Recent Campaigns Detail, Klaviyo

Recent Campaigns Detail, broken down by row. One row per recent campaign with sends, open and click rate, conversions and revenue. How to read it, why it matters, and how to act on it.

Metrics type: Supporting Metrics • Category: Email Marketing

Every recent broadcast on one screen, one row each. The fastest way to spot which send carried the period and which one quietly underperformed.

At a glance

Recent Campaigns Detail is a table with one row per recent campaign, showing send date, recipients, open rate, click rate, conversions and revenue side by side. It is the per-send breakdown behind the aggregate trend cards: where Campaign Revenue Trend shows the spikes, this shows what each spike was made of. Use it to compare like-for-like sends, to catch a send that opened well but failed to convert, and to spot the tentpole that carried the window. Rates are computed on Klaviyo’s standard bases, and revenue follows the default 5-day click attribution and is gross of refunds. Recency means the most recent campaigns may still be accruing revenue inside their attribution window.

What it counts	One row per recent campaign: send date, recipients, open rate, click rate, conversions, and attributed revenue. Broken down by row.
API endpoint + statistics field	POST /api/campaign-values-reports per campaign, reading recipients, delivered, opens_unique, clicks_unique, conversions and revenue.
Attribution model	Revenue and conversions use Klaviyo default 5-day click plus 1-day view on the Placed Order event. The newest rows may still be filling in.
Email vs SMS aggregation	Rows can include both email and SMS campaigns. The channel is usually shown per row so you can tell them apart.
Refunds / cancellations	NOT deducted. Each row’s revenue is gross; a later refund does not reduce it.
Chart type	Table (one row per campaign).
Time window	The most recent campaigns within the selected period, newest first.
Alert trigger	A row whose open or click rate falls well below the account norm, or a high-reach send with disproportionately low conversions.
Roles	owner, marketing

Calculation

Calculated automatically from your Klaviyo data. See the At a glance summary above for what the metric tracks and the worked example below for a typical reading.

Worked example

An illustrative outdoor gear brand on BigCommerce using Klaviyo. The table below shows recent campaigns within the 30-day window 14 Mar 26 to 12 Apr 26. Figures are illustrative.

Campaign	Send date	Recipients	Open rate	Click rate	Conversions	Revenue
Spring kit drop	16 Mar 26	52,000	41%	3.1%	210	£12,400
Trail offer	23 Mar 26	50,000	38%	2.4%	150	£7,900
Weather alert resend	30 Mar 26	33,000	44%	1.1%	60	£2,100
Easter clearance	5 Apr 26	54,000	39%	3.4%	290	£18,600
Last-chance clearance	9 Apr 26	48,000	36%	1.9%	110	£5,200

What’s interesting:

1. Easter clearance carried the window. At £18,600 from a 3.4 percent click rate, it out-earned every other send. Concentrated, well-timed offers compound; this is the row to learn from.
2. The weather alert resend is the warning sign. A strong 44 percent open rate but a weak 1.1 percent click rate and only 60 conversions means people opened out of curiosity but the content did not pull them through. Good subject, weak body or offer.
3. Click rate predicts revenue better than open rate here. Easter clearance and Spring kit drop, the two highest click rates, are the two highest earners. Open rate is noisy because of inbox pre-fetching; click rate is the more honest column.
4. The newest row may still be growing. Last-chance clearance sent 9 Apr is inside its 5-day click window at the 12 Apr period end, so its £5,200 and 110 conversions will likely rise once the window closes.
5. Compare like for like. Trail offer and Last-chance clearance had similar reach but different revenue. Differences this size at equal reach point to offer and creative, which is where to focus the next test. Feed the winners into A/B Test Winners.

Sibling cards merchants should reference together

Read these alongside Recent Campaigns Detail to rank, normalise and time your campaigns.

Card	Why pair it with Recent Campaigns Detail
Campaign Status	Shows which campaigns are draft, scheduled, sending or sent, the lifecycle context for these rows.
Top Campaigns by Revenue	Ranks these rows by revenue so the standouts surface immediately.
Send Cadence	Explains the spacing of these sends and flags over- or under-sending.
A/B Test Winners	Turns the row-level lessons into a structured testing programme.
Revenue per Send	Normalises each row by audience size for fair comparison.

Reconciling against Klaviyo

Where to look in Klaviyo:

Open Analytics → Campaigns for the list of recent sends, each with recipients, open rate, click rate, placed-order conversions and revenue. Clicking any campaign opens its Performance view, which carries the same per-row figures this card surfaces.

Why our number may legitimately differ:

Reason	Direction of divergence
Time zone. Klaviyo dates sends in the account time zone; Vortex IQ defaults to UTC. A late send can show a different send date.	Send date can shift by one day at the boundary
Page caps. The campaign list paginates at 50 per call. Very high-cadence accounts may not see every recent campaign in one page.	Oldest rows in a busy window may be dropped
Attribution-window changes. Changing the window mid-period re-attributes per-row revenue and conversions.	Small drift on changed-window accounts
Recency. The newest rows are still inside their 5-day click window, so their revenue and conversions are not final.	Newest rows understated until the window closes
Rate basis. Open and click rates use Klaviyo’s standard denominators; comparing to a custom report on a different basis will diverge.	Small, basis-dependent
Refunds gross. Each row’s revenue is gross of refunds, matching Klaviyo.	None

Known limitations / merchant FAQs

Why is my newest campaign’s revenue lower than I expected? It is probably still inside its 5-day click window. Revenue and conversions keep accruing for up to 5 days after send, so the freshest row will rise once the window closes.

A campaign has a high open rate but low revenue. What does that mean? People opened but did not click through or convert. The subject line worked; the body, offer or call to action did not. Look at the click rate column to confirm, then test the creative rather than the subject.

Are SMS campaigns in this table too? They can be. The table includes recent campaigns across channels, and the channel is usually shown per row so you can separate email from SMS.

Why does a high-reach campaign sit below a smaller one on revenue? Reach is not the same as relevance. A smaller send to a tighter, higher-intent segment can out-earn a broad blast. Normalise with Revenue per Send to compare fairly.

Why are some recent campaigns missing from the table? The campaign list paginates at 50 per call, so on very high-cadence accounts the oldest sends in the window may not appear. Narrow the period to see fewer, more recent rows.

Do these rows subtract refunds? No. Each row’s revenue is gross, matching Klaviyo. To account for returns, read Refunds Trend for the window.

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Tracked live in Vortex IQ Nerve Centre

Recent Campaigns Detail is one of hundreds of KPI pulses Vortex IQ tracks across Klaviyo and 70+ other ecommerce connectors. Nerve Centre runs the detection layer; Vortex Mind investigates the cause when something moves; Ask Viq lets you interrogate any number in plain English.

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