% Revenue From POS-Only Items for the selected period.
At a glance
The share of total revenue generated by items that are sold only in store and are not visible on your Square Online storefront, expressed as a percentage. It puts a value on the in-store-only slice of your catalog. A high percentage means a large part of your business depends on products customers cannot buy on the web, which is either a deliberate retail strategy or a sizeable online opportunity left on the table.
Calculation
Calculated automatically from your Square Online data. See the At a glance summary above for what the metric tracks and the worked example below for a typical reading.Worked example
A UK garden centre on Square. One large retail site plus a Square Online storefront for tools, seeds, and gift items. Many bulky lines (compost, paving, large plants) sell only in store. The window is the 30 days to 12 Apr 26, total revenue $182,000.
Three things to notice:
- Over a third of revenue rides on items not for sale online. A 35% reading is high, and for a garden centre it is partly structural: you cannot sensibly ship a pallet of paving. But not all $63,700 is bulky goods. The slice that is small, shippable, and merely unpublished is direct online upside.
- The percentage alone does not tell you what to publish. A 35% share could come from five high-value bulky lines (little online opportunity) or fifty small unpublished items (large opportunity). Read this card next to Items POS-Sellable but Not Online-Visible to see whether the revenue is concentrated or spread.
- No alert, because the right level is a business decision. A specialist retailer might run a healthy 50%; a pure-play web brand near 0%. The card describes your shape so you can decide whether to shift it, rather than firing on a number that means different things for different merchants.
Sibling cards merchants should reference together
Reconciling against Square
Where to look in the Square Dashboard: Square Dashboard, Reports, Item sales. Run the item sales report for the same 30-day window and cross-reference each item’s revenue with its online visibility (from Items, Channel listings). Sum the revenue of the items that are not visible online and divide by total item-sales revenue. The resulting share should match this card. There is no single Square report that produces this percentage directly, it is a join between item sales and item visibility. Other Square Dashboard views that look like the same number but aren’t:- Item sales report joined to channel visibility: this is the right reconciliation, and it requires combining two views.
- Sales summary, grouped by source: this is the channel revenue split (POS vs online vs invoices), not the item-availability split. An in-store-only item and a POS-channel sale overlap but are not identical.
- Reports, Sales by category: groups revenue by category, not by online visibility.
- Items, hidden filter (count only): shows how many items are hidden, not how much revenue they earn.
Cross-connector reconciliation:
Why this card is meaningful on Square: because Square’s unified catalog gives every item a single online-visibility flag, you can cleanly attribute revenue to in-store-only versus online-available items. On platforms where the POS and web catalogs are separate products, joining revenue to a single availability flag is far harder, so this share is hard to compute reliably.
Known limitations / merchant FAQs
Is a high percentage a bad thing? Not inherently. A garden centre, a butcher, or a hardware store will naturally earn a large share from items that only make sense in store. The card is not a verdict; it is a measure of how much of your revenue depends on retail-exclusive products, so you can decide whether that dependence is intended. Does this count by channel or by item? By item. The numerator is revenue from items that are not visible online, regardless of which till rang the sale. That is different from the channel split, which buckets bysource.name. All in-store-only revenue is POS revenue, but not all POS revenue comes from in-store-only items.
How do I lower this percentage?
Publish suitable in-store-only items to the Square Online storefront. Start with the small, shippable, high-revenue lines identified by reading this card alongside Items POS-Sellable but Not Online-Visible and Top Products by Revenue.
Why is there no alert?
Because the right level varies hugely by business model. A figure that is healthy for a specialist retailer would be alarming for a web-first brand. An alert on a single threshold would mislead, so this card describes your composition rather than judging it.
Are bulky or non-shippable items skewing this upward?
Often, yes. Many in-store-only items are genuinely unsuited to online sale. The useful signal is the subset that could ship but simply has not been published. The percentage flags the size of the in-store-only revenue; the item-count card helps you separate the structural part from the opportunity.
Is the percentage gross or net of refunds?
Gross, on both the numerator and denominator, so the share is internally consistent. If you want a net view, read it alongside Refund Rate to understand how much of the revenue is later returned.