Iterable audit profile, Vortex IQ

What the Vortex IQ Iterable health audit checks: Iterable Cross-Platform Programme Health

Nerve Centre KPIs · Audit Profile · Sentiment Settings

Audits Iterable journeys, lists, segmentation, deliverability, and revenue attribution. Answers four questions: are sends landing in the inbox, are the core lifecycle journeys (welcome / abandoned-cart / post-purchase) live, is the subscriber base healthy, and what share of store revenue is email driving. Cross-platform value: joins Iterable sends to a commerce sibling on customer_email to compute email-attributed revenue and abandoned-cart recovery value.

What this audit checks

Authentication & access

• API key valid against /channels probe
• Read access present for Campaigns, Metrics, Lists, Workflows, Users
• Data center (us/eu) matches the provisioned project host

Workflows (journeys)

• Inactive workflows (disabled journeys)
• Welcome journey present and enabled
• Abandoned-cart journey present and enabled
• Post-purchase journey present and enabled

Lists & segmentation

• List count (under-segmented below 3)
• Segment count
• Active vs unengaged subscriber ratio

Deliverability

• Bounce rate
• Spam complaint rate
• Unsubscribe rate
• Delivery rate

Revenue attribution

• Iterable-attributed revenue trend
• Revenue per send / per recipient
• Refund rate on attributed orders

Cross-platform: Revenue at Risk

• Email share of total store revenue (sibling = shopify|bigcommerce|adobe_commerce)
• Abandoned-cart recovery value in currency (Iterable workflow purchases × sibling AOV)
• Sends with no matching commerce order within attribution window

Severity thresholds

Signal	Warn	Critical
ite_bounce_rate	2	5
ite_spam_complaint_rate	0.1	0.3
ite_unsubscribe_rate	0.5	2
ite_refund_rate_pct	3	8
ite_delivery_rate	95	90
ite_list_count	3	1
ite_live_abandoned_cart_workflow_count	1	0

Data sources

• GET https://api.iterable.com/api/campaigns - Campaign inventory + state
• GET https://api.iterable.com/api/campaigns/metrics - Send / open / click / bounce / spam / revenue aggregates
• GET https://api.iterable.com/api/workflows - Journey inventory + enabled status
• GET https://api.iterable.com/api/lists - List metadata + counts
• GET https://api.iterable.com/api/lists/getUsers - Subscriber sampling for active-subscriber estimate