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Nerve Centre KPIs · Audit Profile · Sentiment Settings Volusion is a legacy US hosted ecommerce platform (founded 1999) with a long-lived, actively-trading SMB install base that has chosen not to replatform. Data flows through Volusion’s modern API and the classic CSV-based generic export endpoints (WebService.aspx), so older stores without full API coverage still audit cleanly. This module answers the four questions that matter for a multi-year Volusion catalogue: (1) are credentials and export pulls healthy; (2) is the catalogue clean (missing images / descriptions / manufacturer / SEO meta); (3) are refunds, fulfilment and inventory under control; and (4) what leaks when Volusion is paired with an ad, marketplace, email or website-performance sibling - ads on out-of-stock SKUs, catalogue drift, under-used email, and pagespeed-driven cart loss.

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What this audit checks

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Authentication & access

  • Store URL resolves and the generic export host (/net/WebService.aspx) responds 200
  • API Login + Encrypted Password (or bearer token) authenticate against a 1-row Generic\Orders probe
  • Required read scopes present (read_orders, read_products, read_customers)
  • Export/credential not silently failing - consecutive auth failures over 1h flagged before the dashboard goes blind

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Catalogue & SEO completeness

  • Products missing primary image (PhotoURL empty) - conversion drag
  • Products missing description (ProductDescription empty)
  • Products missing manufacturer (ProductManufacturer empty) - filtering / feed gaps
  • Products missing SEO meta (MetaTag_Title or MetaTag_Description empty) >10% of catalogue
  • Hidden products (Hide=true) that still have inventory and recent orders (accidentally delisted bestsellers)

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Refunds, returns & order SLA

  • Refund/return rate >5% on 30D vsP (product-quality / expectation mismatch)
  • Rolling 24h refund rate >2x 30D baseline (anomaly)
  • Refund value as % of revenue >8% (margin destroyer)
  • Cancellation rate >3% on 30D vsP
  • Processing/New order backlog >2x 30D average (fulfilment drag)

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Inventory hygiene

  • Visible products with StockStatus <= 0 (out of stock but still on storefront)
  • Low-stock products at/below LowStockLevel across >5% of catalogue
  • Products with inventory tracking disabled >30% of catalogue (unintended)
  • Stock-out burst - >5 SKUs transitioned to OOS in the last hour

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Tax & US compliance

  • Orders with missing or zero TotalTax in taxable destination states (under-collection risk)
  • Tax-collected-by-state distribution available for the trailing 90D (nexus visibility)
  • Sudden drop in tax-collected share vs 30D baseline (tax setting regression)

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Cross-platform: leak vs Ads / Marketplace / Email / Website (the killer area)

  • Active ad spend on OOS Volusion SKUs - daily spend on products with StockStatus <= 0 (Google Ads / Amazon Ads sibling)
  • Catalogue drift - same SKU, Volusion vs Amazon/eBay price delta >20% or title/image mismatch
  • Email-attributed revenue share <15% (email under-utilised) OR drop >20% vsP (Klaviyo / Dotdigital sibling)
  • Pagespeed-driven cart loss - estimated revenue lost while LCP/CWV degraded on the store URL (website-performance sibling)

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Severity thresholds

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Data sources

  • GET https://{store_url}/net/WebService.aspx?EDI_Name=Generic\Orders - Auth probe + revenue / refund / status-mix / tax context (1-row = cheapest validate)
  • GET https://{store_url}/net/WebService.aspx?EDI_Name=Generic\Products - Catalogue completeness - image / description / manufacturer / SEO meta gaps
  • GET https://{store_url}/net/WebService.aspx?EDI_Name=Generic\Customers - Customer count + repeat rate + top-spender + churn-risk concentration
  • GET https://{store_url}/net/WebService.aspx?EDI_Name=Generic\Returns - Refund-rate spike detection + refund value share of revenue
  • GET https://{store_url}/net/WebService.aspx?EDI_Name=Generic\ProductsInventory - OOS + low-stock + no-tracking + stock-out burst