Klaviyo on Vortex IQ

Monitor email revenue and deliverability for Klaviyo, catch broken automations early, and keep lifecycle marketing accountable to store outcomes.

Monitor email revenue and deliverability for Klaviyo, catch broken automations early, and keep lifecycle marketing accountable to store outcomes.

Connect or manage this source · How connecting works · Create a workflow

67

performance signals

14

automated checks

0

prepared fixes

0

proven workflows

345

API operations

Overview

What you can achieve

Capabilities are grouped around merchant outcomes, not API terminology.

Protect revenue

Find failures, leaks and risks before they cost sales.

Grow revenue

Improve discovery, conversion, campaigns and repeat purchase.

Run operations

Monitor orders, fulfilment, delivery and settlement.

Customer experience

Find storefront, speed, accessibility and journey problems.

Control risk and change

Keep tracking, access and change under governed control.

From connection to verified outcome

The controlled sequence every capability follows. Nothing changes a connected system without the approval step.

1. Connect

   Authorise the source. Scopes are shown before access is granted.

2. Monitor

   Watch the signals against your own baselines, not universal defaults.

3. Detect

   Run checks and gather evidence specific to your store.

4. Recommend

   Explain what happened, why it matters and the proposed action.

5. Approve

   You review scope, risk and reversibility before anything changes.

6. Execute

   Apply through governed connector operations.

7. Verify

   Confirm the intended result and keep the receipt.

No changes are made without the configured approval policy. Read-only operations do not modify the connected system; schedules, access scopes, API usage and data handling remain governed by Vortex IQ controls.

Monitor (67)

Monitor performance

67 performance signals. Open an outcome to see its signals and how each one alerts. Read-only operations do not modify the connected system.

Grow revenue (27 signals)

Signal	Alert behaviour	What it tracks
Campaign Ranking	Watch only	Campaign Ranking, compared across items.
Campaign Revenue Trend	Watch only	Description pending editorial review; the signal is live.
Campaign Sends Trend	Watch only	Description pending editorial review; the signal is live.
Campaign Status Breakdown	Watch only	Campaign Status Breakdown.
Campaign vs Flow Revenue	Watch only	Description pending editorial review; the signal is live.
Channel Distribution	Watch only	Channel Distribution, shown by share.
Checkout-to-Order Rate	Merchant rule	Description pending editorial review; the signal is live.
Click Rate Trend	Watch only	Description pending editorial review; the signal is live.
Click-to-Open Rate	Alert band 10 / 3	Description pending editorial review; the signal is live.
Clicked Trend	Watch only	Description pending editorial review; the signal is live.
Conversion Rate	Alert band 3 / 1	Description pending editorial review; the signal is live.
Conversion Rate Trend	Watch only	Description pending editorial review; the signal is live.
Email Health KPIs	Watch only	Description pending editorial review; the signal is live.
Emails Received Trend	Watch only	Description pending editorial review; the signal is live.
Engagement Funnel	Watch only	Engagement Funnel, stage by stage.
Open Rate Trend	Watch only	Description pending editorial review; the signal is live.
Opened Trend	Watch only	Description pending editorial review; the signal is live.
Orders Trend	Watch only	Description pending editorial review; the signal is live.
Recent Campaigns Detail	Watch only	Recent Campaigns Detail, broken down by row.
Repeat Purchasers	Watch only	Description pending editorial review; the signal is live.
Revenue Trend	Watch only	Description pending editorial review; the signal is live.
Revenue per Recipient	Watch only	Description pending editorial review; the signal is live.
Revenue per Send	Watch only	Description pending editorial review; the signal is live.
SMS Conversion	Merchant rule	Description pending editorial review; the signal is live.
Sends vs Opens	Watch only	Description pending editorial review; the signal is live.
Subscriber Growth Rate	Watch only	Description pending editorial review; the signal is live.
Total Revenue	Watch only	Description pending editorial review; the signal is live.

Run operations (23 signals)

Signal	Alert behaviour	What it tracks
Active Subscribers (Est.)	Watch only	Description pending editorial review; the signal is live.
Added to List Trend	Watch only	Description pending editorial review; the signal is live.
Added vs Unsubscribed	Watch only	Description pending editorial review; the signal is live.
Email Click Rate	Alert band 2 / 0.5	Percentage of delivered emails with at least one click.
Email Open Rate	Alert band 20 / 10	Percentage of delivered emails that were opened.
Flow Count Summary	Watch only	Description pending editorial review; the signal is live.
Flow Sends Trend	Watch only	Description pending editorial review; the signal is live.
Flow Status Breakdown	Watch only	Flow Status Breakdown.
Flow Trigger Types	Watch only	Flow Trigger Types, shown by share.
Flows List	Watch only	Flows List.
Lifecycle Funnel	Watch only	Lifecycle Funnel, stage by stage.
List Count	Watch only	Description pending editorial review; the signal is live.
List Health Summary	Watch only	Description pending editorial review; the signal is live.
Lists Overview	Watch only	Lists Overview.
Placed Orders Total	Watch only	Description pending editorial review; the signal is live.
Post-Purchase Flow	Watch only	Description pending editorial review; the signal is live.
Segments Overview	Watch only	Segments Overview.
Tags Overview	Watch only	Tags Overview.
Top Lists by Name	Watch only	Top Lists by Name.
Total Sends	Watch only	Description pending editorial review; the signal is live.
Unsubscribe Trend	Watch only	Description pending editorial review; the signal is live.
Updated Email Preferences	Watch only	Updated Email Preferences over time.
Welcome Flow	Watch only	Description pending editorial review; the signal is live.

Protect revenue (11 signals)

Signal	Alert behaviour	What it tracks
Abandoned Cart Metrics	Watch only	Description pending editorial review; the signal is live.
Bounce Rate	Alert band 2 / 5	Percentage of emails that bounced.
Bounce Trend	Watch only	Description pending editorial review; the signal is live.
Deliverability Summary	Watch only	Description pending editorial review; the signal is live.
Delivery Rate	Alert band 98 / 95	Description pending editorial review; the signal is live.
Dropped Emails	Watch only	Description pending editorial review; the signal is live.
Refund Rate	Merchant rule	Description pending editorial review; the signal is live.
Refunds Trend	Watch only	Description pending editorial review; the signal is live.
Spam Complaint Rate	Alert band 0.1 / 0.3	Description pending editorial review; the signal is live.
Spam Complaint Trend	Watch only	Description pending editorial review; the signal is live.
Unsubscribe Rate	Alert band 0.5 / 2	Percentage of recipients who unsubscribed.

Customer experience (6 signals)

Signal	Alert behaviour	What it tracks
Checkouts Started	Watch only	Description pending editorial review; the signal is live.
SMS Clicks	Watch only	Description pending editorial review; the signal is live.
SMS Opt-in Trend	Watch only	Description pending editorial review; the signal is live.
SMS Overview	Watch only	Description pending editorial review; the signal is live.
SMS Sends	Watch only	Description pending editorial review; the signal is live.
SMS vs Email Sends	Watch only	Description pending editorial review; the signal is live.

Audit (14)

Audit risks and opportunities

A fix status appears only where the action, inputs, approval, verification and recovery controls are mapped. Candidate remediations are never executable. Open a check for the detail.

Spam complaint rate > 0.1%

Severity critical · Outcome Protect revenue · Fix status Report only

Spam complaints are the fastest way to damage sender reputation with mailbox providers; a rate this high can get future campaigns throttled or routed to spam even for recipients who never complained, which drags down deliverability for the whole list, not just the segment that complained.

Vortex IQ detects and explains this; resolution is manual, with evidence and recommended steps.

Reference: EM-DEL-002

API key missing required permissions

Severity high · Outcome Control risk and change · Fix status Report only

When the key lacks scopes, 20+ cards silently render “No data yet” and the merchant cannot diagnose without looking at our logs. The audit surfaces the exact scopes they need to enable.

Vortex IQ detects and explains this; resolution is manual, with evidence and recommended steps.

Reference: KL08

Abandoned-cart flow not live

Severity high · Outcome Protect revenue · Fix status Report only

Abandoned-cart recovery is usually the single highest-ROI automation in email: high-intent shoppers who nearly bought are contacted at exactly the right moment. Without it they are never contacted at all.

Vortex IQ detects and explains this; resolution is manual, with evidence and recommended steps.

Reference: EM-FLOW-001, KL06

Bounce rate > 5%

Severity high · Outcome Protect revenue · Fix status Report only

More than 1 in 20 emails is bouncing. Beyond the immediate lost reach, mailbox providers watch bounce rate as a sender-reputation signal, and a rate this high risks future emails, even to good addresses, landing in spam instead of the inbox.

Vortex IQ detects and explains this; resolution is manual, with evidence and recommended steps.

Reference: EM-DEL-001

Delivery rate < 95%

Severity high · Outcome Protect revenue · Fix status Report only

More than 1 in 20 emails is not reaching an inbox at all, whether blocked, bounced, or filtered. Every campaign, promotion or transactional email built on this list is reaching a materially smaller audience than the send count suggests.

Vortex IQ detects and explains this; resolution is manual, with evidence and recommended steps.

Reference: EM-DEL-003

No Catalog Sync: product catalog is empty

Severity high · Outcome Run operations · Fix status Candidate remediation

Without the product catalogue synced, flows cannot recommend products or build dynamic content, so the highest-converting email formats are unavailable.

A likely corrective operation exists, but its mapping and recovery are not yet complete, so execution is not offered. Evidence and recommended manual steps are provided.

Reference: KL05

Email Bounce Rate

Severity medium · Outcome Protect revenue · Fix status Candidate remediation

Bounced emails never reach the customer, and past roughly 5% mailbox providers treat the sender as risky, dragging down delivery of every future campaign including the ones that make money.

A likely corrective operation exists, but its mapping and recovery are not yet complete, so execution is not offered. Evidence and recommended manual steps are provided.

Reference: KL02

High Refund Rate

Severity medium · Outcome Protect revenue · Fix status Report only

Refunds triggered from email-attributed orders erode the channel’s real revenue; concentration here often traces to overclaiming creative or mismatched landing pages.

Vortex IQ detects and explains this; resolution is manual, with evidence and recommended steps.

Reference: KL07

Inactive Flows

Severity medium · Outcome Protect revenue · Fix status Candidate remediation

Automations that are switched off or erroring stop producing revenue silently; abandoned-cart, welcome and win-back flows are typically the highest-earning sends a store has.

A likely corrective operation exists, but its mapping and recovery are not yet complete, so execution is not offered. Evidence and recommended manual steps are provided.

Reference: KL01

Limited Lists/Segmentation

Severity medium · Outcome Grow revenue · Fix status Report only

Broadcasting to one undifferentiated list sends the same message to buyers, prospects and lapsed customers alike, which depresses engagement and accelerates unsubscribes.

Vortex IQ detects and explains this; resolution is manual, with evidence and recommended steps.

Reference: KL04

Spam Complaint Rate

Severity medium · Outcome Protect revenue · Fix status Report only

Spam complaints are the fastest way to destroy sender reputation. Above roughly 0.1 percent, providers start routing campaigns to junk for everyone, not just complainers, cutting email revenue silently.

Vortex IQ detects and explains this; resolution is manual, with evidence and recommended steps.

Reference: KL03

Welcome flow not live

Severity medium · Outcome Grow revenue · Fix status Candidate remediation

New subscribers are at their most engaged in their first days; without a live welcome flow that window closes unconverted.

A likely corrective operation exists, but its mapping and recovery are not yet complete, so execution is not offered. Evidence and recommended manual steps are provided.

Reference: EM-FLOW-002

Limited segmentation , fewer than 3 segments

Severity low · Outcome Protect revenue · Fix status Report only

With fewer than 3 segments, campaigns are almost certainly going to the entire list every time, new customers and loyal repeat buyers, engaged subscribers and people who have not opened an email in a year, all treated identically. That flattens response rates and raises the same unsubscribe and spam

Vortex IQ detects and explains this; resolution is manual, with evidence and recommended steps.

Reference: EM-LIST-001

Too many draft flows (> 3) , launch tech debt

Severity low · Outcome Grow revenue · Fix status Candidate remediation

More than 3 automation flows are built but never turned on. Each one represents planned revenue, welcome series, replenishment reminders, win-back campaigns, that is sitting unused; the work to build them already happened, so the only thing standing between the store and that revenue is publishing t

A likely corrective operation exists, but its mapping and recovery are not yet complete, so execution is not offered. Evidence and recommended manual steps are provided.

Reference: EM-FLOW-004

Build your own automated fixes

Turn any finding into an automated fix with a Vortex IQ workflow: over 13,000 read and write operations across more than 200 connectors are available as building blocks, with approval, verification and rollback on every change.

Automate

Automate approved work

Vortex IQ is integrated with 204 read and 141 write operations across campaigns, catalog categorys, catalog items, catalog variants, coupons, couponcodes on Klaviyo. Combine them with anything from the over 13,000 operations across more than 200 connectors to automate the work in your own words.

Changes follow your configured approval policy: the target, proposed change, affected records, risk, reversibility and verification plan are shown before execution.

Create a workflow

Ready to build your first Klaviyo workflow

Pick a trigger, add the operations above as steps, and every step that changes data pauses for your approval. Monitoring and audits are live now and can start any workflow you build.

Browse the operations you can build with

Resource	Read operations	Write operations
campaigns	2	3
catalog categorys	2	3
catalog items	2	3
catalog variants	2	3
coupons	2	3
couponcodes	2	3
custommetrics	2	3
flows	2	3

Signed-in users see the full catalogue in the workflow builder, filtered to the sources they have connected.