At a glance
Listings Failing Feedonomics Validation is the share of items that fail your feed-management validation rules before they can publish or update to Depop. When a brand syndicates a BigCommerce catalogue out to Depop through a feed platform like Feedonomics, every item must pass validation, complete fields, valid categories, acceptable images. The ones that fail never reach Depop, so they are silent lost listings. This card surfaces the failure rate so the gap does not go unnoticed.
Calculation
The card divides items failing feed validation by total items attempted in the syndication path to Depop over the window, expressed as a percentage. Vortex IQ reads validation outcomes from the feed layer and the Depop publishing path; the alert percentage is configurable in the Alert Rules tab.Worked example
A representative reading of Listings Failing Feedonomics Validation for a typical brand syndicating to Depop. Over 7 days the failure rate jumped to 8 percent, above the 5 percent line. Vortex Mind grouped the failures and found most shared one cause: a category field that had changed format upstream and no longer matched the required mapping. Because it was one rule, not hundreds of bad items, the engineering owner fixed the mapping and the failures cleared on the next feed run. The recovered items published to Depop within a cycle. To investigate, ask Ask Viq for the top feed-validation failure reasons this week.Sibling cards merchants should reference together
Reconciling against Depop
Where to look in Depop’s own dashboard: These items never reach Depop, so they are invisible in the Depop app by definition. Reconcile against your feed platform’s validation report, which lists failed items and reasons; the Vortex IQ rate aggregates those failures against attempted items. Why the Vortex IQ value may legitimately differ:
Cross-connector reconciliation: this card lives at the seam between your feed platform and Depop. Read it with catalogue drift and the removals alert for the full publishing-health picture. For divergence investigations, use Vortex Mind.