At a glance
Feed Ingestion / VAT-Gap / Cancel Threshold is a composite account-health alert surface that watches the three fastest routes to Fruugo account suspension at once. It fires the moment feed ingestion drops below 95%, any VAT metadata gap appears, or your cancellation rate climbs past 3%. Because Fruugo distributes a single feed across 40+ country marketplaces, any one of these faults can cascade across every locale before you notice it in the Merchant Portal. This card is your single live trip-wire for “is my Fruugo account about to be throttled”.
Calculation
The card evaluates three independent conditions on every refresh and lists each that is currently in breach. Feed ingestion is the share of the most recent twice-daily import lines that Fruugo accepted; VAT gaps are listings lacking the per-country VAT registration, OSS threshold flags, or HS commodity codes Fruugo requires before distribution; cancellation rate is cancelled orders over total orders in the rolling window. A row appears whenever any one condition crosses its configurable default of feed below 95%, VAT gaps above 0, or cancellation above 3%.Worked example
A representative reading of Feed Ingestion / VAT-Gap / Cancel Threshold for a typical merchant on Fruugo. On 12 Mar 26 the card shows two live rows (illustrative): feed ingestion at 91% after a Feedonomics schema change dropped a batch of lines, and 7 SKUs flagged with missing HS commodity codes for the German and French locales. Cancellation rate sits at 2.1%, below threshold, so it is not listed. The owner sees the account drifting toward a throttle before any Portal warning lands. Vortex Mind investigates which feed transform broke and which VAT fields are blank, and Ask Viq answers “which SKUs are missing VAT metadata for Germany” in plain English so the merchant can patch the BigCommerce source and re-push.Sibling cards merchants should reference together
Reconciling against Fruugo Merchant Portal
Where to look in Fruugo’s own dashboard: Open the Fruugo Merchant Portal and cross-check three areas: the feed import history for the latest twice-daily ingestion result, the listing status view filtered to VAT or compliance rejections, and the orders view filtered to cancellations. Vortex IQ stitches these three Portal signals into one live surface so you do not have to poll each separately. Why the Vortex IQ value may legitimately differ:
Cross-connector reconciliation: Pair this card with
fru_feed_ingestion_health, fru_vat_compliance_gaps, and fru_cancellation_rate for the underlying detail, and let Vortex Mind trace which trigger fired first and why.
Known limitations / merchant FAQs
Q: How often does this card update? It is a real-time surface. The feed condition refreshes on each twice-daily ingestion result, while VAT-gap and cancellation conditions re-evaluate continuously as listings and orders change. Q: Why might the Fruugo Merchant Portal show a different picture? The Portal reports each signal in a separate area on its own cadence. Vortex IQ merges all three into one view and reflects the newest import, so it can flag a breach minutes before the Portal publishes a matching warning. Q: How does this relate to the sibling cards? This card is the composite trip-wire; the siblings are the detail.fru_feed_ingestion_health, fru_vat_compliance_gaps, and fru_cancellation_rate each isolate one of the three triggers so you can drill into the specific cause.
Q: Can I customise the alert threshold?
Yes. The default is feed below 95%, VAT gaps above 0, or cancellation above 3%, but each of the three conditions can be tuned independently to match your risk tolerance and Fruugo agreement.