> ## Documentation Index
> Fetch the complete documentation index at: https://docs.vortexiq.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Walmart Marketplace on Vortex IQ

> Monitor Walmart Marketplace listings, account health and orders, and catch suppressions and sync problems before they cost sales.

Monitor Walmart Marketplace listings, account health and orders, and catch suppressions and sync problems before they cost sales.

[Connect or manage this source](https://app.vortexiq.ai/workbench/settings/sources) · [How connecting works](/integrations/connector-catalogue) · [Create a workflow](https://app.vortexiq.ai/workbench/flows/create?connector=walmart-marketplace)

<CardGroup cols={5}>
  <Card title="40">
    performance signals
  </Card>

  <Card title="6">
    automated checks
  </Card>

  <Card title="0">
    prepared fixes
  </Card>

  <Card title="0">
    proven workflows
  </Card>

  <Card title="6">
    API operations
  </Card>
</CardGroup>

<Tabs>
  <Tab title="Overview">
    ### What you can achieve

    Capabilities are grouped around merchant outcomes, not API terminology.

    <CardGroup cols={2}>
      <Card title="Protect revenue">
        Find failures, leaks and risks before they cost sales.
      </Card>

      <Card title="Grow revenue">
        Improve discovery, conversion, campaigns and repeat purchase.
      </Card>

      <Card title="Catalogue quality">
        Identify missing, inconsistent or outdated product data.
      </Card>

      <Card title="Run operations">
        Monitor orders, fulfilment, delivery and settlement.
      </Card>
    </CardGroup>

    ### From connection to verified outcome

    The controlled sequence every capability follows. Nothing changes a connected system without the approval step.

    <Steps>
      <Step title="Connect">
        Authorise the source. Scopes are shown before access is granted.
      </Step>

      <Step title="Monitor">
        Watch the signals against your own baselines, not universal defaults.
      </Step>

      <Step title="Detect">
        Run checks and gather evidence specific to your store.
      </Step>

      <Step title="Recommend">
        Explain what happened, why it matters and the proposed action.
      </Step>

      <Step title="Approve">
        You review scope, risk and reversibility before anything changes.
      </Step>

      <Step title="Execute">
        Apply through governed connector operations.
      </Step>

      <Step title="Verify">
        Confirm the intended result and keep the receipt.
      </Step>
    </Steps>

    No changes are made without the configured approval policy. Read-only operations do not modify the connected system; schedules, access scopes, API usage and data handling remain governed by Vortex IQ controls.
  </Tab>

  <Tab title="Monitor (40)">
    ### Monitor performance

    40 performance signals. Open an outcome to see its signals and how each one alerts. Read-only operations do not modify the connected system.

    <AccordionGroup>
      <Accordion title="Protect revenue (12 signals)">
        | Signal                                                            | Alert behaviour    | What it tracks                                                                                                                       |
        | ----------------------------------------------------------------- | ------------------ | ------------------------------------------------------------------------------------------------------------------------------------ |
        | **Active Walmart Listings for OOS SKUs on BC**                    | Alert band 0 / 5   | Walmart takes orders you can't fulfil , drives cancellations, late-dispatch hits, and Pro Seller demotion.                           |
        | **Cancellation Rate**                                             | Merchant rule      | Description pending editorial review; the signal is live.                                                                            |
        | **Late Dispatch Rate**                                            | Merchant rule      | Walmart penalises late dispatches with bid visibility cuts at >1% and account suspension risk at >2% sustained.                      |
        | **Late Dispatches Risking Pro Seller Status**                     | Merchant rule      | Walmart's 99% on-time SLA is unforgiving , each late shipment compounds toward bid-visibility cuts and account suspension.           |
        | **Listings Drifting from BC Source-of-Truth**                     | Alert band 5 / 50  | SKUs where Walmart title/price/image differs from BC source-of-truth , buyer confusion AND Walmart parity-enforcement risk.          |
        | **Listings Failing Feedonomics Feed Validation**                  | Alert band 2 / 5   | % of Feedonomics-distributed listings rejected at Walmart ingestion , listings hidden until clean.                                   |
        | **Net Revenue (after Walmart fees + refunds)**                    | Alert band 0 / -5  | Description pending editorial review; the signal is live.                                                                            |
        | **On-Time Dispatch Rate**                                         | Merchant rule      | Walmart's 99% on-time SLA , below 98% triggers algorithmic visibility cuts; below 97% sustained risks suspension.                    |
        | **Pro Seller Status**                                             | Merchant rule      | Pro Seller badge = higher search ranking + reduced fees. Requires 99% on-time dispatch + \<2% cancel + price parity vs Amazon.       |
        | **Revenue at Risk (live)**                                        | Merchant rule      | (suspended\_listings x velocity x ASP) + (late-dispatch penalty bid loss) + (parity-flagged SKU buy-box loss).                       |
        | **SKUs Priced Differently vs Amazon**                             | Merchant rule      | Walmart Pro Seller programme requires equal-or-lower pricing vs Amazon , violations lose buy-box, ranking, and Pro Seller status.    |
        | **Walmart Account Health (LQS / SLA / Cancel) Crossed Threshold** | Alert band 95 / 85 | Composite of Walmart's three account-health KPIs , any one crossing kicks the seller out of Pro Seller and triggers visibility cuts. |
      </Accordion>

      <Accordion title="Grow revenue (10 signals)">
        | Signal                                   | Alert behaviour    | What it tracks                                                                                               |
        | ---------------------------------------- | ------------------ | ------------------------------------------------------------------------------------------------------------ |
        | **Average Listing Quality Score**        | Alert band 90 / 70 | Walmart's catalog quality KPI , below 60% suppresses listings from search results.                           |
        | **Average Order Value**                  | Alert band 0 / -5  | Description pending editorial review; the signal is live.                                                    |
        | **Listings with LQS \<60% (suppressed)** | Alert band 5 / 50  | Walmart hides these from search until LQS rises , direct revenue blocker.                                    |
        | **Orders**                               | Watch only         | Description pending editorial review; the signal is live.                                                    |
        | **Revenue Over Time**                    | Alert band 0 / -5  | Description pending editorial review; the signal is live.                                                    |
        | **Top Listings by Revenue**              | Watch only         | Top Listings by Revenue.                                                                                     |
        | **Total Revenue**                        | Alert band 0 / -5  | Description pending editorial review; the signal is live.                                                    |
        | **WFS vs Seller-Fulfilled Revenue Mix**  | Watch only         | Walmart Fulfillment Services vs seller-fulfilled split , WFS scales easier but takes more margin.            |
        | **Walmart Fee % of Revenue**             | Alert band 12 / 18 | Total fees / gross revenue , Walmart referral fees range 6-15% by category; +WFS fees if fulfilled.          |
        | **Walmart Marketplace Health Score**     | Merchant rule      | Composite: LQS x SLA x active-listing-pct x inverse-suspended-count. Drives Walmart's auto-visibility logic. |
      </Accordion>

      <Accordion title="Run operations (10 signals)">
        | Signal                           | Alert behaviour    | What it tracks                                                                                                                                         |
        | -------------------------------- | ------------------ | ------------------------------------------------------------------------------------------------------------------------------------------------------ |
        | **AOV by State**                 | Watch only         | AOV by State.                                                                                                                                          |
        | **Buyer Messages Unread**        | Watch only         | Buyer Messages Unread as exposed by the Walmart Marketplace integration. The metric is computed from the latest available data and refreshed on the st |
        | **Days Since Last Payout**       | Alert band 7 / 21  | Description pending editorial review; the signal is live.                                                                                              |
        | **Marketplace Fees Paid**        | Watch only         | Marketplace Fees Paid as exposed by the Walmart Marketplace integration. The metric is computed from the latest available data and refreshed on the st |
        | **Oldest Pending Payout (days)** | Watch only         | Oldest Pending Payout (days) as exposed by the Walmart Marketplace integration. The metric is computed from the latest available data and refreshed on |
        | **Orders / Day**                 | Watch only         | Orders / Day over time.                                                                                                                                |
        | **Orders by State**              | Watch only         | Description pending editorial review; the signal is live.                                                                                              |
        | **Pending Dispatch**             | Alert band 10 / 50 | Description pending editorial review; the signal is live.                                                                                              |
        | **Pending Payouts**              | Watch only         | Pending Payouts as exposed by the Walmart Marketplace integration. The metric is computed from the latest available data and refreshed on the standard |
        | **Return Rate**                  | Alert band 5 / 15  | Description pending editorial review; the signal is live.                                                                                              |
      </Accordion>

      <Accordion title="Catalogue quality (8 signals)">
        | Signal                                    | Alert behaviour    | What it tracks                                                                                                                                         |
        | ----------------------------------------- | ------------------ | ------------------------------------------------------------------------------------------------------------------------------------------------------ |
        | **Active Listings (Published)**           | Merchant rule      | Description pending editorial review; the signal is live.                                                                                              |
        | **Buy-Box Win Rate**                      | Alert band 90 / 70 | Walmart often awards buy box to lowest-price seller (incl. WFS). Drops here = price-undercut by competitors or Walmart 1P.                             |
        | **Listings Expiring Soon**                | Watch only         | Listings Expiring Soon as exposed by the Walmart Marketplace integration. The metric is computed from the latest available data and refreshed on the s |
        | **Required-Attribute Completeness**       | Alert band 90 / 70 | % of listings with all Walmart category-mandated attributes filled , drives LQS.                                                                       |
        | **Stale Listings (>180d no update)**      | Merchant rule      | Description pending editorial review; the signal is live.                                                                                              |
        | **Suspended / Item Setup Error Listings** | Alert band 5 / 50  | Description pending editorial review; the signal is live.                                                                                              |
        | **Total Listings**                        | Watch only         | Description pending editorial review; the signal is live.                                                                                              |
        | **Walmart Rejected New Listings (24h)**   | Alert band 5 / 50  | Catches feed regressions, schema drift, or Walmart category-rule updates that broke the listing pipeline.                                              |
      </Accordion>
    </AccordionGroup>
  </Tab>

  <Tab title="Audit (6)">
    ### Audit risks and opportunities

    A fix status appears only where the action, inputs, approval, verification and recovery controls are mapped. Candidate remediations are never executable. Open a check for the detail.

    <AccordionGroup>
      <Accordion title="Listing buy-box win rate below 30% (Amazon-specific; non-applicable elsewhere)">
        **Severity** high · **Outcome** Grow revenue · **Fix status** Candidate remediation

        Losing the Buy Box means losing the sale even when the listing wins the search; price, delivery promise and account health drive the algorithm.

        A likely corrective operation exists, but its mapping and recovery are not yet complete, so execution is not offered. Evidence and recommended manual steps are provided.

        Reference: `MARKETPLACE-LISTING-002`
      </Accordion>

      <Accordion title="Listings missing required attributes (varies per marketplace)">
        **Severity** high · **Outcome** Grow revenue · **Fix status** Candidate remediation

        A listing missing a required attribute is commonly suppressed, down-ranked in marketplace search, or blocked from certain placements entirely, so it can be losing sales without showing any error the seller would notice on the listing itself.

        A likely corrective operation exists, but its mapping and recovery are not yet complete, so execution is not offered. Evidence and recommended manual steps are provided.

        Reference: `MARKETPLACE-LISTING-001`
      </Accordion>

      <Accordion title="Seller feedback score dropped > 3pp in 30 days">
        **Severity** high · **Outcome** Grow revenue · **Fix status** Report only

        Seller feedback score is one of the strongest signals marketplace search ranking and buy-box eligibility use, so a drop this size can cost visibility on every listing, not just the ones that triggered the negative feedback.

        Vortex IQ detects and explains this; resolution is manual, with evidence and recommended steps.

        Reference: `MARKETPLACE-FEEDBACK-001`
      </Accordion>

      <Accordion title="Marketplace fee % drifted > 2pp vs last quarter">
        **Severity** medium · **Outcome** Grow revenue · **Fix status** Report only

        The share of revenue this marketplace takes as fees has shifted by more than 2 percentage points from last quarter. On thin-margin products, a shift this size can move a listing from profitable to break-even without anything on the store side changing at all.

        Vortex IQ detects and explains this; resolution is manual, with evidence and recommended steps.

        Reference: `MARKETPLACE-FEE-001`
      </Accordion>

      <Accordion title="Payout overdue > 7 days vs marketplace's typical schedule">
        **Severity** medium · **Outcome** Run operations · **Fix status** Report only

        A payout is running more than 7 days behind this marketplace's usual schedule. That is cash the store has already earned sitting outside its bank account, which matters directly to cash flow regardless of how the underlying sales are performing.

        Vortex IQ detects and explains this; resolution is manual, with evidence and recommended steps.

        Reference: `MARKETPLACE-PAYOUT-001`
      </Accordion>

      <Accordion title="Return rate spiked > 50% vs 90-day average">
        **Severity** medium · **Outcome** Grow revenue · **Fix status** Report only

        Returns on this marketplace jumped more than 50% above the recent average. Beyond the direct cost of the returned goods and return shipping, a spike this size often also damages the seller-performance metrics the marketplace uses for search ranking and account health.

        Vortex IQ detects and explains this; resolution is manual, with evidence and recommended steps.

        Reference: `MARKETPLACE-RETURN-001`
      </Accordion>
    </AccordionGroup>

    #### Build your own automated fixes

    Turn any finding into an automated fix with a Vortex IQ workflow: **over 13,000 read and write operations across more than 200 connectors** are available as building blocks, with approval, verification and rollback on every change.
  </Tab>

  <Tab title="Automate">
    ### Automate approved work

    Vortex IQ is integrated with **4 read** and **2 write** operations across feeds, insightlistingqualitys, items, orders, sellerinfos, tokens on Walmart Marketplace. Combine them with anything from the **over 13,000 operations across more than 200 connectors** to automate the work in your own words.

    Changes follow your configured approval policy: the target, proposed change, affected records, risk, reversibility and verification plan are shown before execution.

    [Create a workflow](https://app.vortexiq.ai/workbench/flows/create?connector=walmart-marketplace)

    #### Ready to build your first Walmart Marketplace workflow

    Pick a trigger, add the operations above as steps, and every step that changes data pauses for your approval. Monitoring and audits are live now and can start any workflow you build.

    <Accordion title="Browse the operations you can build with">
      | Resource               | Read operations | Write operations |
      | ---------------------- | --------------- | ---------------- |
      | feeds                  | 0               | 1                |
      | insightlistingqualitys | 1               | 0                |
      | items                  | 1               | 0                |
      | orders                 | 1               | 0                |
      | sellerinfos            | 1               | 0                |
      | tokens                 | 0               | 1                |

      Signed-in users see the full catalogue in the workflow builder, filtered to the sources they have connected.
    </Accordion>
  </Tab>
</Tabs>