At a glance
Orders by State breaks your Bonanza order count down by US state and renders it on a choropleth map. It shows where buyer demand is concentrating across the country, so you can see at a glance which states drive volume from your booth. A clear geographic read helps with shipping-zone planning and regional marketing. Use it alongside AOV by State to separate where orders come from versus where the high-value baskets sit.
Calculation
Each Bonanza order in the window is attributed to the buyer’s shipping state, then summed per state. The result is a per-state count rendered as a choropleth, with intensity scaled to the order volume in each state. See At a glance for the window and the worked example below for a representative reading.Worked example
A representative reading of Orders by State for a typical merchant on Bonanza. On 14 Mar 26 a booth selling vintage homeware sees 420 orders across the trailing 30 days, with California at 78, Texas at 54, and New York at 41, while the remaining volume scatters thinly across 30 other states. The map shows demand heavily weighted to the coasts and the southern corridor, which suggests the seller should review carrier zones and consider a regional promotion in the underweight Midwest. The action here is to align shipping rates and ad targeting with where buyers actually are. Vortex Mind can trace whether a state’s spike is driven by a single listing or a broad lift, and Ask Viq lets you ask in plain English which states grew fastest this month.Sibling cards merchants should reference together
Reconciling against Bonanza
Where to look in Bonanza’s own dashboard: In Bonanza, open your booth dashboard and the selling area to review order records and buyer shipping addresses, which underpin the state-level attribution shown here. Why the Vortex IQ value may legitimately differ:
Cross-connector reconciliation: complement with sibling cards in the same category for the full diagnostic picture. For divergence investigations, use Vortex Mind.