At a glance
The share of your Bring volume that ships on a Klimanøytrale (carbon-neutral) product. Bring brands a range of its parcel products as Klimanøytrale, climate-compensated through emissions offsetting, and offers sellers a sustainability badge when a sufficient share of their shipping uses those products. The threshold is the certification floor: Bring certifies sellers shipping at least 60 percent of volume via Klimanøytrale products. Drop below it and the seller loses the carbon-neutral certification badge, taking with it a customer-facing trust signal on the storefront and at checkout. This card reads the running 30-day share against that floor.
Calculation
Calculated automatically from your Bring data. See the At a glance summary above for what the metric tracks and the worked example below for a typical reading.Worked example
The same Oslo outdoor-apparel brand, around 1,900 parcels a week (roughly 8,100 over a 30-day window). The brand markets its sustainability credentials heavily and displays the Bring carbon-neutral badge on product pages and at checkout. Reading taken at 08:00 CEST on 14 Apr 26 for the trailing 30 days (15 Mar 26 to 13 Apr 26).
The gauge reads 85.0 percent against the 60 percent floor, comfortably certified and not in alert. The prior 30-day period read 88.2 percent, so the
vsP arrow is pointing gently down. Five things to notice:
- The headroom is real but the trend matters more than the level. At 85 percent you are 25 points above the floor, but the share slipped 3.2 points period-over-period. A few more months of that drift and the badge is at risk. Watch the direction, not just the gauge colour.
- The B2B leg is the structural drag. Bring Business Parcel Bulk is not a Klimanøytrale product here, so every B2B-heavy month pulls the share down. If a wholesale push raises B2B from 10 to 25 percent of volume, the carbon-neutral share falls even if nothing else changes. Plan badge-bearing campaigns around the despatch mix.
- Cross-border is the swing factor. Klimanøytrale eligibility on cross-border lanes can be partial. A surge in Swedish or Danish orders can move the share in either direction depending on which products those lanes use; do not assume international growth is neutral to the badge.
- Losing the badge is a storefront problem, not just an ops metric. The certification underpins sustainability copy and the checkout trust mark. If the share crosses below 60 percent, the badge has to come down, which means changing product-page and checkout content, not just a carrier setting. Treat an approaching breach as a content and merchandising lead-time issue.
- The lever is product selection at booking. To lift the share, route more volume onto Klimanøytrale products (favour Pickup Parcel and Home Delivery over non-eligible bulk where the order allows) via the rate-shopping or service-mapping rules. Confirm the mix on Home vs Mypack vs Business Door and Shipments by Service.
Sibling cards merchants should reference together
This card is a certification gauge. Pair it with these to manage the mix that drives it:Reconciling against the source
Where to look in Bring’s own tooling: Mybring holds the authoritative record of which product each shipment was booked on, under Booking → Shipments (filter by product / service). Bring’s customer service or your Bring account manager confirms the current Klimanøytrale certification status and the products that qualify, since the eligible-product list and the certification floor are governed by your Bring agreement and Bring’s published Klimanøytrale terms, not by an API field. Bring’s own sustainability and Klimanøytrale documentation on bring.no is the reference for which products carry the designation. The closest like-for-like view is Booking → shipments in the last 30 days, grouped by product, then dividing eligible-product volume by total volume. Why our number may legitimately differ from Mybring:
Cross-connector reconciliation:
Known limitations / merchant FAQs
Does Klimanøytrale mean my shipping produces no emissions? No. Klimanøytrale is climate-compensated shipping: the emissions are offset by Bring, not eliminated at source. The card measures the share of volume on those compensated products, which is what Bring’s certification and your customer-facing badge are based on. Be precise in your storefront copy: “carbon-neutral” via offsetting, not “zero-emission”. Why did my share drop when I did not change any carrier settings? Almost always a mix shift. A surge in non-eligible volume (typically Business Parcel Bulk B2B, or a cross-border lane on a non-eligible product) dilutes the share even though every other shipment is unchanged. Check Home vs Mypack vs Business Door and Shipments by Destination to see which segment grew. What actually happens if I cross below 60 percent? You lose Bring’s carbon-neutral certification, which means the badge must come off your storefront and checkout. That is a content change, not just an ops setting, so treat an approaching breach as a lead-time problem: re-route volume onto eligible products before the 30-day share crosses, or prepare the storefront for the badge coming down. How do I lift the share back above the floor? Route more volume onto Klimanøytrale-eligible products at booking. Where an order can go on Pickup Parcel or Home Delivery rather than a non-eligible bulk product, favour the eligible product in the rate-shopping or service-mapping rules. The trade-off may be unit cost, so read alongside Avg Shipping Cost before changing the rules. Which products count as Klimanøytrale? That is governed by Bring’s published Klimanøytrale terms and your specific Bring agreement, not by a single API flag. The card uses Bring’s published eligible-product list, but if Bring changes the scheme or you have bespoke terms, confirm the current eligible set with your Bring account manager and expect a short lag before our mapping reflects a scheme change. Why a 30-day window rather than a live count? Because the certification is judged on sustained share, not a single day. A 30-day rolling window smooths the daily mix noise (a B2B-heavy Tuesday will not threaten the badge) and matches how Bring assesses the floor. Use thevsP arrow to catch a slow drift before it becomes a breach.
What is the playbook when the gauge approaches 60 percent?
In order: (1) identify which segment is diluting the share using the service and destination breakdowns; (2) re-route eligible-where-possible volume onto Klimanøytrale products via the service-mapping rules; (3) if the dilution is structural (a genuine B2B growth shift), decide with the team whether to defend the badge or accept its loss and update storefront copy ahead of the breach; (4) confirm the current eligible-product list with your Bring account manager so you are optimising against the right set.