Amazon (Selling Partner) on Vortex IQ

Monitor Amazon (Selling Partner) listings, account health and orders, and catch suppressions and sync problems before they cost sales.

Monitor Amazon (Selling Partner) listings, account health and orders, and catch suppressions and sync problems before they cost sales.

Connect or manage this source · How connecting works · Create a workflow

59

performance signals

17

automated checks

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workflows

126

API operations

Overview

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What you can achieve

Capabilities are grouped around merchant outcomes, not API terminology.

Protect revenue

Find failures, leaks and risks before they cost sales.

Run operations

Monitor orders, fulfilment, delivery and settlement.

Grow revenue

Improve discovery, conversion, campaigns and repeat purchase.

Catalogue quality

Identify missing, inconsistent or outdated product data.

Control risk and change

Keep tracking, access and change under governed control.

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From connection to verified outcome

The controlled sequence every capability follows. Nothing changes a connected system without the approval step.

1. Connect

   Authorise the source. Scopes are shown before access is granted.

2. Monitor

   Watch the signals against your own baselines, not universal defaults.

3. Detect

   Run checks and gather evidence specific to your store.

4. Recommend

   Explain what happened, why it matters and the proposed action.

5. Approve

   You review scope, risk and reversibility before anything changes.

6. Execute

   Apply through governed connector operations.

7. Verify

   Confirm the intended result and keep the receipt.

No changes are made without the configured approval policy. Read-only operations do not modify the connected system; schedules, access scopes, API usage and data handling remain governed by Vortex IQ controls.

Monitor (59)

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Monitor performance

59 performance signals. Open an outcome to see its signals and how each one alerts. Read-only operations do not modify the connected system.

Grow revenue (22 signals)

Signal	Alert behaviour	What it tracks
A+ Content Coverage (top-50 revenue)	Alert band 90 / 70	Description pending editorial review; the signal is live.
ASIN Conversion Rank by Query	Watch only	ASIN Conversion Rank by Query.
ASINs with Third-Party Offers	Alert band 5 / 50	Private-label ASINs where someone else is also offering , hijack candidates.
Amazon Share of Total Revenue	Watch only	Description pending editorial review; the signal is live.
Average Order Value	Alert band 0 / -5	Description pending editorial review; the signal is live.
Buy-Box Trend (top revenue ASINs)	Alert band 90 / 70	Description pending editorial review; the signal is live.
Buy-Box Win Rate (top-50 ASINs)	Alert band 90 / 70	Sample top-50 revenue ASINs; cached 6h to respect SP-API rate limits.
Catalogue Drift vs DTC	Alert band 5 / 50	ASINs whose price/title/image diverge from DTC siblings , brand consistency, MAP, SEO impact.
Estimated Revenue Lost to Buy-Box Loss	Alert band 0 / 1000	Buy-box-loss × 30-day units × ASP , recoverable revenue if buy-box reclaimed.
Fees % of Revenue	Alert band 12 / 18	Description pending editorial review; the signal is live.
Orders	Watch only	Description pending editorial review; the signal is live.
Organic vs Ad Sales Share	Merchant rule	Organic vs Ad Sales Share, shown by share.
Revenue Over Time	Alert band 0 / -5	Description pending editorial review; the signal is live.
Review Velocity (30d)	Merchant rule	Slowing review velocity = SEO / discoverability erosion.
Sales Volume Anomalies	Merchant rule	Sales Volume Anomalies over time.
Search Query Share (Brand)	Merchant rule	Description pending editorial review; the signal is live.
Star Rating Drift (top-50 revenue)	Merchant rule	Star Rating Drift (top-50 revenue) over time.
Suppressed Listings	Alert band 5 / 50	Listings hidden from search until missing attrs are filled , direct revenue blocker.
Top ASINs by Revenue	Watch only	Top ASINs by Revenue.
Top Branded Search Terms	Watch only	Top Branded Search Terms, compared across items.
Top Non-Branded Search Terms	Watch only	Discovery keywords your brand should defend / expand on , SEO + ad-targeting input.
Total Revenue	Alert band 0 / -5	Description pending editorial review; the signal is live.

Run operations (21 signals)

Signal	Alert behaviour	What it tracks
A-to-z Guarantee Claims (open)	Merchant rule	Alerts for A-to-z Guarantee Claims (open).
ASINs Approaching Long-Term Storage	Alert band 5 / 50	Inventory aging past 270 days , long-term storage fees kick in next cycle.
ASINs Stocking Out <7 Days	Alert band 0 / 5	Forecast: current_stock / 30D-velocity ≤ 7. The action queue for replenishment.
Account Health Creep	Alert band 1 / 2	Alerts for Account Health Creep.
Account Health Status	Alert band 1 / 2	Description pending editorial review; the signal is live.
Ad on OOS Detected	Alert band 5 / 50	Alerts for Ad on OOS Detected.
Avg Days to Settlement	Alert band 7 / 21	Description pending editorial review; the signal is live.
Buy-Box Loss Burst	Alert band 0 / 3	Alerts for Buy-Box Loss Burst.
Days of Cover (avg)	Merchant rule	Description pending editorial review; the signal is live.
FBA Fees	Watch only	Description pending editorial review; the signal is live.
FBA Storage Fees	Merchant rule	Description pending editorial review; the signal is live.
Late Shipment Rate	Alert band 1 / 2	Description pending editorial review; the signal is live.
New Suppressions (24h)	Alert band 5 / 50	Alerts for New Suppressions (24h).
Oldest Pending Payout (days)	Alert band 7 / 21	Description pending editorial review; the signal is live.
Order Defect Rate	Alert band 1 / 2	Stays below 1% or your account gets reviewed for suspension.
Pending Settlement	Watch only	Description pending editorial review; the signal is live.
Referral Fees	Watch only	Description pending editorial review; the signal is live.
Replenishment Recommendations	Watch only	Per-SKU: current stock, 30D velocity, days-of-cover, suggested replenish qty, lead-time-aware reorder date.
Return Rate	Alert band 5 / 15	Description pending editorial review; the signal is live.
Sell-Through Rate (FBA)	Merchant rule	Description pending editorial review; the signal is live.
Stranded Inventory Value	Merchant rule	Stock with no active buy-box or suppressed listing , cash sitting in warehouses.

Protect revenue (8 signals)

Signal	Alert behaviour	What it tracks
Ad Spend on Out-of-Stock ASINs	Alert band 5 / 50	Live $/day burning on ASINs that can’t convert. The pause-now alert.
Catalogue Drift Revenue at Risk	Merchant rule	Description pending editorial review; the signal is live.
Channel Mix (Amazon vs DTC)	Merchant rule	Channel Mix (Amazon vs DTC), shown by share.
MAP Violation Risk (vs DTC)	Merchant rule	Alerts for MAP Violation Risk (vs DTC).
Net Revenue (after fees + refunds)	Alert band 0 / -5	Description pending editorial review; the signal is live.
Pre-Fulfilment Cancel Rate	Alert band 1 / 2	Description pending editorial review; the signal is live.
Revenue at Risk (live)	Merchant rule	Sum of (suppressed_listings × velocity × ASP) + (no-buy-box ASINs × loss-share × velocity) , recoverable revenue.
Top Buy-Box-Loss ASINs	Merchant rule	Per-ASIN breakdown: buy-box %, units lost, $ at risk. The action queue for the marketplace manager.

Catalogue quality (7 signals)

Signal	Alert behaviour	What it tracks
Active Listings	Watch only	Description pending editorial review; the signal is live.
Brand Registry Coverage	Merchant rule	% of own-brand ASINs enrolled in Brand Registry. Enrolment unlocks A+/Stores/Sponsored Brands and protects against hijackers.
Inactive Listings	Alert band 5 / 50	Description pending editorial review; the signal is live.
Negative Feedback (30d)	Alert band 1 / 2	Description pending editorial review; the signal is live.
Negative Feedback Spike	Alert band 1 / 2	Alerts for Negative Feedback Spike.
Per-ASIN Fee Outliers	Merchant rule	ASINs whose fee % is >2× their category median , repackaging / dimensional-weight optimisation candidates.
Return Reason Clusters by ASIN	Merchant rule	Reason-coded returns clustered by ASIN , sizing / quality / listing-mismatch signals. (Replaces Brand-Analytics-gated ‘top complaints’.)

Control risk and change (1 signals)

Signal	Alert behaviour	What it tracks
Marketplace Health Score	Alert band 95 / 85	Composite , auth-rate × buy-box × inverse suppressed × inverse account-health-creep. The single number.

Audit (17)

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Audit risks and opportunities

A fix status appears only where the action, inputs, approval, verification and recovery controls are mapped. Candidate remediations are never executable. Open a check for the detail.

Ad Spend Likely Burning on OOS / Suppressed ASINs

Severity high · Outcome Protect revenue · Fix status Report only

Ad spend pointed at out-of-stock or suppressed ASINs buys clicks that cannot convert, burning budget at exactly zero return.

Vortex IQ detects and explains this; resolution is manual, with evidence and recommended steps.

Reference: AZ10

Listing buy-box win rate below 30% (Amazon-specific; non-applicable elsewhere)

Severity high · Outcome Grow revenue · Fix status Candidate remediation

Losing the Buy Box means losing the sale even when the listing wins the search; price, delivery promise and account health drive the algorithm.

A likely corrective operation exists, but its mapping and recovery are not yet complete, so execution is not offered. Evidence and recommended manual steps are provided.

Reference: MARKETPLACE-LISTING-002

Listings missing required attributes (varies per marketplace)

Severity high · Outcome Grow revenue · Fix status Candidate remediation

A listing missing a required attribute is commonly suppressed, down-ranked in marketplace search, or blocked from certain placements entirely, so it can be losing sales without showing any error the seller would notice on the listing itself.

A likely corrective operation exists, but its mapping and recovery are not yet complete, so execution is not offered. Evidence and recommended manual steps are provided.

Reference: MARKETPLACE-LISTING-001

Order Defect Rate

Severity high · Outcome Run operations · Fix status Candidate remediation

Order Defect Rate is Amazon’s primary account-health metric; sustained breaches lead to suspension, which is an existential event for a marketplace business.

A likely corrective operation exists, but its mapping and recovery are not yet complete, so execution is not offered. Evidence and recommended manual steps are provided.

Reference: AZ05

Seller feedback score dropped > 3pp in 30 days

Severity high · Outcome Grow revenue · Fix status Report only

Seller feedback score is one of the strongest signals marketplace search ranking and buy-box eligibility use, so a drop this size can cost visibility on every listing, not just the ones that triggered the negative feedback.

Vortex IQ detects and explains this; resolution is manual, with evidence and recommended steps.

Reference: MARKETPLACE-FEEDBACK-001

Buy-Box Win Rate Below Target

Severity medium · Outcome Grow revenue · Fix status Report only

Losing the Buy Box means losing the sale even when the listing wins the search; price, delivery promise and account health drive the algorithm.

Vortex IQ detects and explains this; resolution is manual, with evidence and recommended steps.

Reference: AZ03

Catalogue Drift Watch: Amazon vs DTC

Severity medium · Outcome Catalogue quality · Fix status Candidate remediation

Catalogue drift between marketplace and DTC (price, content, availability) confuses customers and can breach marketplace policy.

A likely corrective operation exists, but its mapping and recovery are not yet complete, so execution is not offered. Evidence and recommended manual steps are provided.

Reference: AZ11

FBA: ASINs Aging Toward Long-Term Storage

Severity medium · Outcome Run operations · Fix status Candidate remediation

FBA stock aging toward long-term storage accrues fees that can exceed the product’s margin; act before the fee date, not after.

A likely corrective operation exists, but its mapping and recovery are not yet complete, so execution is not offered. Evidence and recommended manual steps are provided.

Reference: AZ08

Late Shipment Rate

Severity medium · Outcome Run operations · Fix status Candidate remediation

Late shipments damage account health and demote listings; the marketplace punishes the seller, not the carrier.

A likely corrective operation exists, but its mapping and recovery are not yet complete, so execution is not offered. Evidence and recommended manual steps are provided.

Reference: AZ06

Limited A+ Content Coverage

Severity medium · Outcome Grow revenue · Fix status Report only

A+ content lifts Amazon conversion measurably; ASINs without it convert below their potential on the same traffic.

Vortex IQ detects and explains this; resolution is manual, with evidence and recommended steps.

Reference: AZ02

Marketplace fee % drifted > 2pp vs last quarter

Severity medium · Outcome Grow revenue · Fix status Report only

The share of revenue this marketplace takes as fees has shifted by more than 2 percentage points from last quarter. On thin-margin products, a shift this size can move a listing from profitable to break-even without anything on the store side changing at all.

Vortex IQ detects and explains this; resolution is manual, with evidence and recommended steps.

Reference: MARKETPLACE-FEE-001

Payout overdue > 7 days vs marketplace's typical schedule

Severity medium · Outcome Run operations · Fix status Candidate remediation

A payout is running more than 7 days behind this marketplace’s usual schedule. That is cash the store has already earned sitting outside its bank account, which matters directly to cash flow regardless of how the underlying sales are performing.

A likely corrective operation exists, but its mapping and recovery are not yet complete, so execution is not offered. Evidence and recommended manual steps are provided.

Reference: MARKETPLACE-PAYOUT-001

Pre-Fulfilment Cancel Rate

Severity medium · Outcome Protect revenue · Fix status Candidate remediation

Cancelling before fulfilment counts directly against seller metrics and usually traces to inventory sync problems.

A likely corrective operation exists, but its mapping and recovery are not yet complete, so execution is not offered. Evidence and recommended manual steps are provided.

Reference: AZ07

Return rate spiked > 50% vs 90-day average

Severity medium · Outcome Grow revenue · Fix status Report only

Returns on this marketplace jumped more than 50% above the recent average. Beyond the direct cost of the returned goods and return shipping, a spike this size often also damages the seller-performance metrics the marketplace uses for search ranking and account health.

Vortex IQ detects and explains this; resolution is manual, with evidence and recommended steps.

Reference: MARKETPLACE-RETURN-001

Stranded FBA Inventory

Severity medium · Outcome Run operations · Fix status Candidate remediation

Stranded inventory sits in FBA warehouses unsellable, accruing storage fees while earning nothing.

A likely corrective operation exists, but its mapping and recovery are not yet complete, so execution is not offered. Evidence and recommended manual steps are provided.

Reference: AZ09

Suppressed Amazon Listings

Severity medium · Outcome Run operations · Fix status Candidate remediation

Suppressed listings earn nothing while they sit invisible; each one is inventory paid for and unsellable until the flag is cleared.

A likely corrective operation exists, but its mapping and recovery are not yet complete, so execution is not offered. Evidence and recommended manual steps are provided.

Reference: AZ01

Third-Party Offers on Private-Label ASINs

Severity medium · Outcome Protect revenue · Fix status Report only

Third-party offers on private-label ASINs are usually hijackers or unauthorised resellers, taking sales and risking counterfeit complaints.

Vortex IQ detects and explains this; resolution is manual, with evidence and recommended steps.

Reference: AZ04

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Build your own automated fixes

Turn any finding into an automated fix with a Vortex IQ workflow: over 13,000 read and write operations across more than 200 connectors are available as building blocks, with approval, verification and rollback on every change.

Automate

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Automate approved work

Vortex IQ is integrated with 58 read and 68 write operations across notification subscriptions, feeds, notification destinations, orders, reports, report schedules on Amazon (Selling Partner). Combine them with anything from the over 13,000 operations across more than 200 connectors to automate the work in your own words.

Changes follow your configured approval policy: the target, proposed change, affected records, risk, reversibility and verification plan are shown before execution.

Create a workflow

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Ready to build your first Amazon (Selling Partner) workflow

Pick a trigger, add the operations above as steps, and every step that changes data pauses for your approval. Monitoring and audits are live now and can start any workflow you build.

Browse the operations you can build with

Resource	Read operations	Write operations
notification subscriptions	3	2
feeds	2	2
notification destinations	2	2
orders	4	0
reports	2	2
report schedules	2	2
shippingcarrieraccounts	0	3
shippingshipments	1	2

Signed-in users see the full catalogue in the workflow builder, filtered to the sources they have connected.