Worst Scroll-Depth Pages, Microsoft Clarity

Worst Scroll-Depth Pages for Microsoft Clarity stores. Tracked live in Vortex IQ Nerve Centre. How to read it, why it matters, and how to act on it.

Metrics type: Key Metrics • Category: Page Analysis

At a glance

Worst Scroll-Depth Pages ranks the individual pages where visitors scroll the least, surfacing the layouts most in need of a content or structure rethink. Microsoft Clarity captures real scroll behaviour per page, so this table tells you exactly where below-the-fold content is being abandoned. For merchants, it turns a site-wide average into an actionable shortlist of pages to fix first.

What it counts	The pages with the lowest average scroll reach across captured sessions in the window.
Sample type	Behavioural session data from Microsoft Clarity (heatmaps and session recordings), refreshed on the standard data refresh.
Why it matters	Low-scroll pages bury offers and conversion prompts, and they are prime candidates for content or layout reorder.
Reading the value	Pages at the top of this table have the worst scroll reach; lower percentages mean more content goes unseen.
Currency	percent
Time window	30D
Alert trigger	-
Sentiment key	clr_worst_scroll_pages
Roles	owner, marketing

Calculation

Microsoft Clarity records scroll reach per page across captured sessions, and Vortex IQ ranks the pages with the lowest average reach over the selected window into a table. No invented weighting is applied; it reflects the scroll behaviour Clarity exposes for each page. See At a glance for the headline definition and the worked example below for a representative reading.

Worked example

A representative reading of Worst Scroll-Depth Pages for a typical merchant on Microsoft Clarity. Over the 30 days to 12 Mar 26, the table might show a long-form collection page at 28% average scroll reach and a product detail page at 33%, both well below the store average. That tells you visitors rarely reach the reviews and cross-sell blocks placed lower on those templates. Use Vortex Mind to trace whether the low reach started after a specific layout change, then ask Ask Viq in plain English to compare these pages against your best performers so you can reorder content where it counts.

Sibling cards merchants should reference together

Card	Why merchants reach for it
clr_scroll_depth_avg	Gives the store-wide average that this table breaks down page by page.
clr_excessive_scrolling_rate	Distinguishes pages people abandon from pages where they scroll hard to find something.
clr_top_pages_by_sessions	Cross-references low-scroll pages against your highest-traffic pages to prioritise fixes.
clr_avg_page_engagement_time	Confirms whether low scroll reach coincides with low engagement on the same pages.
clr_dead_click_hotspots_by_page	Layout problems often show up as both shallow scrolling and dead clicks on the same pages.

Reconciling against Microsoft Clarity

Where to look in Microsoft Clarity’s own dashboard:

Open the scroll heatmaps for each listed page and review the Dashboard insights filtered to those URLs. Confirm the period and any device or channel filters match the Vortex IQ profile before comparing.

Why the Vortex IQ value may legitimately differ:

Reason	Direction	What to do
Period boundary. Vortex IQ uses rolling windows by default; Clarity may use calendar periods.	Variable	Match the period range.
Sampling. Clarity may sample sessions on high-traffic sites; Vortex IQ reads what Clarity exposes.	Variable	Allow for sampling on busy stores.
Filter scope. Profile-level filters (device, channel, bot exclusion) may narrow the Vortex IQ view.	Variable	Match filter settings.

Cross-connector reconciliation: complement with sibling cards in the same category for the full diagnostic picture. For divergence investigations, use Vortex Mind.

Known limitations / merchant FAQs

Q: How often does Worst Scroll-Depth Pages update? The card refreshes on the standard data refresh (typically every 30-60 minutes for live integrations). For real-time signals, force a manual refresh from the dashboard.

Q: Why does my Microsoft Clarity dashboard show a different number? Clarity may sample sessions on high-traffic sites and applies its own device, channel, and bot filters, so per-page scroll figures can differ. Period boundaries also vary when Vortex IQ uses a rolling window against a Clarity calendar period. Match the period and filters before assuming a real divergence.

Q: Why are short pages sometimes missing from this table? Pages shorter than the viewport tend to report very high scroll reach because little scrolling is required, so they rarely rank among the worst. This table is most useful for long pages where deep content genuinely depends on scrolling.

Q: Can I customise the alert threshold? Yes, alert thresholds are configurable per profile in the Alert Rules tab. Adjust to match your business baseline rather than relying on the generic default.

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Tracked live in Vortex IQ Nerve Centre

Worst Scroll-Depth Pages is one of hundreds of KPI pulses Vortex IQ tracks across Microsoft Clarity and 70+ other ecommerce connectors. Nerve Centre runs the detection layer; Vortex Mind investigates the cause when something moves; Ask Viq lets you interrogate any number in plain English.

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