Microsoft Clarity on Vortex IQ

Monitor traffic, conversion and tracking integrity from Microsoft Clarity, and catch instrumentation breaks before decisions are made on bad data.

Monitor traffic, conversion and tracking integrity from Microsoft Clarity, and catch instrumentation breaks before decisions are made on bad data.

Connect or manage this source · How connecting works · Create a workflow

25

performance signals

11

automated checks

0

prepared fixes

0

proven workflows

1

API operations

Overview

What you can achieve

Capabilities are grouped around merchant outcomes, not API terminology.

Catalogue quality

Identify missing, inconsistent or outdated product data.

Grow revenue

Improve discovery, conversion, campaigns and repeat purchase.

Customer experience

Find storefront, speed, accessibility and journey problems.

Run operations

Monitor orders, fulfilment, delivery and settlement.

Protect revenue

Find failures, leaks and risks before they cost sales.

Control risk and change

Keep tracking, access and change under governed control.

From connection to verified outcome

The controlled sequence every capability follows. Nothing changes a connected system without the approval step.

1. Connect

   Authorise the source. Scopes are shown before access is granted.

2. Monitor

   Watch the signals against your own baselines, not universal defaults.

3. Detect

   Run checks and gather evidence specific to your store.

4. Recommend

   Explain what happened, why it matters and the proposed action.

5. Approve

   You review scope, risk and reversibility before anything changes.

6. Execute

   Apply through governed connector operations.

7. Verify

   Confirm the intended result and keep the receipt.

No changes are made without the configured approval policy. Read-only operations do not modify the connected system; schedules, access scopes, API usage and data handling remain governed by Vortex IQ controls.

Monitor (25)

Monitor performance

25 performance signals. Open an outcome to see its signals and how each one alerts. Read-only operations do not modify the connected system.

Grow revenue (8 signals)

Signal	Alert behaviour	What it tracks
Avg Page Engagement Time	Watch only	Description pending editorial review; the signal is live.
Avg Session Duration	Watch only	Description pending editorial review; the signal is live.
Bot Traffic %	Merchant rule	Clarity flags suspected bot sessions - high share inflates every other metric.
Checkout-Path Frustration Signals	Merchant rule	Dead clicks / rage clicks on checkout-path pages - direct conversion blockers.
JavaScript Errors Detected	Merchant rule	Clarity surfaces JS errors observed during sessions - checkout-page errors are revenue blockers.
Pages per Session	Watch only	Description pending editorial review; the signal is live.
Sessions by Country	Watch only	Sessions by Country.
Sessions by Device	Watch only	Sessions by Device.

Run operations (8 signals)

Signal	Alert behaviour	What it tracks
Dead Click Hotspots (by page)	Watch only	Dead Click Hotspots (by page), broken down by row.
Dead Click Rate %	Merchant rule	Clarity-distinctive - % of sessions with a dead click. Rising = something looks clickable but isn’t.
Excessive Scrolling Rate %	Merchant rule	Sessions with frantic scrolling - visitor can’t find what they came for.
Quick-Back Rate %	Merchant rule	Clarity-distinctive - visitors who land then immediately go back. High = landing-page / intent mismatch.
Rage Click Rate %	Merchant rule	Description pending editorial review; the signal is live.
Sessions Captured	Merchant rule	Description pending editorial review; the signal is live.
Top Pages by Sessions	Watch only	Top Pages by Sessions.
Worst Scroll-Depth Pages	Watch only	Pages where visitors scroll least - content / layout reorder candidates.

Protect revenue (4 signals)

Signal	Alert behaviour	What it tracks
Clarity Session Outcome vs Ecom Conversion	Merchant rule	Description pending editorial review; the signal is live.
Frustration Signals vs Cart Abandonment	Merchant rule	Description pending editorial review; the signal is live.
Landing Page Performance vs Quick-Back	Merchant rule	Landing Page Performance vs Quick-Back, broken down by row.
Session Source vs Ecom Revenue Attribution	Merchant rule	Session Source vs Ecom Revenue Attribution, broken down by row.

Customer experience (3 signals)

Signal	Alert behaviour	What it tracks
Checkout-Path Frustration Spike	Merchant rule	Alerts for Checkout-Path Frustration Spike.
Clarity UX Health Score	Merchant rule	Description pending editorial review; the signal is live.
Frustration Signal Spike	Merchant rule	Alerts for Frustration Signal Spike.

Catalogue quality (1 signals)

Signal	Alert behaviour	What it tracks
Avg Scroll Depth %	Merchant rule	Clarity-distinctive - average page scroll reach. Low = key content below the fold is missed.

Control risk and change (1 signals)

Signal	Alert behaviour	What it tracks
Tracking Gap (session count collapsed)	Merchant rule	Alerts for Tracking Gap (session count collapsed).

Audit (11)

Audit risks and opportunities

A fix status appears only where the action, inputs, approval, verification and recovery controls are mapped. Candidate remediations are never executable. Open a check for the detail.

Key events not configured (purchase event firing but conversions = 0)

Severity critical · Outcome Grow revenue · Fix status Report only

The property has meaningful traffic but reports zero conversions, which almost never means zero sales; it means the tool cannot see the sales that are happening. Every conversion-based report and any ad spend optimised against this tool’s conversion signal is blind until this is fixed.

Vortex IQ detects and explains this; resolution is manual, with evidence and recommended steps.

Reference: ANALYTICS-TRACK-003

API Credentials Invalid

Severity high · Outcome Control risk and change · Fix status Report only

With invalid credentials the tool has stopped collecting entirely; every metric that depends on it is silently stale.

Vortex IQ detects and explains this; resolution is manual, with evidence and recommended steps.

Reference: CLR05

Attribution divergence with ecommerce platform > 25% over 30d

Severity high · Outcome Protect revenue · Fix status Report only

Analytics showing conversions while the store records zero orders (or the reverse) means one of the two systems is wrong; every decision made on the divergent numbers is at risk.

Vortex IQ detects and explains this; resolution is manual, with evidence and recommended steps.

Reference: ANALYTICS-ATTR-001

Cart abandonment rate above 75%

Severity high · Outcome Protect revenue · Fix status Report only

Three out of four shoppers who add something to their cart leave without buying it. These are the closest prospects the store has, people who already decided they wanted a specific product, so this is lost revenue that was nearly captured, not cold traffic that never showed interest.

Vortex IQ detects and explains this; resolution is manual, with evidence and recommended steps.

Reference: ANALYTICS-CART-001

Checkout-Path Frustration

Severity high · Outcome Grow revenue · Fix status Report only

Frustration signals on the checkout path are as close to watching lost sales happen as analytics gets; each cluster is a prioritised fix.

Vortex IQ detects and explains this; resolution is manual, with evidence and recommended steps.

Reference: CLR04

Session Capture Collapsed

Severity high · Outcome Control risk and change · Fix status Report only

A sharp drop in captured events or sessions usually means a tracking break after a site change, not a real traffic collapse; decisions made on the partial data will be wrong.

Vortex IQ detects and explains this; resolution is manual, with evidence and recommended steps.

Reference: CLR01

Session conversion rate below 1%

Severity high · Outcome Grow revenue · Fix status Report only

Fewer than 1 in 100 sessions convert. At this rate the store needs a large multiple of today’s traffic just to hold revenue flat, so the most efficient lever right now is fixing conversion, not buying more visitors who will convert at the same low rate.

Vortex IQ detects and explains this; resolution is manual, with evidence and recommended steps.

Reference: ANALYTICS-TRACK-002

Average engagement time below 30 seconds

Severity medium · Outcome Grow revenue · Fix status Report only

Under 30 seconds of engaged time is barely enough to read a headline, let alone consider a product. Visitors this disengaged are unlikely to convert on this visit or return for another, so traffic that looks healthy in a session count is not translating into attention.

Vortex IQ detects and explains this; resolution is manual, with evidence and recommended steps.

Reference: ANALYTICS-ENGAGE-001

Bounce rate above 70% over 30d

Severity medium · Outcome Protect revenue · Fix status Report only

Seven in ten visitors are leaving after one page. Whatever is bringing them, an ad, a search result, a link, is not being matched by what they find when they arrive, and every one of those visits was still a cost (ad spend, content effort, SEO ranking) that produced no second page view.

Vortex IQ detects and explains this; resolution is manual, with evidence and recommended steps.

Reference: ANALYTICS-TRACK-001

Dead-Click Concentration

Severity medium · Outcome Grow revenue · Fix status Report only

Dead clicks concentrated on specific elements mean shoppers believe something is clickable and it is not; each cluster is a small usability fix with real conversion upside.

Vortex IQ detects and explains this; resolution is manual, with evidence and recommended steps.

Reference: CLR02

Quick-Back Spike

Severity medium · Outcome Customer experience · Fix status Report only

Visitors bouncing straight back after arriving signals a broken or misleading landing experience for that traffic source.

Vortex IQ detects and explains this; resolution is manual, with evidence and recommended steps.

Reference: CLR03

Build your own automated fixes

Turn any finding into an automated fix with a Vortex IQ workflow: over 13,000 read and write operations across more than 200 connectors are available as building blocks, with approval, verification and rollback on every change.

Automate

Automate approved work

Vortex IQ is integrated with 1 read and 0 write operations across projectliveinsights on Microsoft Clarity. Combine them with anything from the over 13,000 operations across more than 200 connectors to automate the work in your own words.

Changes follow your configured approval policy: the target, proposed change, affected records, risk, reversibility and verification plan are shown before execution.

Create a workflow

Ready to build your first Microsoft Clarity workflow

Pick a trigger, add the operations above as steps, and every step that changes data pauses for your approval. Monitoring and audits are live now and can start any workflow you build.

Browse the operations you can build with

Resource	Read operations	Write operations
projectliveinsights	1	0

Signed-in users see the full catalogue in the workflow builder, filtered to the sources they have connected.