31
performance signals
12
automated checks
0
prepared fixes
0
proven workflows
9
API operations
- Overview
- Monitor (31)
- Audit (12)
- Automate
What you can achieve
Capabilities are grouped around merchant outcomes, not API terminology.Protect revenue
Find failures, leaks and risks before they cost sales.
Run operations
Monitor orders, fulfilment, delivery and settlement.
Grow revenue
Improve discovery, conversion, campaigns and repeat purchase.
Customer experience
Find storefront, speed, accessibility and journey problems.
From connection to verified outcome
The controlled sequence every capability follows. Nothing changes a connected system without the approval step.1
Connect
Authorise the source. Scopes are shown before access is granted.
2
Monitor
Watch the signals against your own baselines, not universal defaults.
3
Detect
Run checks and gather evidence specific to your store.
4
Recommend
Explain what happened, why it matters and the proposed action.
5
Approve
You review scope, risk and reversibility before anything changes.
6
Execute
Apply through governed connector operations.
7
Verify
Confirm the intended result and keep the receipt.
Monitor performance
31 performance signals. Open an outcome to see its signals and how each one alerts. Read-only operations do not modify the connected system.Run operations (13 signals)
Run operations (13 signals)
| Signal | Alert behaviour | What it tracks |
|---|---|---|
| Active Subscribers (Est.) | Merchant rule | Estimated subscribed, reachable contacts. |
| Email Open Rate | Alert band 25 / 15 | Apple Mail Privacy inflates this - pair with click-to-open for a truer signal. |
| Flow Count Summary | Watch only | How many sequences exist on the account. |
| Flow Status Breakdown | Watch only | Sequences split by status (active, hold/paused). |
| Flow Trigger Types | Watch only | Sequences grouped by what triggers enrolment. |
| Flows List | Watch only | Every sequence (automation) and its current status. |
| List Count | Watch only | Number of forms (lists) on the account. |
| List Health Summary | Watch only | Total reachable members across all forms. |
| Lists Overview | Watch only | Every form (list) with its subscription count. |
| Placed Orders Total | Merchant rule | Orders attributed to email in the window. |
| Segments Overview | Watch only | Tags (saved segments) and their sizes. |
| Top Lists by Name | Watch only | Largest forms (lists) by subscription count. |
| Total Sends | Merchant rule | Total emails sent across broadcasts in the window. |
Protect revenue (9 signals)
Protect revenue (9 signals)
| Signal | Alert behaviour | What it tracks |
|---|---|---|
| Bounce Rate | Alert band 2 / 5 | Share of sends that bounced. Rising bounces hurt sender reputation. |
| Delivery Rate | Alert band 98 / 95 | Share of sends accepted by the inbox provider. Below 95% needs attention. |
| Email Health KPIs | Watch only | Delivered, bounced and unsubscribed at a glance - your deliverability vitals. |
| Email Share of Total Store Revenue | Merchant rule | Healthy creator brands range 20-30%. Below 15% = email under-leveraged; above 40% = paid-acq atrophy risk. |
| Engagement Funnel | Watch only | Sent → Delivered → Opened → Clicked. Drop-offs expose deliverability vs content weakness. |
| Refund Rate | Merchant rule | Share of attributed orders later refunded. |
| Sequence-Driven Recovery Value | Watch only | $/30D recovered by welcome/nurture sequences. Goes to zero if the sequence is on hold (CK-SEQ-001). |
| Spam Complaint Rate | Alert band 0.1 / 0.3 | Spam complaints per send. Above 0.1% puts deliverability at risk. |
| Unsubscribe Rate | Alert band 0.5 / 2 | Unsubscribes per send. A spike signals list fatigue or off-target content. |
Grow revenue (8 signals)
Grow revenue (8 signals)
| Signal | Alert behaviour | What it tracks |
|---|---|---|
| Campaign Status Breakdown | Watch only | Broadcasts grouped by status (sent, draft, scheduled). |
| Checkout-to-Order Rate | Merchant rule | Share of started checkouts that became paid orders. |
| Click-to-Open Rate | Alert band 10 / 3 | Clicks as a share of opens - engagement quality independent of open-rate inflation. |
| Conversion Rate | Alert band 3 / 1 | Orders as a share of emails sent - ties send volume to revenue. |
| Email Click Rate | Alert band 3 / 1 | Share of delivered emails that earned a click - the clearest engagement signal. |
| Revenue per Recipient | Merchant rule | Revenue divided by emails sent - what each address is worth per send. |
| Revenue per Send | Merchant rule | Revenue divided by emails sent - the efficiency of each send. |
| Total Revenue | Merchant rule | Placed-order revenue attributed to ConvertKit broadcasts in the window. The hero number. |
Customer experience (1 signals)
Customer experience (1 signals)
| Signal | Alert behaviour | What it tracks |
|---|---|---|
| Checkouts Started | Merchant rule | Checkouts begun from email clicks, where the commerce sibling reports it. |
Audit risks and opportunities
A fix status appears only where the action, inputs, approval, verification and recovery controls are mapped. Candidate remediations are never executable. Open a check for the detail.Spam complaint rate > 0.1%
Spam complaint rate > 0.1%
Severity critical · Outcome Protect revenue · Fix status Report onlySpam complaints are the fastest way to damage sender reputation with mailbox providers; a rate this high can get future campaigns throttled or routed to spam even for recipients who never complained, which drags down deliverability for the whole list, not just the segment that complained.Vortex IQ detects and explains this; resolution is manual, with evidence and recommended steps.Reference:
EM-DEL-002Abandoned-cart flow not live
Abandoned-cart flow not live
Severity high · Outcome Protect revenue · Fix status Report onlyAbandoned-cart recovery is usually the single highest-ROI automation in email: high-intent shoppers who nearly bought are contacted at exactly the right moment. Without it they are never contacted at all.Vortex IQ detects and explains this; resolution is manual, with evidence and recommended steps.Reference:
EM-FLOW-001Bounce rate > 5%
Bounce rate > 5%
Severity high · Outcome Protect revenue · Fix status Report onlyMore than 1 in 20 emails is bouncing. Beyond the immediate lost reach, mailbox providers watch bounce rate as a sender-reputation signal, and a rate this high risks future emails, even to good addresses, landing in spam instead of the inbox.Vortex IQ detects and explains this; resolution is manual, with evidence and recommended steps.Reference:
EM-DEL-001Delivery rate < 95%
Delivery rate < 95%
Severity high · Outcome Protect revenue · Fix status Report onlyMore than 1 in 20 emails is not reaching an inbox at all, whether blocked, bounced, or filtered. Every campaign, promotion or transactional email built on this list is reaching a materially smaller audience than the send count suggests.Vortex IQ detects and explains this; resolution is manual, with evidence and recommended steps.Reference:
EM-DEL-003Inactive Sequences
Inactive Sequences
Severity medium · Outcome Protect revenue · Fix status Report onlyAutomations that are switched off or erroring stop producing revenue silently; abandoned-cart, welcome and win-back flows are typically the highest-earning sends a store has.Vortex IQ detects and explains this; resolution is manual, with evidence and recommended steps.Reference:
CK04Limited Lists/Segmentation
Limited Lists/Segmentation
Severity medium · Outcome Grow revenue · Fix status Report onlyBroadcasting to one undifferentiated list sends the same message to buyers, prospects and lapsed customers alike, which depresses engagement and accelerates unsubscribes.Vortex IQ detects and explains this; resolution is manual, with evidence and recommended steps.Reference:
CK05Spam Complaint Rate
Spam Complaint Rate
Severity medium · Outcome Protect revenue · Fix status Report onlySpam complaints are the fastest way to destroy sender reputation. Above roughly 0.1 percent, providers start routing campaigns to junk for everyone, not just complainers, cutting email revenue silently.Vortex IQ detects and explains this; resolution is manual, with evidence and recommended steps.Reference:
CK02Unsubscribe Rate
Unsubscribe Rate
Severity medium · Outcome Protect revenue · Fix status Report onlyA rising unsubscribe rate shrinks the reachable audience and usually signals frequency or relevance problems; every lost subscriber removes future campaign and flow revenue.Vortex IQ detects and explains this; resolution is manual, with evidence and recommended steps.Reference:
CK01Welcome flow not live
Welcome flow not live
Severity medium · Outcome Grow revenue · Fix status Candidate remediationNew subscribers are at their most engaged in their first days; without a live welcome flow that window closes unconverted.A likely corrective operation exists, but its mapping and recovery are not yet complete, so execution is not offered. Evidence and recommended manual steps are provided.Reference:
EM-FLOW-002Limited segmentation , fewer than 3 segments
Limited segmentation , fewer than 3 segments
Severity low · Outcome Protect revenue · Fix status Report onlyWith fewer than 3 segments, campaigns are almost certainly going to the entire list every time, new customers and loyal repeat buyers, engaged subscribers and people who have not opened an email in a year, all treated identically. That flattens response rates and raises the same unsubscribe and spamVortex IQ detects and explains this; resolution is manual, with evidence and recommended steps.Reference:
EM-LIST-001Low Open Rate
Low Open Rate
Severity low · Outcome Grow revenue · Fix status Report onlyConsistently low opens mean subject lines, send times or list quality are wasting sends, and engagement-based inbox placement then makes future sends perform even worse.Vortex IQ detects and explains this; resolution is manual, with evidence and recommended steps.Reference:
CK03Too many draft flows (> 3) , launch tech debt
Too many draft flows (> 3) , launch tech debt
Severity low · Outcome Grow revenue · Fix status Candidate remediationMore than 3 automation flows are built but never turned on. Each one represents planned revenue, welcome series, replenishment reminders, win-back campaigns, that is sitting unused; the work to build them already happened, so the only thing standing between the store and that revenue is publishing tA likely corrective operation exists, but its mapping and recovery are not yet complete, so execution is not offered. Evidence and recommended manual steps are provided.Reference:
EM-FLOW-004Build your own automated fixes
Turn any finding into an automated fix with a Vortex IQ workflow: over 13,000 read and write operations across more than 200 connectors are available as building blocks, with approval, verification and rollback on every change.Automate approved work
Vortex IQ is integrated with 8 read and 1 write operations across sequences, accounts, broadcasts, broadcaststats, forms, sequencesubscriptions on ConvertKit (API). Combine them with anything from the over 13,000 operations across more than 200 connectors to automate the work in your own words.Changes follow your configured approval policy: the target, proposed change, affected records, risk, reversibility and verification plan are shown before execution.Create a workflowReady to build your first ConvertKit (API) workflow
Pick a trigger, add the operations above as steps, and every step that changes data pauses for your approval. Monitoring and audits are live now and can start any workflow you build.Browse the operations you can build with
Browse the operations you can build with
| Resource | Read operations | Write operations |
|---|---|---|
| sequences | 1 | 1 |
| accounts | 1 | 0 |
| broadcasts | 1 | 0 |
| broadcaststats | 1 | 0 |
| forms | 1 | 0 |
| sequencesubscriptions | 1 | 0 |
| subscribers | 1 | 0 |
| tags | 1 | 0 |