At a glance
Fruugo Merchant Health Score is a composite 0-100 index of your account standing, blending on-time shipping, cancellation, feed ingestion, VAT compliance, and review signals into one number. Because Fruugo can throttle distribution or suspend selling across its country marketplaces when performance slips, this single score is the earliest warning that your standing across the platform is at risk. Sitting in the Executive Command Centre, it is the headline owners, finance, and operations watch, with a configurable floor at 70 below which account standing is in jeopardy.
Calculation
The card blends several account-health inputs, on-time shipping, cancellation rate, feed ingestion success, VAT compliance, and review performance, into a single weighted 0-100 score, evaluated in real time over a recent 7-day basis so a single bad day does not whipsaw the result. Each input contributes proportionally, so the score moves toward whichever signal is weakest at the time.Worked example
A representative reading of Fruugo Merchant Health Score for a typical merchant on Fruugo. Suppose the gauge sits at 82 for weeks, then slides to 66 over a few days, tripping the configurable 70 floor on 12 Mar 26 (illustrative figures). Vortex Mind investigates and finds two inputs moved together: a courier delay pushed on-time shipping down and a feed import partly failed, leaving some listings stale. Ask Viq “which inputs pulled my health score below 70 and by how much” returns the contribution of each component in plain English, so operations can fix the shipping lag and re-run the feed before Fruugo throttles distribution and the score recovers back into the safe band.Sibling cards merchants should reference together
Reconciling against Fruugo Merchant Portal
Where to look in Fruugo’s own dashboard: Open the Fruugo Merchant Portal and review the account performance or seller health area, where Fruugo reports its own view of shipping, cancellation, and compliance metrics. This is the authoritative source for the inputs, even though Fruugo does not necessarily publish a single blended score identical to this one. Why the Vortex IQ value may legitimately differ:
Cross-connector reconciliation: Because this card is a composite, reconcile it against its inputs:
fru_on_time_ship_rate, fru_cancellation_rate, and fru_feed_ingestion_health, then let Vortex Mind attribute the move to whichever signal shifted.
Known limitations / merchant FAQs
Q: How often does this number update? It updates in real time as its inputs change, smoothed over a recent 7-day basis so a single off day does not swing it. Inputs tied to listings and feeds only move when Fruugo’s twice-daily import re-evaluates your catalogue. Q: Why does the Fruugo Merchant Portal show different performance figures? The portal typically reports each performance metric separately rather than as one blended index, and it may use a different lookback for some metrics. Compare the individual inputs rather than expecting an identical headline score. Q: How does this relate to Revenue at Risk and the input cards? This card is the composite health view, whilefru_revenue_at_risk puts a money figure on the same kinds of problems, and the input cards such as fru_on_time_ship_rate show each driver in isolation. They tend to move together when standing slips.
Q: Can I customise the alert threshold?
Yes. The default fires below 70, the band where Fruugo standing is commonly at risk, but the threshold is configurable. Cautious merchants raise it to alert earlier, giving operations more runway to fix an input before the score reaches a level Fruugo acts on.