> ## Documentation Index
> Fetch the complete documentation index at: https://docs.vortexiq.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# TikTok on Vortex IQ

> Monitor TikTok publishing, engagement and freshness, and catch decay before organic reach erodes.

Monitor TikTok publishing, engagement and freshness, and catch decay before organic reach erodes.

[Connect or manage this source](https://app.vortexiq.ai/workbench/settings/sources) · [How connecting works](/integrations/connector-catalogue) · [Create a workflow](https://app.vortexiq.ai/workbench/flows/create?connector=tiktok-organic)

<CardGroup cols={5}>
  <Card title="15">
    performance signals
  </Card>

  <Card title="3">
    automated checks
  </Card>

  <Card title="0">
    prepared fixes
  </Card>

  <Card title="0">
    proven workflows
  </Card>

  <Card title="5">
    API operations
  </Card>
</CardGroup>

<Tabs>
  <Tab title="Overview">
    ### What you can achieve

    Capabilities are grouped around merchant outcomes, not API terminology.

    <CardGroup cols={2}>
      <Card title="Run operations">
        Monitor orders, fulfilment, delivery and settlement.
      </Card>

      <Card title="Grow revenue">
        Improve discovery, conversion, campaigns and repeat purchase.
      </Card>

      <Card title="Protect revenue">
        Find failures, leaks and risks before they cost sales.
      </Card>
    </CardGroup>

    ### From connection to verified outcome

    The controlled sequence every capability follows. Nothing changes a connected system without the approval step.

    <Steps>
      <Step title="Connect">
        Authorise the source. Scopes are shown before access is granted.
      </Step>

      <Step title="Monitor">
        Watch the signals against your own baselines, not universal defaults.
      </Step>

      <Step title="Detect">
        Run checks and gather evidence specific to your store.
      </Step>

      <Step title="Recommend">
        Explain what happened, why it matters and the proposed action.
      </Step>

      <Step title="Approve">
        You review scope, risk and reversibility before anything changes.
      </Step>

      <Step title="Execute">
        Apply through governed connector operations.
      </Step>

      <Step title="Verify">
        Confirm the intended result and keep the receipt.
      </Step>
    </Steps>

    No changes are made without the configured approval policy. Read-only operations do not modify the connected system; schedules, access scopes, API usage and data handling remain governed by Vortex IQ controls.
  </Tab>

  <Tab title="Monitor (15)">
    ### Monitor performance

    15 performance signals. Open an outcome to see its signals and how each one alerts. Read-only operations do not modify the connected system.

    <AccordionGroup>
      <Accordion title="Grow revenue (12 signals)">
        | Signal                        | Alert behaviour  | What it tracks                                                       |
        | ----------------------------- | ---------------- | -------------------------------------------------------------------- |
        | **Avg Session Duration**      | Merchant rule    | Average time on site for TikTok visitors.                            |
        | **Goal Completions**          | Merchant rule    | Goal completions attributed to TikTok traffic.                       |
        | **New Users**                 | Merchant rule    | First-time visitors attributed to TikTok.                            |
        | **Pageviews per Session**     | Merchant rule    | Average pages viewed per TikTok-referred session.                    |
        | **Real-Time Users**           | Merchant rule    | Visitors on-site right now from TikTok - spikes flag a viral moment. |
        | **Returning Users**           | Merchant rule    | Repeat visitors arriving from TikTok.                                |
        | **Session Conversion Rate**   | Alert band 2 / 1 | Share of TikTok sessions that complete a purchase goal.              |
        | **Sessions**                  | Merchant rule    | TikTok-attributed storefront sessions over the window.               |
        | **TikTok-Attributed Revenue** | Watch only       | Closes the loop: did the viral video actually sell anything?         |
        | **Top Pages**                 | Merchant rule    | Landing pages receiving the most TikTok traffic.                     |
        | **Top Traffic Sources**       | Merchant rule    | Source/medium breakdown of inbound TikTok-linked traffic.            |
        | **Users**                     | Merchant rule    | Distinct users arriving from organic TikTok.                         |
      </Accordion>

      <Accordion title="Protect revenue (2 signals)">
        | Signal                    | Alert behaviour    | What it tracks                                           |
        | ------------------------- | ------------------ | -------------------------------------------------------- |
        | **Bounce Rate**           | Alert band 40 / 60 | Share of TikTok sessions that leave after one page.      |
        | **Cart Abandonment Rate** | Alert band 60 / 75 | Share of TikTok-sourced carts abandoned before checkout. |
      </Accordion>

      <Accordion title="Run operations (1 signals)">
        | Signal        | Alert behaviour | What it tracks                                           |
        | ------------- | --------------- | -------------------------------------------------------- |
        | **Followers** | Watch only      | Current TikTok follower count for the connected account. |
      </Accordion>
    </AccordionGroup>
  </Tab>

  <Tab title="Audit (3)">
    ### Audit risks and opportunities

    A fix status appears only where the action, inputs, approval, verification and recovery controls are mapped. Candidate remediations are never executable. Open a check for the detail.

    <AccordionGroup>
      <Accordion title="Engagement rate below 1%">
        **Severity** medium · **Outcome** Grow revenue · **Fix status** Report only

        Engagement below 1 percent means content is reaching feeds and being scrolled past; format and hook need work before spend goes behind it.

        Vortex IQ detects and explains this; resolution is manual, with evidence and recommended steps.

        Reference: `SOCIAL-ENGAGEMENT-001`
      </Accordion>

      <Accordion title="Reach dropped > 20% vs prior period">
        **Severity** medium · **Outcome** Run operations · **Fix status** Report only

        Reach dropping over 20 percent usually means the algorithm has deprioritised the account or a format change landed badly; catching it early keeps the slide shallow.

        Vortex IQ detects and explains this; resolution is manual, with evidence and recommended steps.

        Reference: `SOCIAL-REACH-001`
      </Accordion>

      <Accordion title="Posting cadence collapsed (no post in 14 days)">
        **Severity** low · **Outcome** Grow revenue · **Fix status** Candidate remediation

        Posting cadence collapsing to zero lets the audience's attention lapse; reach compounds only while the account stays present.

        A likely corrective operation exists, but its mapping and recovery are not yet complete, so execution is not offered. Evidence and recommended manual steps are provided.

        Reference: `SOCIAL-CADENCE-001`
      </Accordion>
    </AccordionGroup>

    #### Build your own automated fixes

    Turn any finding into an automated fix with a Vortex IQ workflow: **over 13,000 read and write operations across more than 200 connectors** are available as building blocks, with approval, verification and rollback on every change.
  </Tab>

  <Tab title="Automate">
    ### Automate approved work

    Vortex IQ is integrated with **5 read** and **0 write** operations across analyticspages, analyticssessions, analyticssources, analyticsusers, userinfos on TikTok. Combine them with anything from the **over 13,000 operations across more than 200 connectors** to automate the work in your own words.

    Changes follow your configured approval policy: the target, proposed change, affected records, risk, reversibility and verification plan are shown before execution.

    [Create a workflow](https://app.vortexiq.ai/workbench/flows/create?connector=tiktok-organic)

    #### Ready to build your first TikTok workflow

    Pick a trigger, add the operations above as steps, and every step that changes data pauses for your approval. Monitoring and audits are live now and can start any workflow you build.

    <Accordion title="Browse the operations you can build with">
      | Resource          | Read operations | Write operations |
      | ----------------- | --------------- | ---------------- |
      | analyticspages    | 1               | 0                |
      | analyticssessions | 1               | 0                |
      | analyticssources  | 1               | 0                |
      | analyticsusers    | 1               | 0                |
      | userinfos         | 1               | 0                |

      Signed-in users see the full catalogue in the workflow builder, filtered to the sources they have connected.
    </Accordion>
  </Tab>
</Tabs>