At a glance
Landing Page Performance vs Bounce is a cross-platform card that lines up each landing page’s performance signal against the bounce rate Amplitude measures for visitors who arrive on it. Read as a table, it lets you spot pages where a slow or weak experience is driving people straight back out. When a sluggish landing page and a high bounce rate co-occur on the same row, that page is quietly losing sessions before they ever reach the funnel, which is revenue left on the table at the very top of the journey.
Calculation
For each significant landing page, this card pairs a performance signal with the bounce rate Amplitude records for sessions that begin on that page, presenting the result as a sortable table over the selected period. The alert flags rows where a slow page and a high bounce rate occur together, since that combination is the strongest indicator of experience-driven drop-off. See the At a glance summary above for what the card tracks and the worked example below for a typical reading.Worked example
A representative reading of Landing Page Performance vs Bounce for a typical merchant on Amplitude. For the 30 days to 22 Mar 26 most landing pages sit around a 45 percent bounce rate with healthy load performance. One campaign landing page stands out: it is noticeably slower to become usable and shows a 71 percent bounce rate against a much larger arriving audience. The row jumps out because both signals are bad at once, so the co-occurrence condition fires. Vortex Mind traces the slow performance to an oversized hero image and a third-party script blocking render, and links the bounce spike to a paid campaign sending high-intent traffic to that exact page. Ask Viq is used to ask, in plain English, how many sessions that page lost to bounce in the period, which frames the opportunity before the page is optimised.Sibling cards merchants should reference together
Reconciling against Amplitude
Where to look in Amplitude’s own dashboard: Use Event Segmentation or a Pathfinder report grouped by landing page to read bounce behaviour per page, and pull the page performance signal from your performance tooling. This card combines two different systems, so the performance side lives outside Amplitude. Amplitude Dashboards can hold the bounce view; compare it against the same 30-day window in Vortex IQ. Confirm how a landing page and a bounce are defined before deciding the readings disagree. Why the Vortex IQ value may legitimately differ: Because this is a cross-platform card, you are comparing Amplitude event data with a separate landing-page performance source. Definitional differences between the two systems are expected, not a fault.
Cross-connector reconciliation: because two systems are compared, expect baseline differences and focus on the rows where both signals move together. For divergence investigations, use Vortex Mind.