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Metrics type: Supporting MetricsCategory: Marketplace

At a glance

Orders by State maps where your Walmart Marketplace order volume is coming from across the US, broken down by the buyer’s shipping state. It turns a flat order count into a geographic picture you can act on. That helps with fulfilment placement, regional demand planning, and spotting where WFS or carrier choices could speed delivery.

Calculation

Vortex IQ groups your Walmart Marketplace orders for the selected 30-day window by the shipping destination state and counts the orders in each. The result is a per-state distribution rendered as a choropleth, where each state’s shade reflects its share of total volume. As described in the At a glance summary, the unit is a simple order count per region. The worked example below shows how the distribution informs a fulfilment decision.

Worked example

A representative reading of Orders by State for a typical merchant on Walmart Marketplace. On 12 Mar 26 a seller sees that roughly 30 percent of trailing-30-day orders ship to California and Texas combined, while the Northeast is comparatively light. Delivery times to the West Coast are stretching because stock sits in a single eastern warehouse. The action is to evaluate WFS placement or a second fulfilment node nearer the West Coast demand cluster to protect dispatch SLA and customer experience. For deeper investigation, use Vortex Mind to trace upstream causes; for natural-language exploration, ask Ask Viq.

Sibling cards merchants should reference together

Reconciling against Walmart Seller Center

Where to look in Walmart Seller Center: Cross-check against the Order Management area, where individual orders carry their shipping address, and any geographic or sales reports Walmart exposes. Summing orders by destination state there should approximate this card’s distribution. Why the Vortex IQ value may legitimately differ: Cross-connector reconciliation: complement with sibling cards in the same category for the full diagnostic picture. For divergence investigations, use Vortex Mind.

Known limitations / merchant FAQs

Q: How often does Orders by State update? The card refreshes on the standard data refresh (typically every 30-60 minutes for live integrations). For real-time signals, force a manual refresh from the dashboard. Q: Why does my Walmart Seller Center show a different number? Seller Center may count by a calendar period rather than the rolling 30-day window, and orders that straddle the window edge can land on different sides. Time-zone alignment and any test-order or fulfilment filters can also change which orders are included. Q: Which state is used when billing and shipping addresses differ? The card groups by the shipping destination state, since that is what drives fulfilment placement and delivery time. Billing geography is not used for this breakdown. Q: Can I customise the alert threshold? Yes, alert thresholds are configurable per profile in the Alert Rules tab. Adjust to match your business baseline rather than relying on the generic default.

Tracked live in Vortex IQ Nerve Centre

Orders by State is one of hundreds of KPI pulses Vortex IQ tracks across Walmart Marketplace and 70+ other ecommerce connectors. Nerve Centre runs the detection layer; Vortex Mind investigates the cause when something moves; Ask Viq lets you interrogate any number in plain English. Start for free or book a demo to see this metric running on your own data.