At a glance
Orders by Chinese Province maps where your JD.com demand actually sits, broken out across China’s provinces, municipalities, and autonomous regions. China is not one market: a strong showing in coastal Guangdong, Zhejiang, and Jiangsu behaves very differently from demand in inland or western provinces, both in buyer expectation and in how reliably JD Logistics can hit the 24-hour promise. This choropleth turns a flat order count into a geographic story, showing where to concentrate marketing, where fulfilment SLAs are at risk, and where an untapped province might justify regional stock. It sits in the Geography family and reads best beside the province-level AOV, order-volume, and logistics cards below.
Calculation
Each order in the window is assigned to a Chinese province based on the delivery address, then counted. The choropleth shades each region by its order count. Cross-border orders shipping into China are mapped to their destination province; orders without a resolvable Chinese province (for example certain cross-border or gift flows) are grouped separately so the map reflects only addressable domestic demand.Worked example
A representative reading of Orders by Chinese Province for a typical merchant on JD.com. Say the 30-day map shows Guangdong leading with 3,100 orders, Jiangsu and Zhejiang close behind, and a sudden jump in Sichuan from 200 to 900 orders after a regional campaign. The coastal trio is steady and well served by JD Logistics, but the Sichuan surge is straining same-day delivery in inland prefectures, visible as a dip on the SLA compliance card concentrated in that province. Two reads follow: the campaign worked and Sichuan deserves regional stock to protect the promise, and the SLA risk is geographic, not store-wide. For deeper investigation, use Vortex Mind to correlate province order growth with logistics SLA by region; for natural-language exploration, ask Ask Viq “which provinces grew fastest and are any breaching the delivery promise”.Sibling cards merchants should reference together
Reconciling against the vendor’s own dashboard
Where to look in JD.com’s own dashboard: JD’s Seller Centre offers regional or geographic breakdowns of orders in its data and analytics views, typically by province. Confirm the report uses delivery address (not billing or registration address) and that the period matches the Vortex IQ 30-day window. Why the Vortex IQ value may legitimately differ:
Cross-connector reconciliation: read alongside AOV by province and logistics SLA to turn a count map into a value-and-risk map. For divergence investigations, use Vortex Mind.