At a glance
Listings Failing Feedonomics Validation is the share of your items that fail product-feed validation in Feedonomics, the feed-management platform that prepares product data for advertising and syndication. This is a cross-platform card. Etsy does not formally ingest a Feedonomics product feed, but where Etsy Ads or related advertising surfaces are syndicated through Feedonomics, every item still has to pass feed validation rules (required attributes, valid prices, image rules, category mapping). A failing item is silently dropped from the feed, so it never reaches the advertising surface it was meant for, wasting catalogue potential. A low rejection rate is healthy; a rising rate means data-quality problems upstream are quietly shrinking your reach.
Calculation
Vortex IQ takes the count of items rejected by Feedonomics feed validation and divides it by the total items submitted to the feed over the 7-day window, expressed as a percentage. A rejection is any item that fails a validation rule and is therefore excluded from the published feed. Because it is a ratio, a small number of repeat-failing items in a small catalogue can read as a high percentage, so read the rate alongside the absolute count of failing items where available.Worked example
Illustrative numbers. On 14 Jun 26 the rejection rate hits 8%, above the 5% alert. The operations lead opens the failing-item list and sees most rejections share one cause: a required attribute (material) is blank on a batch of newly added handmade items, so Feedonomics drops them. They backfill the missing attribute at source, re-run the feed, and the rate falls to 1.5% the next day. A handful of remaining failures are due to an image that is below the minimum resolution rule, which they fix individually. To confirm the blank-attribute batch came from one bulk import, the seller opens Vortex Mind to trace the failures to their source, then asks Ask Viq “which items are still failing feed validation today?” in plain English to verify the cleanup.Sibling cards merchants should reference together
Reconciling against Etsy Shop Manager
Where to look in Etsy Shop Manager: Etsy Shop Manager does not show feed-validation results directly, since the validation happens in Feedonomics, not Etsy. Confirm the rejection list and the specific failure reason in the Feedonomics feed dashboard, then open the affected item in Shop Manager, then Listings to fix the underlying field (such as a missing attribute or an undersized image). Why the Vortex IQ value may legitimately differ:
Cross-connector reconciliation: Open Vortex Mind to trace a rejection spike back to the bulk import, attribute change, or rule update that introduced it.