> ## Documentation Index
> Fetch the complete documentation index at: https://docs.vortexiq.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# YouTube on Vortex IQ

> Monitor YouTube publishing, engagement and freshness, and catch decay before organic reach erodes.

Monitor YouTube publishing, engagement and freshness, and catch decay before organic reach erodes.

[Connect or manage this source](https://app.vortexiq.ai/workbench/settings/sources) · [How connecting works](/integrations/connector-catalogue) · [Create a workflow](https://app.vortexiq.ai/workbench/flows/create?connector=youtube)

<CardGroup cols={5}>
  <Card title="17">
    performance signals
  </Card>

  <Card title="3">
    automated checks
  </Card>

  <Card title="0">
    prepared fixes
  </Card>

  <Card title="0">
    proven workflows
  </Card>

  <Card title="8">
    API operations
  </Card>
</CardGroup>

<Tabs>
  <Tab title="Overview">
    ### What you can achieve

    Capabilities are grouped around merchant outcomes, not API terminology.

    <CardGroup cols={2}>
      <Card title="Grow revenue">
        Improve discovery, conversion, campaigns and repeat purchase.
      </Card>

      <Card title="Run operations">
        Monitor orders, fulfilment, delivery and settlement.
      </Card>

      <Card title="Protect revenue">
        Find failures, leaks and risks before they cost sales.
      </Card>
    </CardGroup>

    ### From connection to verified outcome

    The controlled sequence every capability follows. Nothing changes a connected system without the approval step.

    <Steps>
      <Step title="Connect">
        Authorise the source. Scopes are shown before access is granted.
      </Step>

      <Step title="Monitor">
        Watch the signals against your own baselines, not universal defaults.
      </Step>

      <Step title="Detect">
        Run checks and gather evidence specific to your store.
      </Step>

      <Step title="Recommend">
        Explain what happened, why it matters and the proposed action.
      </Step>

      <Step title="Approve">
        You review scope, risk and reversibility before anything changes.
      </Step>

      <Step title="Execute">
        Apply through governed connector operations.
      </Step>

      <Step title="Verify">
        Confirm the intended result and keep the receipt.
      </Step>
    </Steps>

    No changes are made without the configured approval policy. Read-only operations do not modify the connected system; schedules, access scopes, API usage and data handling remain governed by Vortex IQ controls.
  </Tab>

  <Tab title="Monitor (17)">
    ### Monitor performance

    17 performance signals. Open an outcome to see its signals and how each one alerts. Read-only operations do not modify the connected system.

    <AccordionGroup>
      <Accordion title="Grow revenue (14 signals)">
        | Signal                      | Alert behaviour    | What it tracks                                                                                     |
        | --------------------------- | ------------------ | -------------------------------------------------------------------------------------------------- |
        | **Avg Session Duration**    | Merchant rule      | Average dwell time of YouTube-referred sessions.                                                   |
        | **Engagement Rate**         | Alert band 3 / 1   | (likes + comments) on videos uploaded in the last 30 days / views, averaged per video.             |
        | **Goal Completions**        | Merchant rule      | Key-event / goal completions from YouTube-referred sessions.                                       |
        | **New Users**               | Merchant rule      | First-time storefront visitors referred by YouTube.                                                |
        | **Pageviews per Session**   | Merchant rule      | Average screen/page views per YouTube-referred session.                                            |
        | **Posting Cadence**         | Alert band 0 / -40 | Videos uploaded in the last 30 days vs the prior 30 days.                                          |
        | **Real-Time Users**         | Merchant rule      | Live storefront users currently from YouTube referral (realtime report).                           |
        | **Returning Users**         | Merchant rule      | Returning storefront visitors referred by YouTube.                                                 |
        | **Session Conversion Rate** | Alert band 2 / 1   | Conversion rate of YouTube-referred sessions vs the site baseline.                                 |
        | **Sessions**                | Alert band 0 / -20 | Storefront sessions attributed to YouTube referral source/medium.                                  |
        | **Social Health Score**     | Alert band 90 / 70 | Composite: per-video engagement rate (50%) x posting cadence (30%) x days-since-last-upload (20%). |
        | **Top Pages**               | Merchant rule      | Storefront landing pages most visited by YouTube referral traffic.                                 |
        | **Top Traffic Sources**     | Merchant rule      | YouTube source/medium breakdown (youtube / referral, youtube / social, m.youtube.com).             |
        | **Users**                   | Merchant rule      | Active users arriving on the storefront from YouTube.                                              |
      </Accordion>

      <Accordion title="Protect revenue (2 signals)">
        | Signal                    | Alert behaviour    | What it tracks                                                  |
        | ------------------------- | ------------------ | --------------------------------------------------------------- |
        | **Bounce Rate**           | Alert band 40 / 60 | Share of YouTube-referred sessions that leave without engaging. |
        | **Cart Abandonment Rate** | Alert band 60 / 75 | Share of YouTube-referred carts that never complete checkout.   |
      </Accordion>

      <Accordion title="Run operations (1 signals)">
        | Signal          | Alert behaviour   | What it tracks                                                                                                                                         |
        | --------------- | ----------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------ |
        | **Subscribers** | Alert band 0 / -2 | channels.list statistics.subscriberCount, trended against the total 30 days ago (reconstructed from the real subscribersGained/subscribersLost delta - |
      </Accordion>
    </AccordionGroup>
  </Tab>

  <Tab title="Audit (3)">
    ### Audit risks and opportunities

    A fix status appears only where the action, inputs, approval, verification and recovery controls are mapped. Candidate remediations are never executable. Open a check for the detail.

    <AccordionGroup>
      <Accordion title="Engagement rate below 1%">
        **Severity** medium · **Outcome** Grow revenue · **Fix status** Report only

        Engagement below 1 percent means content is reaching feeds and being scrolled past; format and hook need work before spend goes behind it.

        Vortex IQ detects and explains this; resolution is manual, with evidence and recommended steps.

        Reference: `SOCIAL-ENGAGEMENT-001`
      </Accordion>

      <Accordion title="Reach dropped > 20% vs prior period">
        **Severity** medium · **Outcome** Run operations · **Fix status** Report only

        Reach dropping over 20 percent usually means the algorithm has deprioritised the account or a format change landed badly; catching it early keeps the slide shallow.

        Vortex IQ detects and explains this; resolution is manual, with evidence and recommended steps.

        Reference: `SOCIAL-REACH-001`
      </Accordion>

      <Accordion title="Posting cadence collapsed (no post in 14 days)">
        **Severity** low · **Outcome** Grow revenue · **Fix status** Report only

        Posting cadence collapsing to zero lets the audience's attention lapse; reach compounds only while the account stays present.

        Vortex IQ detects and explains this; resolution is manual, with evidence and recommended steps.

        Reference: `SOCIAL-CADENCE-001`
      </Accordion>
    </AccordionGroup>

    #### Build your own automated fixes

    Turn any finding into an automated fix with a Vortex IQ workflow: **over 13,000 read and write operations across more than 200 connectors** are available as building blocks, with approval, verification and rollback on every change.
  </Tab>

  <Tab title="Automate">
    ### Automate approved work

    Vortex IQ is integrated with **5 read** and **3 write** operations across v1betapropertys, https:oauth2googleapicomtokens, https:wwwgoogleapicomyoutubechannels, https:wwwgoogleapicomyoutubeplaylistitems, https:wwwgoogleapicomyoutubevideos, https:youtubeanalyticgoogleapicomreports on YouTube. Combine them with anything from the **over 13,000 operations across more than 200 connectors** to automate the work in your own words.

    Changes follow your configured approval policy: the target, proposed change, affected records, risk, reversibility and verification plan are shown before execution.

    [Create a workflow](https://app.vortexiq.ai/workbench/flows/create?connector=youtube)

    #### Ready to build your first YouTube workflow

    Pick a trigger, add the operations above as steps, and every step that changes data pauses for your approval. Monitoring and audits are live now and can start any workflow you build.

    <Accordion title="Browse the operations you can build with">
      | Resource                                  | Read operations | Write operations |
      | ----------------------------------------- | --------------- | ---------------- |
      | v1betapropertys                           | 0               | 2                |
      | https:oauth2googleapicomtokens            | 0               | 1                |
      | https:wwwgoogleapicomyoutubechannels      | 1               | 0                |
      | https:wwwgoogleapicomyoutubeplaylistitems | 1               | 0                |
      | https:wwwgoogleapicomyoutubevideos        | 1               | 0                |
      | https:youtubeanalyticgoogleapicomreports  | 1               | 0                |
      | v1betapropertymetadatas                   | 1               | 0                |

      Signed-in users see the full catalogue in the workflow builder, filtered to the sources they have connected.
    </Accordion>
  </Tab>
</Tabs>