> ## Documentation Index
> Fetch the complete documentation index at: https://docs.vortexiq.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Volusion on Vortex IQ

> Monitor store performance, find catalogue and operational problems, and safely apply approved changes to Volusion.

Monitor store performance, find catalogue and operational problems, and safely apply approved changes to Volusion.

[Connect or manage this source](https://app.vortexiq.ai/workbench/settings/sources) · [View setup guide](/integrations/volusion) · [Create a workflow](https://app.vortexiq.ai/workbench/flows/create?connector=volusion)

<CardGroup cols={5}>
  <Card title="35">
    performance signals
  </Card>

  <Card title="8">
    automated checks
  </Card>

  <Card title="1">
    prepared fixes
  </Card>

  <Card title="0">
    proven workflows
  </Card>

  <Card title="8">
    API operations
  </Card>
</CardGroup>

<Tabs>
  <Tab title="Overview">
    ### What you can achieve

    Capabilities are grouped around merchant outcomes, not API terminology.

    <CardGroup cols={2}>
      <Card title="Protect revenue">
        Find failures, leaks and risks before they cost sales.
      </Card>

      <Card title="Grow revenue">
        Improve discovery, conversion, campaigns and repeat purchase.
      </Card>

      <Card title="Run operations">
        Monitor orders, fulfilment, delivery and settlement.
      </Card>

      <Card title="Catalogue quality">
        Identify missing, inconsistent or outdated product data.
      </Card>
    </CardGroup>

    ### From connection to verified outcome

    The controlled sequence every capability follows. Nothing changes a connected system without the approval step.

    <Steps>
      <Step title="Connect">
        Authorise the source. Scopes are shown before access is granted.
      </Step>

      <Step title="Monitor">
        Watch the signals against your own baselines, not universal defaults.
      </Step>

      <Step title="Detect">
        Run checks and gather evidence specific to your store.
      </Step>

      <Step title="Recommend">
        Explain what happened, why it matters and the proposed action.
      </Step>

      <Step title="Approve">
        You review scope, risk and reversibility before anything changes.
      </Step>

      <Step title="Execute">
        Apply through governed connector operations.
      </Step>

      <Step title="Verify">
        Confirm the intended result and keep the receipt.
      </Step>
    </Steps>

    No changes are made without the configured approval policy. Read-only operations do not modify the connected system; schedules, access scopes, API usage and data handling remain governed by Vortex IQ controls.
  </Tab>

  <Tab title="Monitor (35)">
    ### Monitor performance

    35 performance signals. Open an outcome to see its signals and how each one alerts. Read-only operations do not modify the connected system.

    <AccordionGroup>
      <Accordion title="Protect revenue (15 signals)">
        | Signal                                | Alert behaviour    | What it tracks                                                                                     |
        | ------------------------------------- | ------------------ | -------------------------------------------------------------------------------------------------- |
        | **Active Ads on Out-of-Stock SKUs**   | Merchant rule      | Active Ads on Out-of-Stock SKUs, broken down by row.                                               |
        | **Cancellation Rate**                 | Alert band 1 / 3   | Description pending editorial review; the signal is live.                                          |
        | **Catalogue Drift vs Marketplace**    | Merchant rule      | Catalogue Drift vs Marketplace, broken down by row.                                                |
        | **Churn-Risk Customers**              | Alert band 20 / 50 | Previously-active customers with no order in 90+ days - win-back targets.                          |
        | **Email Share of Revenue**            | Merchant rule      | Email Share of Revenue, broken down by row.                                                        |
        | **Low-Stock Products**                | Merchant rule      | Products at or below their Volusion low-stock reorder level.                                       |
        | **Order Status Mix**                  | Watch only         | Distribution of orders across New / Processing / Shipped / Returned / Cancelled.                   |
        | **Order Status Spike**                | Merchant rule      | Fires when any order-status bucket (e.g. Cancelled, Returned) spikes vs its 30D baseline.          |
        | **Out-of-Stock Products**             | Alert band 0 / 5   | Products with stock \<=0 still visible on the storefront.                                          |
        | **Pagespeed-Driven Cart Loss**        | Merchant rule      | Description pending editorial review; the signal is live.                                          |
        | **Refund / Return Rate**              | Alert band 2 / 5   | Returned/refunded orders as a share of orders - product-quality and trust signal.                  |
        | **Refund Rate Spike**                 | Alert band 0 / 1   | Alerts for Refund Rate Spike.                                                                      |
        | **Refund Value**                      | Merchant rule      | Total refunded value - margin destroyer when it climbs past \~8% of revenue.                       |
        | **Refunded Order Count**              | Watch only         | Description pending editorial review; the signal is live.                                          |
        | **Volusion API/Export Failure Spike** | Merchant rule      | Spikes in failed API or CSV-export pulls - early signal of credential expiry or store-host issues. |
      </Accordion>

      <Accordion title="Grow revenue (8 signals)">
        | Signal                         | Alert behaviour    | What it tracks                                                                                                  |
        | ------------------------------ | ------------------ | --------------------------------------------------------------------------------------------------------------- |
        | **Average Order Value**        | Alert band 0 / -5  | Revenue divided by order count - basket size health.                                                            |
        | **Orders Using a Coupon**      | Alert band 20 / 40 | Share of orders (30d) that redeemed a coupon code, via Volusion's dedicated CouponCode export field.            |
        | **Products Missing SEO Meta**  | Alert band 10 / 30 | Products missing SEO title or meta description - suppressed organic and paid conversion.                        |
        | **Repeat Purchase Rate**       | Alert band 25 / 10 | Share of customers with more than one order - retention health for an established catalogue.                    |
        | **Revenue Trend**              | Watch only         | Daily revenue trend over the trailing 90 days.                                                                  |
        | **Revenue by Payment Method**  | Watch only         | Revenue by Payment Method.                                                                                      |
        | **Revenue by Shipping Method** | Watch only         | Revenue by Shipping Method.                                                                                     |
        | **Total Revenue**              | Alert band 0 / -5  | Gross order revenue across 7, 30 and 90 day windows - the top-line executive pulse for a legacy Volusion store. |
      </Accordion>

      <Accordion title="Run operations (8 signals)">
        | Signal                              | Alert behaviour    | What it tracks                                                                                                  |
        | ----------------------------------- | ------------------ | --------------------------------------------------------------------------------------------------------------- |
        | **Fulfillment Rate**                | Alert band 95 / 90 | Share of orders (30d) confirmed shipped via Volusion's dedicated Shipped export field.                          |
        | **New vs Returning Customers**      | Watch only         | New vs Returning Customers, shown by share.                                                                     |
        | **Order Count**                     | Alert band 0 / -10 | Order volume across 7, 30 and 90 day windows with previous-period comparison.                                   |
        | **Pending / Processing Orders**     | Alert band 10 / 50 | Orders still in New / Processing - the fulfilment backlog.                                                      |
        | **Products With No Stock Tracking** | Merchant rule      | Share of catalogue with inventory tracking disabled - intentional for digital goods, sloppy otherwise.          |
        | **Stock-Out Burst**                 | Alert band 0 / 5   | Alerts for Stock-Out Burst.                                                                                     |
        | **Tax Collected by State**          | Watch only         | Sales tax collected per US state - Volusion's merchant base is US-heavy with state-level sales-tax obligations. |
        | **Top Customers by Spend**          | Watch only         | Top Customers by Spend.                                                                                         |
      </Accordion>

      <Accordion title="Catalogue quality (4 signals)">
        | Signal                            | Alert behaviour   | What it tracks                                            |
        | --------------------------------- | ----------------- | --------------------------------------------------------- |
        | **Products Missing Description**  | Alert band 5 / 20 | Description pending editorial review; the signal is live. |
        | **Products Missing Image**        | Merchant rule     | Description pending editorial review; the signal is live. |
        | **Products Missing Manufacturer** | Watch only        | Description pending editorial review; the signal is live. |
        | **Total Products**                | Watch only        | Description pending editorial review; the signal is live. |
      </Accordion>
    </AccordionGroup>
  </Tab>

  <Tab title="Audit (8)">
    ### Audit risks and opportunities

    A fix status appears only where the action, inputs, approval, verification and recovery controls are mapped. Candidate remediations are never executable. Open a check for the detail.

    <AccordionGroup>
      <Accordion title="Fulfillment rate below 90%">
        **Severity** critical · **Outcome** Protect revenue · **Fix status** Candidate remediation

        When more than 1 order in 10 is failing to reach fulfilment, customers have paid for goods that are not shipping on time; refunds, chargebacks and support load follow quickly.

        A likely corrective operation exists, but its mapping and recovery are not yet complete, so execution is not offered. Evidence and recommended manual steps are provided.

        Reference: `ECOM-FULFIL-001`
      </Accordion>

      <Accordion title="Cancellation rate above 10% over 30d">
        **Severity** high · **Outcome** Protect revenue · **Fix status** Report only

        More than 1 in 10 orders is being cancelled. Unlike a return, a cancellation often means the customer changed their mind or hit a problem before the order even shipped, checkout friction, a payment failure, an unexpectedly long delivery estimate, which usually points to a fixable step in the order f

        Vortex IQ detects and explains this; resolution is manual, with evidence and recommended steps.

        Reference: `ECOM-CANCEL-001`
      </Accordion>

      <Accordion title="Refund rate above 5% over 30d">
        **Severity** high · **Outcome** Protect revenue · **Fix status** Candidate remediation

        More than 1 in 20 orders is being refunded. Beyond the direct revenue loss, this rate also carries payment-cost consequences, processors and payment gateways watch refund and dispute rates, and a sustained high rate can affect processing terms independent of the lost sale itself.

        A likely corrective operation exists, but its mapping and recovery are not yet complete, so execution is not offered. Evidence and recommended manual steps are provided.

        Reference: `ECOM-REFUND-001`
      </Accordion>

      <Accordion title="Discount > 20% of revenue (margin erosion)">
        **Severity** medium · **Outcome** Grow revenue · **Fix status** Report only

        Discounting above roughly 20 percent of revenue erodes margin quickly, often without lifting volume enough to pay for itself, and trains customers to wait for codes.

        Vortex IQ detects and explains this; resolution is manual, with evidence and recommended steps.

        Reference: `ECOM-DISCOUNT-001`
      </Accordion>

      <Accordion title="Products with zero or negative stock">
        **Severity** medium · **Outcome** Grow revenue · **Fix status** Candidate remediation

        Every product at zero or negative stock is a page a customer can still find, still add to cart in some storefront setups, and still be disappointed by. Zero-stock listings that stay live also keep spending any ad budget or SEO ranking pointed at them, driving traffic to a product nobody can actually

        A likely corrective operation exists, but its mapping and recovery are not yet complete, so execution is not offered. Evidence and recommended manual steps are provided.

        Reference: `ECOM-INVENTORY-001`
      </Accordion>

      <Accordion title="Repeat-customer rate below 20%">
        **Severity** medium · **Outcome** Grow revenue · **Fix status** Candidate remediation

        Fewer than 1 in 5 customers comes back for a second order. Acquiring a first-time customer is almost always the most expensive part of earning their business, so a repeat rate this low means the store is paying that acquisition cost repeatedly instead of earning a second (cheaper) sale from customer

        A likely corrective operation exists, but its mapping and recovery are not yet complete, so execution is not offered. Evidence and recommended manual steps are provided.

        Reference: `ECOM-CUSTOMER-001`
      </Accordion>

      <Accordion title="Products missing SEO title">
        **Severity** low · **Outcome** Grow revenue · **Fix status** Prepared fix

        Products without SEO titles compete in search under their bare product names; pages that could rank for buying keywords stay invisible.

        A prepared, approval-gated fix exists: the proposed change, affected records, risk, reversibility and verification are shown before execution.

        Reference: `ECOM-CATALOGUE-002`
      </Accordion>

      <Accordion title="Products missing description">
        **Severity** low · **Outcome** Grow revenue · **Fix status** Candidate remediation

        A product with no description gives a shopper nothing to evaluate beyond a photo and a price. It also gives search engines almost nothing to index, so these products are simultaneously converting worse for visitors who do find them and ranking worse in organic search for anyone who has not.

        A likely corrective operation exists, but its mapping and recovery are not yet complete, so execution is not offered. Evidence and recommended manual steps are provided.

        Reference: `ECOM-CATALOGUE-001`
      </Accordion>
    </AccordionGroup>
  </Tab>

  <Tab title="Automate">
    ### Automate approved work

    Vortex IQ is integrated with **8 read** and **0 write** operations across customers, netwebserviceaspx?ediname=generic\customers, netwebserviceaspx?ediname=generic\orders, netwebserviceaspx?ediname=generic\products, netwebserviceaspx?ediname=generic\productsinventorys, netwebserviceaspx?ediname=generic\returns on Volusion. Combine them with anything from the **over 13,000 operations across more than 200 connectors** to automate the work in your own words.

    Changes follow your configured approval policy: the target, proposed change, affected records, risk, reversibility and verification plan are shown before execution.

    [Create a workflow](https://app.vortexiq.ai/workbench/flows/create?connector=volusion)

    #### Ready to build your first Volusion workflow

    Pick a trigger, add the operations above as steps, and every step that changes data pauses for your approval. Monitoring and audits are live now and can start any workflow you build.

    <Accordion title="Browse the operations you can build with">
      | Resource                                             | Read operations | Write operations |
      | ---------------------------------------------------- | --------------- | ---------------- |
      | customers                                            | 1               | 0                |
      | netwebserviceaspx?ediname=generic\customers          | 1               | 0                |
      | netwebserviceaspx?ediname=generic\orders             | 1               | 0                |
      | netwebserviceaspx?ediname=generic\products           | 1               | 0                |
      | netwebserviceaspx?ediname=generic\productsinventorys | 1               | 0                |
      | netwebserviceaspx?ediname=generic\returns            | 1               | 0                |
      | orders                                               | 1               | 0                |
      | products                                             | 1               | 0                |

      Signed-in users see the full catalogue in the workflow builder, filtered to the sources they have connected.
    </Accordion>
  </Tab>
</Tabs>