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Metrics type: Key MetricsCategory: Marketplace

At a glance

JD.com Shop Health Score is the single composite that tells an owner, at a glance, whether the storefront is in good standing on JD. It rolls up the three detailed seller rating (DSR) axes that Chinese buyers see on every store, Description, Service, and Logistics, together with the percentage of your catalogue that is active (not off-shelved or out of stock) and your brand-authorisation coverage for restricted categories. A high score means listings are live, ratings are strong, and your authorisations are in order. A falling score is the earliest warning that something structural is slipping before it shows up in sales. This is a hero card in the Executive Command Centre and reads best beside the DSR, logistics, and authorisation cards below.

Calculation

A weighted blend of five inputs, each normalised to a common scale before weighting: the Description DSR, the Service DSR, the Logistics DSR, the percentage of listings currently active, and brand-authorisation coverage across restricted categories. The DSR axes carry the heaviest weight because they drive buyer trust and ranking; active-listing percentage and authorisation coverage act as multipliers that pull the score down sharply when listings go off-shelf or an authorisation lapses. The result is a single score where higher is healthier. The exact weights are tuned to mirror how JD itself prioritises these signals.

Worked example

A representative reading of JD.com Shop Health Score for a typical merchant on JD.com. Imagine a score of 82 last week, comfortably healthy, that drops to 68 this week and trips the alert. Opening the gauge, Description and Service DSR are unchanged and strong, but the Logistics DSR has slipped after a run of late dispatches during a festival surge, and two SKUs in a restricted category were off-shelved when a brand authorisation expired. Two inputs moved at once, and the composite caught it before either showed up as a sales drop. The fix list writes itself: clear the dispatch backlog to recover the Logistics axis, and renew the lapsed authorisation to get the two SKUs back on shelf. For deeper investigation, use Vortex Mind to attribute the score change across its five inputs; for natural-language exploration, ask Ask Viq “which input pulled my shop health score below 70”.

Sibling cards merchants should reference together

Reconciling against the vendor’s own dashboard

Where to look in JD.com’s own dashboard: JD does not publish a single equivalent number. The closest references are the DSR panel and the shop scoring or store-grade view in the Seller Centre. Reconcile by checking each input separately against JD’s own DSR figures, active-listing counts, and authorisation status rather than expecting a matching headline score. Why the Vortex IQ value may legitimately differ: Cross-connector reconciliation: when the composite moves, open the DSR, active-listings, and authorisation-coverage cards together to isolate which input drove it. For divergence investigations, use Vortex Mind.

Known limitations / merchant FAQs

Q: How often does JD.com Shop Health Score update? It blends a near real-time read of active listings and authorisations with a 7-day view of the DSR axes. The card refreshes on the standard data refresh (typically every 30-60 minutes), but DSR inputs move on JD’s own rolling cycle and can lag. For the freshest read, force a manual refresh. Q: Why does my JD.com dashboard show a different number? JD has no identical single score, so do not expect a headline match. Reconcile each input, DSR axes, active-listing percentage, and authorisation coverage, against JD’s own figures instead. Q: My DSR looks fine but the score dropped. Why? The composite also weights active-listing percentage and authorisation coverage. An off-shelved batch of listings or a lapsed authorisation can pull the score down even when all three DSR axes are steady. Check the active-listings and authorisation-coverage cards. Q: Can I customise the alert threshold? Yes, the alert floor (default 70) and the relative input weights are configurable per profile in the Alert Rules tab. Tune them to match how your category weighs ratings, catalogue health, and authorisation rather than relying on the generic default.

Tracked live in Vortex IQ Nerve Centre

JD.com Shop Health Score is one of hundreds of KPI pulses Vortex IQ tracks across JD.com and 70+ other ecommerce connectors. Nerve Centre runs the detection layer; Vortex Mind investigates the cause when something moves; Ask Viq lets you interrogate any number in plain English. Start for free or book a demo to see this metric running on your own data.