Nerve Centre Concepts, Vortex IQ Documentation

The concepts behind the Vortex IQ Nerve Centre KPI catalogue: the card model, Key Metrics/cross-platform/standard tiers, sentiment, time windows, data freshness, the alert system, cross-platform kill-shots, multi-currency and multi-property handling.

The Vortex IQ Nerve Centre tracks thousands of KPI pulses across 200+ connectors. These concept pages explain the shared model behind every card, how to read them, why they are tiered, and how cross-platform cards fuse data across connectors.

Concept	What it covers
The KPI Model	Every KPI is a card with a fixed metadata shape: id, label, category, format, time window, sentiment, alert, tier.
Key Metrics, Cross-Platform & Standard Tiers	Key Metrics cards answer the top-3 daily questions, cross-platform cards are the kill-shots, standard cards fill the long tail.
The Sentiment Model	The green/red/amber colour each card carries, decided per metric by sentiment_key, including dual-axis sentiment.
Time Windows	The window vocabulary every card runs over: T, 24H, 7D, 30D, 90D, RT, vsP, and when each is used.
Data Freshness	Where a card’s data comes from and how fresh it is: Native, API-derived, Derived, Real-time, Backdated, Hist, Cost.
The Alert System	How any card fires an alert when its metric crosses a threshold, routing into the Actions Kanban for triage.
Cross-Platform Kill-Shots	Cards that join two or more connectors to compute a value neither tool alone can produce.
Multi-Currency	Per-currency display, FX translation for cross-currency aggregation, and the avg / total pattern commerce cards use.
Multi-Property & Multi-Account	One OAuth token, many properties or campaigns (the parent_integration_id pattern), each rendered as separate cards.