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Metrics type: Supporting MetricsCategory: FBA Economics

At a glance

The total Fulfilment by Amazon fees you paid in the period. This is the pick-pack-ship cost Amazon charges per unit for storing your stock, picking it, packing it, and shipping it to the buyer, summed across all FBA orders. It is the single biggest controllable cost in most FBA businesses after cost of goods, and it is sized by product dimensions and weight, so it is a direct lever for packaging and product design. This card is the fulfilment-fee line; it sits alongside referral fees and storage fees to make up your total Amazon cost.

Calculation

Calculated automatically from your Amazon Seller Central data. See the At a glance summary above for what the metric tracks and the worked example below for a typical reading.

Worked example

A kitchenware brand on Amazon UK, FBA, 30-day window ending 01 May 26. All numbers illustrative.
Five things to notice:
  1. The cheap, light items are the fee problem, not the expensive ones. The spatula and measuring jug both burn nearly 30% of their price in fulfilment fees. The knife block, at 15%, is far healthier despite a bigger absolute fee. Low-price, awkwardly-sized items are where FBA economics break.
  2. This is fulfilment only, so it understates total Amazon cost. On top of the £8,906 here, the same orders carry referral fees (commonly 8 to 15% of price) and storage fees. To judge profitability, add all three; this card alone is not the full cost.
  3. Packaging is a direct lever. Because the fee is sized by dimensions and weight, shrinking the spatula’s packaging to drop a size tier can cut its per-unit fee meaningfully. That is real margin recovered without touching price.
  4. Watch for peak-season step-changes. Fulfilment surcharges around peak periods can lift the total even with flat volume. A sudden rise that lines up with the calendar is usually a surcharge, not a mix shift.
  5. Use the ratio card to know if this is a problem. The absolute number grows with sales, which is fine. What matters is whether fees are rising as a share of revenue, which is what Fees % of Revenue tracks and alerts on.

Sibling cards merchants should reference together

FBA Fees is one slice of your Amazon cost stack; read it with:

Reconciling against Amazon Seller Central

Where to look in Amazon Seller Central:
Seller Central → Reports → Payments → Transaction view (filter to FBA fulfilment fees), or the Fee Preview / FBA Inventory fee columns for per-unit estimates. The Date Range Reports (Summary) under Payments break out fulfilment fees from referral and storage fees for the period.
For per-ASIN fee detail, the FBA Fulfillment Fee column in inventory reports shows the estimated fee per unit. Timing, settlement, and reporting-lag table: Why our number may legitimately differ from Payments reports: Cross-connector reconciliation against other connectors the same seller may run:

Known limitations / merchant FAQs

Does this include the referral fee? No. This card is FBA fulfilment fees only. The referral fee (the percentage Amazon takes per sale) is on Referral Fees, and storage fees are on FBA Storage Fees. Add all three for total Amazon cost. Why did my FBA fees jump without my sales changing? The two usual causes are a fee-schedule update (Amazon revises FBA rates periodically) and a peak-season surcharge. A step-change that lines up with the calendar or an announced rate change is the explanation more often than a mix shift. How do I actually reduce this? Because the fee is sized by dimensions and weight, the biggest lever is packaging: right-size your boxes to drop a size tier, reduce weight, and remove void fill. Cutting a single size tier on a high-volume SKU can recover real margin. Use Per-ASIN Fee Outliers to find the best candidates. My per-unit estimate did not match the charged fee. Why? Per-unit fee previews are estimates. Amazon can re-measure a unit’s dimensions and weight and charge the actual fee at settlement, which differs slightly from the estimate. Why is there no alert on this card? The absolute fee total naturally grows with sales, so an alert on it would be noisy. The meaningful signal is fees as a share of revenue, which is tracked and alerted on by Fees % of Revenue.

Tracked live in Vortex IQ Nerve Centre

FBA Fees is one of hundreds of KPI pulses Vortex IQ tracks across Amazon Seller Central and 70+ other ecommerce connectors. Nerve Centre runs the detection layer; Vortex Mind investigates the cause when something moves; Ask Viq lets you interrogate any number in plain English. Start for free or book a demo to see this metric running on your own data.