Dead Click Hotspots (by page), Microsoft Clarity

Dead Click Hotspots (by page) for Microsoft Clarity stores. Tracked live in Vortex IQ Nerve Centre. How to read it, why it matters, and how to act on it.

Metrics type: Supporting Metrics • Category: Behaviour Signals

At a glance

This table ranks your pages by how many dead clicks they attract, so you can see exactly where shoppers are clicking things that do nothing. A dead click is a tell-tale sign that something looks interactive but is not, whether a flat image, a broken link, or an element that fails to respond. Sorting by page turns a vague usability worry into a prioritised fix list.

What it counts	Dead-click events grouped and ranked by the page they occurred on over the window.
Sample type	Behavioural session data from Microsoft Clarity (heatmaps and session recordings), refreshed on the standard data refresh.
Why it matters	It pinpoints the exact pages where shoppers waste effort on non-working elements, so fixes go where they pay off most.
Reading the value	Lower per page is better; the pages at the top of the table are where dead clicks concentrate and should be reviewed first.
Currency	count
Time window	30D
Alert trigger	-
Sentiment key	clr_dead_click_hotspots
Roles	owner, marketing

Calculation

Microsoft Clarity records dead clicks, where a click produces no response, per page from real sessions. Vortex IQ groups those events by page and ranks them so the worst offenders rise to the top of the table. See the At a glance table for the time window, and the worked example below for how it reads in practice.

Worked example

A representative reading of Dead Click Hotspots (by page) for a typical merchant on Microsoft Clarity. Over 30 days a store’s product template tops the table with around 1,200 dead clicks, far ahead of any other page. The merchant opens Vortex Mind to trace the hotspot upstream and finds shoppers repeatedly tapping a product image expecting a zoom that was never wired up. They ask Ask Viq “what are shoppers clicking on the product page that does nothing?” in plain English, add the zoom behaviour, and the page drops down the ranking on the next refresh.

Sibling cards merchants should reference together

Card	Why merchants reach for it
clr_dead_click_pct	The store-wide dead click rate this table breaks down by page.
clr_rage_click_rate	Rage clicks often cluster on the same hotspot pages.
clr_javascript_errors	JavaScript errors are a common cause of dead clicks.
clr_checkout_path_frustration	Flags when hotspots fall on revenue-critical checkout pages.
clr_top_pages_by_sessions	Puts hotspot volume in context of each page’s traffic.

Reconciling against Microsoft Clarity

Where to look in Microsoft Clarity’s own dashboard:

Open the Clarity Dashboard dead-click insight and the per-page heatmaps to see exactly where clicks land. Confirm the period and any device or channel filters match the Vortex IQ profile.

Why the Vortex IQ value may legitimately differ:

Reason	Direction	What to do
Period boundary. Vortex IQ uses rolling windows by default; Clarity may use calendar periods.	Variable	Match the period range.
Sampling. Clarity may sample sessions on high-traffic sites; Vortex IQ reads what Clarity exposes.	Variable	Allow for sampling on busy stores.
Filter scope. Profile-level filters (device, channel, bot exclusion) may narrow the Vortex IQ view.	Variable	Match filter settings.

Cross-connector reconciliation: complement with sibling cards in the same category for the full diagnostic picture. For divergence investigations, use Vortex Mind.

Known limitations / merchant FAQs

Q: How often does Dead Click Hotspots (by page) update? The card refreshes on the standard data refresh (typically every 30-60 minutes for live integrations). For real-time signals, force a manual refresh from the dashboard.

Q: Why does my Microsoft Clarity dashboard show a different number? Clarity may sample sessions on high-traffic sites and filters bots automatically, so its per-page dead-click counts can differ from the Vortex IQ view. Period boundaries and any device or channel filters in your profile also shift the totals. Match those settings before assuming a real divergence.

Q: A high-traffic page sits at the top - is that always a problem? Not necessarily, because busier pages naturally collect more clicks of every kind. Read the hotspot count alongside the page’s session volume so you can tell a genuine usability fault from simple popularity.

Q: Can I customise the alert threshold? Yes, alert thresholds are configurable per profile in the Alert Rules tab. Adjust to match your business baseline rather than relying on the generic default.

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Tracked live in Vortex IQ Nerve Centre

Dead Click Hotspots (by page) is one of hundreds of KPI pulses Vortex IQ tracks across Microsoft Clarity and 70+ other ecommerce connectors. Nerve Centre runs the detection layer; Vortex Mind investigates the cause when something moves; Ask Viq lets you interrogate any number in plain English.

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