At a glance
Mirakl Feed Rejections (24h) counts the product-feed lines Target rejected at the Mirakl import in the last 24 hours. Target Plus catalogues are distributed through the Mirakl platform, often via a feed manager such as Feedonomics, and a rejection means a listing has dropped out of the catalogue or failed to update. Common causes are schema drift, attribute violations, and image-dimension violations. A spike means live or pending listings are silently disappearing, which both costs sales and feeds the feed-quality dimension of Target’s partner-status review.
Calculation
Vortex IQ reads the Mirakl feed-import results for your Target Plus partner account and counts the lines marked rejected within a rolling 24-hour window on each refresh. Each rejected line carries an import error reason, which the related listing cards expose so you can group rejections by cause. Because feeds typically flow from a source store through a feed manager into Mirakl, a single upstream change can produce many rejections at once, so the count is a sensitive early signal of a broken feed mapping. The window is fixed at 24 hours to keep the card focused on what is actively breaking rather than historical noise. See the worked example below for a typical spike pattern.Worked example
A representative reading of Mirakl Feed Rejections (24h) for a typical Target Plus partner. On 21 Jun 26 a beauty partner pushes a feed update from BigCommerce through Feedonomics. A category-mapping change drops the primary category attribute on 140 SKUs, and Target’s Mirakl import rejects all 140 lines for a missing required attribute. By the next refresh this card jumps from 0 to 140 and fires its alert. The operations lead opensrejected-listings-mirakl-import-errors, sees the common reason, fixes the mapping in Feedonomics, and re-submits the feed. By 22 Jun 26 the rolling count falls back toward zero. Use Vortex Mind to trace the rejection reason and the feed run that introduced it, and ask Ask Viq “what caused yesterday’s feed rejections and which SKUs were affected?”.
Sibling cards merchants should reference together
Reconciling against Target Plus Partners
Where to look in the Target Plus Partners portal: Open the Mirakl feed import logs, which list each import run with its accepted and rejected line counts and the rejection reasons. The portal is the authority on which lines failed and why; this card surfaces the rolling 24-hour total so you notice a spike without opening every import log. Why the Vortex IQ value may legitimately differ:
Cross-connector reconciliation: Because the feed usually originates upstream, reconcile the failing attributes against your BigCommerce admin and the Feedonomics transform that built the feed, not just the Mirakl log.
Known limitations / merchant FAQs
Q: How often does this card update? It refreshes on the standard data refresh over a rolling 24-hour window, so a new batch of rejections appears within a refresh cycle of the import that produced them. Q: Why does the Target Plus Partners number differ from this card? The portal reports per import run while this card sums rejections across the rolling 24 hours, and the portal may also count warnings or skipped lines that this card excludes. Filter the portal to rejections within the same window to reconcile. Q: How does this relate to the sibling metrics? This count is the headline;rejected-listings-mirakl-import-errors gives the line detail, and mirakl-feed-import-success-rate shows the same event as a rate.
Q: Can I change the alert threshold?
The default fires on any rejection. If your feeds routinely carry a small expected reject rate, raise the threshold in the Alert Rules tab so only meaningful spikes alert.