Amazon Ads on Vortex IQ

Monitor Amazon Ads campaign performance and spend efficiency, and catch tracking or pacing problems before budget is wasted.

Monitor Amazon Ads campaign performance and spend efficiency, and catch tracking or pacing problems before budget is wasted.

Connect or manage this source · View setup guide · Create a workflow

93

performance signals

5

automated checks

Build your own

automated fixes

5

proven workflows

227

API operations

Overview

What you can achieve

Capabilities are grouped around merchant outcomes, not API terminology.

Run operations

Monitor orders, fulfilment, delivery and settlement.

Protect revenue

Find failures, leaks and risks before they cost sales.

Grow revenue

Improve discovery, conversion, campaigns and repeat purchase.

Catalogue quality

Identify missing, inconsistent or outdated product data.

Customer experience

Find storefront, speed, accessibility and journey problems.

Control risk and change

Keep tracking, access and change under governed control.

From connection to verified outcome

The controlled sequence every capability follows. Nothing changes a connected system without the approval step.

1. Connect

   Authorise the source. Scopes are shown before access is granted.

2. Monitor

   Watch the signals against your own baselines, not universal defaults.

3. Detect

   Run checks and gather evidence specific to your store.

4. Recommend

   Explain what happened, why it matters and the proposed action.

5. Approve

   You review scope, risk and reversibility before anything changes.

6. Execute

   Apply through governed connector operations.

7. Verify

   Confirm the intended result and keep the receipt.

No changes are made without the configured approval policy. Read-only operations do not modify the connected system; schedules, access scopes, API usage and data handling remain governed by Vortex IQ controls.

Monitor (93)

Monitor performance

93 performance signals. Open an outcome to see its signals and how each one alerts. Read-only operations do not modify the connected system.

Grow revenue (54 signals)

Signal	Alert behaviour	What it tracks
All Conversions	Watch only	Description pending editorial review; the signal is live.
Audience Overlap (AMC)	Watch only	% of DSP-reached audiences that also saw Sponsored Products / Brands creative - true unduplicated reach.
Branded Harvest Candidates	Watch only	Branded search terms surfaced in auto campaigns - defensive harvest, claim before competitors do.
CPC by Campaign	Watch only	CPC by Campaign.
CTR by Campaign	Watch only	CTR by Campaign.
Campaign Comparison	Watch only	Campaign Comparison, broken down by row.
Clicks vs Conversions	Watch only	Description pending editorial review; the signal is live.
Conversion Actions Breakdown	Watch only	Conversion Actions Breakdown.
Conversion Drop Alert	Watch only	Description pending editorial review; the signal is live.
Conversion Funnel	Watch only	Conversion Funnel, stage by stage.
Conversion Lag	Watch only	Conversion Lag, compared across items.
Conversion Rate Trend	Watch only	Description pending editorial review; the signal is live.
Conversion Rate by Campaign	Watch only	Conversion Rate by Campaign.
Conversion Rate by Device	Watch only	Conversion Rate by Device.
Conversions Trend	Watch only	Description pending editorial review; the signal is live.
Conversions by Campaign	Watch only	Conversions by Campaign.
Conversions by Country	Watch only	Description pending editorial review; the signal is live.
Conversions by Day of Week	Watch only	Conversions by Day of Week.
Conversions by Device	Watch only	Conversions by Device.
Conversions by Hour	Watch only	Description pending editorial review; the signal is live.
DSP Audience Reach	Watch only	Description pending editorial review; the signal is live.
DSP Creative Fatigue Alert	Merchant rule	Creatives whose frequency exceeds 5/audience and whose CTR has dropped >25% vs prior period - refresh the asset.
DSP Retargeting Reach	Watch only	Description pending editorial review; the signal is live.
Harvest Promotion Lift	Watch only	Description pending editorial review; the signal is live.
Harvest Queue (ready to promote)	Watch only	Auto-campaign search terms with >2 orders + ROAS > target that have not yet been promoted to manual targeting. Promote weekly.
Harvest Velocity	Watch only	Harvest Velocity over time.
Harvest Velocity Trend	Watch only	Weekly count of terms promoted out of auto-campaigns. Tracks whether the buyer is keeping the harvest queue clear.
Keyword Catalogue	Watch only	Active keywords (text, match type, state, bid) from /sp/keywords/list. Amazon does not expose per-keyword spend/conversions/CTR on this endpoint, so t
Landing Page Revenue	Watch only	Landing Page Revenue, broken down by row.
Negative-Keyword Candidates	Watch only	Search terms with >$X spend and zero conversions - wasted spend that’s recoverable on next sweep.
Oldest Unpromoted Harvest Term	Merchant rule	Days since the oldest qualifying search term entered the harvest queue without being promoted.
Organic Lift from Ads	Watch only	% of organic-rank growth attributable to recent ad activity - the long-tail value of Sponsored Brands.
Overspending Campaigns	Watch only	Overspending Campaigns, broken down by row.
Promotion Conversion Lift	Merchant rule	Average conversion-rate uplift on terms after promotion to manual exact targeting (vs auto baseline).
ROAS	Alert band 3 / 1.5	Description pending editorial review; the signal is live.
ROAS Trend	Watch only	Description pending editorial review; the signal is live.
ROAS by Campaign	Watch only	ROAS by Campaign.
ROAS by Day of Week	Watch only	ROAS by Day of Week.
ROAS by Device	Watch only	ROAS by Device.
ROAS by Region	Watch only	ROAS by Region.
Revenue by Campaign	Watch only	Revenue by Campaign.
Search Terms Ready to Promote	Watch only	Description pending editorial review; the signal is live.
Search Terms Report	Watch only	Search Terms Report, broken down by row.
Search-Term Harvest Candidates	Watch only	Auto-campaign search terms with >2 orders that haven’t been promoted to manual targeting yet - recurring value.
Spend by Campaign	Watch only	Spend by Campaign.
Sponsored Brands Halo Effect	Watch only	VXCORE-268: Sponsored Brands share of total ad-attributed sales (SB sales ÷ total SP+SB+SD sales) - a directional spend-mix proxy, NOT a measured lift
TACOS	Watch only	Total ACOS - ad spend ÷ total sales (organic + ads). Tracks whether advertising is lifting the whole pie or just shifting attribution.
Top Cities by Conversions	Watch only	Top Cities by Conversions.
Top Performing Campaigns	Watch only	Top Performing Campaigns, broken down by row.
Total Revenue	Watch only	Description pending editorial review; the signal is live.
Underspending Campaigns	Watch only	Underspending Campaigns, broken down by row.
Wasted Spend (Negative-KW Candidates)	Alert band 5 / 50	Roll up of spend on zero-converting search terms - recoverable next sweep.
Worst Performing Campaigns	Watch only	Campaigns with ROAS below 1 over the trailing 30 days - pause or renegotiate bids. The archetype’s second condition (CPA more than double a merchant t
Zero-Conversion Spend	Watch only	Description pending editorial review; the signal is live.

Run operations (24 signals)

Signal	Alert behaviour	What it tracks
Active Ads on No-Buy-Box ASINs	Alert band 5 / 50	Ad clicks land on a Buy-Box you don’t own - competitor wins the sale, you paid for the click.
Bid-Modifier Coverage	Watch only	Description pending editorial review; the signal is live.
Branded vs Non-Branded Mix	Watch only	Branded vs Non-Branded Mix, shown by share.
Branded vs Non-Branded Spend	Watch only	Branded vs Non-Branded Spend, shown by share.
Budget Utilisation	Alert band 70 / 30	Description pending editorial review; the signal is live.
CPA Trend	Watch only	Description pending editorial review; the signal is live.
CPA by Keyword	Watch only	CPA by Keyword.
CPC Anomaly	Watch only	Description pending editorial review; the signal is live.
CPC Spike Detection	Watch only	Description pending editorial review; the signal is live.
CPC Trend	Alert band 0 / 25	Description pending editorial review; the signal is live.
CTR Trend	Watch only	Description pending editorial review; the signal is live.
CTR by Keyword	Watch only	CTR by Keyword.
DSP Reach	Watch only	Description pending editorial review; the signal is live.
DSP vs Sponsored Spend	Watch only	DSP vs Sponsored Spend, shown by share.
DSP vs Sponsored Spend Mix	Watch only	Spend split between DSP and Sponsored surfaces - rebalances when DSP retargeting underperforms or upper-funnel spend is over-allocated.
Impression Share	Alert band 70 / 40	Description pending editorial review; the signal is live.
Impressions Trend	Watch only	Description pending editorial review; the signal is live.
Quality Score Distribution	Alert band 7 / 4	Quality Score Distribution, compared across items.
Spend Anomaly	Watch only	Description pending editorial review; the signal is live.
Spend Over Time	Alert band 0 / -10	Description pending editorial review; the signal is live.
Spend vs Budget	Watch only	Description pending editorial review; the signal is live.
Top Keywords by Spend	Watch only	Top Keywords by Spend.
Total Spend	Watch only	Description pending editorial review; the signal is live.
Wasted Spend	Watch only	Description pending editorial review; the signal is live.

Customer experience (11 signals)

Signal	Alert behaviour	What it tracks
CPA by Region	Watch only	CPA by Region.
CPC by Device	Watch only	CPC by Device.
CPC by Hour	Watch only	CPC by Hour over time.
CTR by Device	Watch only	CTR by Device.
CTR by Region	Watch only	CTR by Region.
Landing Page CPC	Watch only	Landing Page CPC, broken down by row.
Landing Page Conv. Rate	Watch only	Landing Page Conv. Rate, broken down by row.
Landing Page Performance	Watch only	Landing Page Performance, broken down by row.
Spend by Country	Watch only	Description pending editorial review; the signal is live.
Spend by Device	Watch only	Spend by Device.
Spend by Hour	Watch only	Spend by Hour.

Protect revenue (3 signals)

Signal	Alert behaviour	What it tracks
Active Ads on Out-of-Stock SKUs	Alert band 5 / 50	Spend on ASINs that can’t convert. Pause immediately or reroute to in-stock siblings.
CTR Decline Alert	Watch only	Description pending editorial review; the signal is live.
Non-Branded Harvest Candidates	Watch only	Non-branded harvest = new acquisition surface. Higher value but higher bid risk.

Catalogue quality (1 signals)

Signal	Alert behaviour	What it tracks
ACOS	Alert band 25 / 40	Advertising Cost of Sales - ad spend ÷ attributed sales. Below category benchmark = profitable; above = bleeding.

Audit (5)

Audit risks and opportunities

A fix status appears only where the action, inputs, approval, verification and recovery controls are mapped. Candidate remediations are never executable. Open a check for the detail.

Conversion tracking broken (clicks > 0 but conversions = 0)

Severity critical · Outcome Grow revenue · Fix status Report only

Over 100 clicks with zero recorded conversions almost never means genuinely zero sales; it means the ad platform cannot see the sales that are happening. Every bid strategy that optimises toward conversions is currently optimising against no signal at all, which makes the campaign’s spend effectivel

Vortex IQ detects and explains this; resolution is manual, with evidence and recommended steps.

Reference: AD-TRACK-002

Wasted spend , campaigns with ROAS < 1 over 30d

Severity critical · Outcome Grow revenue · Fix status Candidate remediation

A campaign returning less than $1 of revenue for every$1 spent is losing money on every dollar put into it, before accounting for product cost or fulfilment. Over 30 days that is not a bad day, it is a sustained drain on ad budget that could be funding a campaign that actually returns a profit.

A likely corrective operation exists, but its mapping and recovery are not yet complete, so execution is not offered. Evidence and recommended manual steps are provided.

Reference: AD-SPEND-001

Missing UTM tags in ad destination URLs

Severity high · Outcome Control risk and change · Fix status Report only

Ads landing without UTM tags cannot be attributed, so the spend disappears from every report and the channel looks worse than it is.

Vortex IQ detects and explains this; resolution is manual, with evidence and recommended steps.

Reference: AD-TRACK-001

Budget > 80% used before mid-month

Severity medium · Outcome Grow revenue · Fix status Candidate remediation

More than 80% of this month’s budget is gone before the month is half over. At this pace the campaign runs out of budget and stops serving for the back half of the month, losing whatever sales it would have driven during that gap.

A likely corrective operation exists, but its mapping and recovery are not yet complete, so execution is not offered. Evidence and recommended manual steps are provided.

Reference: AD-SPEND-002

Disapproved ads in active campaigns

Severity medium · Outcome Grow revenue · Fix status Candidate remediation

A disapproved ad stops serving immediately, so any budget allocated to it is not reaching anyone. If it sits in an active campaign unnoticed, the campaign quietly loses reach and volume with no error visible outside the ad platform itself.

A likely corrective operation exists, but its mapping and recovery are not yet complete, so execution is not offered. Evidence and recommended manual steps are provided.

Reference: AD-CREATIVE-001

Build your own automated fixes

Turn any finding into an automated fix with a Vortex IQ workflow: over 13,000 read and write operations across more than 200 connectors are available as building blocks, with approval, verification and rollback on every change.

Automate

Automate approved work

Vortex IQ is integrated with 87 read and 140 write operations across budgetrules, adgroups, campaign budgetrules, targets, campaigns, keywords on Amazon Ads. Combine them with anything from the over 13,000 operations across more than 200 connectors to automate the work in your own words.

Changes follow your configured approval policy: the target, proposed change, affected records, risk, reversibility and verification plan are shown before execution.

Create a workflow

Proven workflow templates (5)

Budget Pacing Guard

For Performance marketing manager · Ready to deploy

forecasts over/underspend against plan and stages bounded reallocations for approval.

Also available on: Meta Ads (Facebook), Quora Ads, LinkedIn Ads, Microsoft Ads (Bing), Snapchat Ads, TikTok Ads, AdRoll, Criteo

Tested alongside: BigCommerce, Shopify, Microsoft Teams

Runs on a schedule or trigger. Any step that changes data pauses for approval, and results deliver to the configured destination with a run receipt.

Creative Fatigue Watch

For Performance marketing manager · Ready to deploy

detects declining response by creative/audience and opens a replacement brief.

Also available on: Meta Ads (Facebook), Quora Ads, LinkedIn Ads, Microsoft Ads (Bing), Snapchat Ads, TikTok Ads, AdRoll, Criteo

Tested alongside: BigCommerce, Shopify, Microsoft Teams

Runs on a schedule or trigger. Any step that changes data pauses for approval, and results deliver to the configured destination with a run receipt.

Promotion Activation QA

For Performance marketing manager · Ready to deploy

verifies ads, dates, URLs, tracking, inventory and storefront offer before spend begins.

Also available on: Meta Ads (Facebook), Quora Ads, LinkedIn Ads, Microsoft Ads (Bing), Snapchat Ads, TikTok Ads, AdRoll, Criteo

Tested alongside: BigCommerce, Shopify, Microsoft Teams

Runs on a schedule or trigger. Any step that changes data pauses for approval, and results deliver to the configured destination with a run receipt.

Search Query Waste Miner

For Performance marketing manager · Ready to deploy

clusters irrelevant or expensive queries and drafts negative-keyword actions.

Also available on: Meta Ads (Facebook), Quora Ads, LinkedIn Ads, Microsoft Ads (Bing), Snapchat Ads, TikTok Ads, AdRoll, Criteo

Tested alongside: BigCommerce, Shopify, Microsoft Teams

Runs on a schedule or trigger. Any step that changes data pauses for approval, and results deliver to the configured destination with a run receipt.

Wasted Spend Watch

For Performance marketing manager · Ready to deploy

alerts on spend with no meaningful outcomes and recommends pause, budget or targeting review.

Also available on: Meta Ads (Facebook), Quora Ads, LinkedIn Ads, Microsoft Ads (Bing), Snapchat Ads, TikTok Ads, AdRoll, Criteo

Tested alongside: BigCommerce, Shopify, Microsoft Teams

Runs on a schedule or trigger. Any step that changes data pauses for approval, and results deliver to the configured destination with a run receipt.

Browse the operations you can build with

Resource	Read operations	Write operations
budgetrules	6	5
adgroups	4	5
campaign budgetrules	3	6
targets	3	6
campaigns	3	5
keywords	2	5
negativekeywords	2	5
negativetargets	2	5

Signed-in users see the full catalogue in the workflow builder, filtered to the sources they have connected.

25 further designed workflows are in validation and become activatable only once proven against a live account. Prototypes are never presented as ready.