Microsoft Clarity audit profile, Vortex IQ

What the Vortex IQ Microsoft Clarity health audit checks: Microsoft Clarity Session Capture & UX Health

Nerve Centre KPIs · Audit Profile · Sentiment Settings

Verifies Clarity API access, session capture volume, dead clicks, quick-backs, and checkout-path frustration signals.

What this audit checks

Auth + session capture

• API token valid
• Data Export API accessible
• Session count stable vs 1-day baseline

Behaviour signals

• Dead-click rate within baseline
• Quick-back rate healthy
• Rage-click rate monitored

Page / checkout UX

• Checkout-path frustration signals monitored
• Scroll depth above floor

Funnel analysis

• Session conversion rate within baseline
• Cart abandonment rate healthy
• Goal completions tracked

Cross-platform

• Clarity session volume vs ecommerce conversion divergence

Severity thresholds

Signal	Warn	Critical
session_drop_pct	25	40
dead_click_rate_pct	8	12
quick_back_rate_pct	25	35
rage_click_rate_pct	5	8
checkout_path_frustration	1	5

Data sources

• GET https://www.clarity.ms/export-data/api/v1/project-live-insights - Aggregated traffic + behavioural metrics (1–3 day window)