editorial review; the signal is live.
Users by Channel	Watch only	Users by Channel.

Run operations (26 signals)

Signal	Alert behaviour	What it tracks
AI Traffic Overview	Merchant rule	Description pending editorial review; the signal is live.
AI Traffic Trend	Merchant rule	Description pending editorial review; the signal is live.
AOV by Device	Watch only	AOV by Device.
Active Users by Country	Watch only	Active Users by Country.
Active Users by Device	Watch only	Active Users by Device.
Active Users by Source	Watch only	Active Users by Source.
Average Session Duration	Merchant rule	Description pending editorial review; the signal is live.
Funnel Drop-off	Watch only	Funnel Drop-off, compared across items.
Funnel Trend	Watch only	Description pending editorial review; the signal is live.
Funnel by Channel	Watch only	Funnel by Channel.
Funnel by Device	Watch only	Funnel by Device.
New vs Returning Users	Watch only	New vs Returning Users, shown by share.
Page Views	Watch only	Description pending editorial review; the signal is live.
Pages per Session	Merchant rule	Description pending editorial review; the signal is live.
Purchase Funnel	Watch only	Purchase Funnel, compared across items.
Purchases by Days Since Last Session	Watch only	Purchases by Days Since Last Session.
Real-Time Active Users	Watch only	Description pending editorial review; the signal is live.
Real-Time Add to Cart	Watch only	Description pending editorial review; the signal is live.
Real-Time Events Stream	Watch only	Real-Time Events Stream, compared across items.
Real-Time Page Views	Watch only	Description pending editorial review; the signal is live.
Real-Time Purchases	Watch only	Description pending editorial review; the signal is live.
Sessions by Browser	Watch only	Sessions by Browser.
Sessions by Device	Watch only	Sessions by Device.
Users by City	Watch only	Users by City.
Users by Country	Watch only	Users by Country.
Users by Language	Watch only	Users by Language.

Catalogue quality (7 signals)

Signal	Alert behaviour	What it tracks
Key Events Configuration Health	Merchant rule	Description pending editorial review; the signal is live.
Missing Required E-commerce Events	Merchant rule	Description pending editorial review; the signal is live.
Product Cart Additions	Watch only	Product Cart Additions, compared across items.
Product Views vs Purchases	Watch only	Product Views vs Purchases, compared across items.
Purchase Event Not Seen	Merchant rule	Description pending editorial review; the signal is live.
Top Products	Watch only	Top Products, compared across items.
Unattributed Traffic Share	Merchant rule	Description pending editorial review; the signal is live.

Customer experience (6 signals)

Signal	Alert behaviour	What it tracks
Category Performance	Watch only	Category Performance, compared across items.
New Users Trend	Watch only	Description pending editorial review; the signal is live.
Real-Time Checkouts	Watch only	Description pending editorial review; the signal is live.
Top Events	Watch only	Top Events, compared across items.
Top Pages	Watch only	Top Pages, compared across items.
Total Users	Merchant rule	Description pending editorial review; the signal is live.

Protect revenue (4 signals)

Signal	Alert behaviour	What it tracks
Bounce Rate	Merchant rule	Description pending editorial review; the signal is live.
Cart Abandonment Rate	Merchant rule	Description pending editorial review; the signal is live.
Desktop vs Mobile Bounce Rate Gap	Merchant rule	Description pending editorial review; the signal is live.
High-Bounce Landing Pages (500+ sessions, 60%+ bounce)	Merchant rule	Description pending editorial review; the signal is live.

Audit (14)

Audit risks and opportunities

A fix status appears only where the action, inputs, approval, verification and recovery controls are mapped. Candidate remediations are never executable. Open a check for the detail.

Attribution divergence with ecommerce platform > 25% over 30d

Severity high · Outcome Protect revenue · Fix status Report only

Analytics showing conversions while the store records zero orders (or the reverse) means one of the two systems is wrong; every decision made on the divergent numbers is at risk.

Vortex IQ detects and explains this; resolution is manual, with evidence and recommended steps.

Reference: ANALYTICS-ATTR-001

Cart abandonment rate above 75%

Severity high · Outcome Protect revenue · Fix status Report only

Three out of four shoppers who add something to their cart leave without buying it. These are the closest prospects the store has, people who already decided they wanted a specific product, so this is lost revenue that was nearly captured, not cold traffic that never showed interest.

Vortex IQ detects and explains this; resolution is manual, with evidence and recommended steps.

Reference: ANALYTICS-CART-001

Conversion Key Events Not Configured

Severity high · Outcome Grow revenue · Fix status Report only

The store has real traffic and real users (this check only fires when both are already confirmed present), so this is a tracking gap, not a lack of shoppers. Every revenue-based finding in this dashboard for this property, and any ad channel bidding on GA4 conversion signals, is reading the same pur

Vortex IQ detects and explains this; resolution is manual, with evidence and recommended steps.

Reference: GA09

Session conversion rate below 1%

Severity high · Outcome Grow revenue · Fix status Report only

Fewer than 1 in 100 sessions convert. At this rate the store needs a large multiple of today’s traffic just to hold revenue flat, so the most efficient lever right now is fixing conversion, not buying more visitors who will convert at the same low rate.

Vortex IQ detects and explains this; resolution is manual, with evidence and recommended steps.

Reference: ANALYTICS-TRACK-002

Average engagement time below 30 seconds

Severity medium · Outcome Grow revenue · Fix status Report only

Under 30 seconds of engaged time is barely enough to read a headline, let alone consider a product. Visitors this disengaged are unlikely to convert on this visit or return for another, so traffic that looks healthy in a session count is not translating into attention.

Vortex IQ detects and explains this; resolution is manual, with evidence and recommended steps.

Reference: ANALYTICS-ENGAGE-001

Bounce rate above 70% over 30d

Severity medium · Outcome Protect revenue · Fix status Report only

Seven in ten visitors are leaving after one page. Whatever is bringing them, an ad, a search result, a link, is not being matched by what they find when they arrive, and every one of those visits was still a cost (ad spend, content effort, SEO ranking) that produced no second page view.

Vortex IQ detects and explains this; resolution is manual, with evidence and recommended steps.

Reference: ANALYTICS-TRACK-001

Desktop vs Mobile Performance Gap

Severity medium · Outcome Customer experience · Fix status Report only

For most stores mobile carries the larger share of sessions, so a device gap this size is not a rounding error, it means the device most shoppers actually use performs worse, and the loss compounds across the largest slice of traffic rather than a minority of it.

Vortex IQ detects and explains this; resolution is manual, with evidence and recommended steps.

Reference: GA02

High Bounce Rate Landing Pages

Severity medium · Outcome Protect revenue · Fix status Report only

These pages already earn meaningful traffic, so the store paid for or earned the click, but more than 6 in 10 visitors leave without looking at a second page. That is spend or organic ranking effort converting into almost nothing, and it is concentrated on named pages rather than spread evenly acros

Vortex IQ detects and explains this; resolution is manual, with evidence and recommended steps.

Reference: GA01

Low Add-to-Cart Rate

Severity medium · Outcome Grow revenue · Fix status Report only

Add-to-cart is the first real purchase intent signal after a visitor lands, and it moves weeks before a revenue drop would show up anywhere else. A low rate here means people are seeing products without deciding to buy, which points at the product page or the traffic quality, not at checkout.

Vortex IQ detects and explains this; resolution is manual, with evidence and recommended steps.

Reference: GA05

Organic Search Dependency

Severity medium · Outcome Grow revenue · Fix status Report only

Organic search is normally the highest-margin channel because it carries no per-click cost, so a share this low means the store is leaning almost entirely on paid or referral traffic instead. That works until a cost-per-click increase or an ad account issue hits, at which point there is no free-traf

Vortex IQ detects and explains this; resolution is manual, with evidence and recommended steps.

Reference: GA06

Session Duration Anomaly

Severity medium · Outcome Grow revenue · Fix status Report only

Sessions this short are rarely a real visitor browsing; they usually mean bot or scraper traffic inflating the session count, a tag that fires but under-reports engaged time, or visitors landing on a page that does not match what brought them there. Whichever it is, it distorts every other GA4 metri

Vortex IQ detects and explains this; resolution is manual, with evidence and recommended steps.

Reference: GA08

Unattributed Revenue

Severity medium · Outcome Protect revenue · Fix status Report only

This is real revenue GA4 cannot tie to a source, so every other channel’s reported return is being calculated against an incomplete revenue base. That understates true ROI and risks a decision to cut a channel that is actually performing, based on numbers that were never seeing its full contribution

Vortex IQ detects and explains this; resolution is manual, with evidence and recommended steps.

Reference: GA07

Missing E-commerce Events

Severity low · Outcome Grow revenue · Fix status Report only

These are the events GA4 and Google Ads use to know a sale happened at all. When they are missing, especially purchase, GA4 cannot see revenue that is genuinely occurring, which understates ROAS for every ad channel reading GA4 conversion data and starves automated bid strategies of the signal the

Vortex IQ detects and explains this; resolution is manual, with evidence and recommended steps.

Reference: GA04

Unattributed Traffic

Severity low · Outcome Grow revenue · Fix status Report only

A session GA4 cannot tie to a channel is a session that cannot inform which marketing spend is working. As this share grows, every other channel’s reported ROI is being measured against a shrinking, skewed slice of true traffic, so budget decisions (which channel to fund, which to cut) are made on i

Vortex IQ detects and explains this; resolution is manual, with evidence and recommended steps.

Reference: GA03

Build your own automated fixes

Turn any finding into an automated fix with a Vortex IQ workflow: over 13,000 read and write operations across more than 200 connectors are available as building blocks, with approval, verification and rollback on every change.

Automate

Automate approved work

Vortex IQ is integrated with 29 read and 37 write operations across properties, accounts, properties.conversionevents, properties.customdimensions, properties.custommetrics, properties.datastreams.measurementprotocolsecrets on Google Analytics. Combine them with anything from the over 13,000 operations across more than 200 connectors to automate the work in your own words.

Changes follow your configured approval policy: the target, proposed change, affected records, risk, reversibility and verification plan are shown before execution.

Create a workflow

Ready to build your first Google Analytics workflow

Pick a trigger, add the operations above as steps, and every step that changes data pauses for your approval. Monitoring and audits are live now and can start any workflow you build.

Browse the operations you can build with

Resource	Read operations	Write operations
properties	9	7
accounts	3	5
properties.conversionevents	2	3
properties.customdimensions	2	3
properties.custommetrics	2	3
properties.datastreams.measurementprotocolsecrets	2	3
properties.datastreams	2	3
properties.keyevents	2	3

Signed-in users see the full catalogue in the workflow builder, filtered to the sources they have connected.