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Metrics type: Key MetricsCategory: Customer support
Open conversations with no admin reply yet, waiting_since older than the first-response SLA.

At a glance

Unanswered (awaiting first reply) is the urgent slice of Blitz’s backlog: open conversations where no agent has replied yet and the customer has now been waiting longer than your first-response SLA. These are the people forming their first impression of your support — staring at silence. Every one of them is actively breaching SLA right now, so unlike the broader Open Conversations count, the healthy reading here is zero. When this number is anything but zero, someone is waiting too long and the clock is still running.

Calculation

Vortex IQ queries open conversations and keeps only those that have received no admin reply — conversation.statistics.first_admin_reply_at is still null. For each, it measures how long the customer has been waiting (waiting_since, set when the customer last sent a message awaiting a reply) against your configured first-response SLA, honouring your Intercom office hours. Any conversation past that target is counted. Operator/bot messages and notes do not count as a first reply; only a genuine admin reply stops the clock.

Worked example

A representative reading of Unanswered (awaiting first reply) for Blitz first thing in the morning. The card shows 4 and the alert is red. The first-response SLA is 1 hour during office hours. The support lead opens the four conversations: three came in at 6am before the team logged on and have now waited two hours, and one slipped through assigned to an agent who called in sick. The lead replies to the three overnight ones with a quick acknowledgement (stopping each clock) and reassigns the orphaned conversation to herself. The count drops to zero. The pattern — overnight arrivals breaching before the shift starts — points to either an earlier start or an out-of-hours auto-reply, which the lead sets up so the clock does not start counting against an empty office. To see how often this happens, open First-Response SLA Attainment; to find the breaching conversations grouped by cause, ask Ask Viq “which conversations are past their first-response SLA right now?”

Sibling cards merchants should reference together

Reconciling against the vendor’s own dashboard

Where to look in Intercom’s own dashboard: In the Inbox, filter the Open folder to conversations with no reply, or use the Unassigned / Waiting on us views if your workspace has them. For the trend, Reports → Conversations → First response time and any first-response SLA report show how often replies missed target. Intercom’s live inbox does not always surface a single “breaching first reply” count, which is exactly what this card isolates. Why the Vortex IQ value may legitimately differ: Cross-connector reconciliation: when a high-LTV shopper is among those waiting, High-Value Customer Waiting flags it for priority handling if a commerce sibling is connected. For divergence investigations, use Vortex Mind.

Known limitations / merchant FAQs

Q: How often does Unanswered (awaiting first reply) update? It is real-time. As soon as an agent sends the first reply, the conversation drops off; as soon as a new one breaches, it appears. Q: Why does my Intercom inbox show a different number? Most often the office-hours clock or whether an auto-message counts as a reply. Confirm your office hours and check that a bot greeting is not masking an unanswered conversation. Q: Does an automated welcome message count as a first reply? No. The card only stops the clock on a genuine admin reply, so an auto-greeting will not hide a customer who is still waiting for a human. Q: Can I customise the alert threshold? The alert fires whenever any conversation is breaching (greater than zero), which is the intended behaviour for an SLA-critical card. The underlying SLA target itself is configurable per profile in the Alert Rules tab.

Tracked live in Vortex IQ Nerve Centre

Unanswered (awaiting first reply) is one of hundreds of KPI pulses Vortex IQ tracks across Intercom and 70+ other ecommerce connectors. Nerve Centre runs the detection layer; Vortex Mind investigates the cause when something moves; Ask Viq lets you interrogate any number in plain English. Start for free or book a demo to see this metric running on your own data.