> ## Documentation Index
> Fetch the complete documentation index at: https://docs.vortexiq.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# PrestaShop on Vortex IQ

> Monitor store performance, find catalogue and operational problems, and safely apply approved changes to PrestaShop.

Monitor store performance, find catalogue and operational problems, and safely apply approved changes to PrestaShop.

[Connect or manage this source](https://app.vortexiq.ai/workbench/settings/sources) · [View setup guide](/integrations/prestashop) · [Create a workflow](https://app.vortexiq.ai/workbench/flows/create?connector=prestashop)

<CardGroup cols={5}>
  <Card title="47">
    performance signals
  </Card>

  <Card title="8">
    automated checks
  </Card>

  <Card title="1">
    prepared fixes
  </Card>

  <Card title="Ready to build yours">
    workflows
  </Card>

  <Card title="10">
    API operations
  </Card>
</CardGroup>

<Tabs>
  <Tab title="Overview">
    ### What you can achieve

    Capabilities are grouped around merchant outcomes, not API terminology.

    <CardGroup cols={2}>
      <Card title="Protect revenue">
        Find failures, leaks and risks before they cost sales.
      </Card>

      <Card title="Run operations">
        Monitor orders, fulfilment, delivery and settlement.
      </Card>

      <Card title="Grow revenue">
        Improve discovery, conversion, campaigns and repeat purchase.
      </Card>

      <Card title="Catalogue quality">
        Identify missing, inconsistent or outdated product data.
      </Card>
    </CardGroup>

    ### From connection to verified outcome

    The controlled sequence every capability follows. Nothing changes a connected system without the approval step.

    <Steps>
      <Step title="Connect">
        Authorise the source. Scopes are shown before access is granted.
      </Step>

      <Step title="Monitor">
        Watch the signals against your own baselines, not universal defaults.
      </Step>

      <Step title="Detect">
        Run checks and gather evidence specific to your store.
      </Step>

      <Step title="Recommend">
        Explain what happened, why it matters and the proposed action.
      </Step>

      <Step title="Approve">
        You review scope, risk and reversibility before anything changes.
      </Step>

      <Step title="Execute">
        Apply through governed connector operations.
      </Step>

      <Step title="Verify">
        Confirm the intended result and keep the receipt.
      </Step>
    </Steps>

    No changes are made without the configured approval policy. Read-only operations do not modify the connected system; schedules, access scopes, API usage and data handling remain governed by Vortex IQ controls.
  </Tab>

  <Tab title="Monitor (47)">
    ### Monitor performance

    47 performance signals. Open an outcome to see its signals and how each one alerts. Read-only operations do not modify the connected system.

    <AccordionGroup>
      <Accordion title="Protect revenue (19 signals)">
        | Signal                                        | Alert behaviour    | What it tracks                                                                                                             |
        | --------------------------------------------- | ------------------ | -------------------------------------------------------------------------------------------------------------------------- |
        | **Active Ads on Out-of-Stock SKUs**           | Merchant rule      | Active Ads on Out-of-Stock SKUs, broken down by row.                                                                       |
        | **Cancellation Rate**                         | Alert band 1 / 3   | Description pending editorial review; the signal is live.                                                                  |
        | **Churn-Risk (Inactive) Customers**           | Alert band 20 / 50 | Customers with no order/visit in 90d - last\_visit + orders recency.                                                       |
        | **Combination (Variant) Stock at Zero**       | Merchant rule      | id\_product\_attribute>0 rows at quantity\<=0 while the parent product is active - silent variant stockouts.               |
        | **High-Value Customers Unengaged on Email**   | Merchant rule      | High-Value Customers Unengaged on Email, broken down by row.                                                               |
        | **Low-Stock Products**                        | Merchant rule      | Description pending editorial review; the signal is live.                                                                  |
        | **Order Status Mix**                          | Watch only         | Awaiting payment / processing / shipped / delivered / refunded / cancelled distribution via current\_state → order\_state. |
        | **Orders → Email Campaign Attribution**       | Merchant rule      | Orders → Email Campaign Attribution, broken down by row.                                                                   |
        | **Out-of-Stock Products**                     | Alert band 0 / 5   | stock\_available.quantity\<=0 on active products still visible on storefront.                                              |
        | **Pagespeed-Driven Cart Loss**                | Merchant rule      | Description pending editorial review; the signal is live.                                                                  |
        | **Partial vs Full Refund Mix**                | Watch only         | Split of partial vs full refunds from order\_slip amounts.                                                                 |
        | **Per-Shop Health Matrix**                    | Watch only         | Revenue / refund-rate / OOS / repeat-rate per shop in one matrix.                                                          |
        | **PrestaShop vs Marketplace Catalogue Drift** | Merchant rule      | PrestaShop vs Marketplace Catalogue Drift, broken down by row.                                                             |
        | **Products Missing SEO Meta**                 | Alert band 10 / 30 | Empty meta\_title / meta\_description - organic-traffic leak.                                                              |
        | **Products with Stock Tracking Disabled**     | Merchant rule      | out\_of\_stock=1 (allow ordering when empty) with depends\_on\_stock=false - no real tracking.                             |
        | **Refund Rate**                               | Alert band 2 / 5   | Refunded orders (REFUNDED order\_state / order\_slip) as % of orders.                                                      |
        | **Refund-Rate Spike**                         | Merchant rule      | Alerts for Refund-Rate Spike.                                                                                              |
        | **Refunded Order Count**                      | Merchant rule      | Description pending editorial review; the signal is live.                                                                  |
        | **Revenue at Risk**                           | Merchant rule      | Estimated revenue exposed by OOS bestsellers, stuck payments, and refund spikes.                                           |
      </Accordion>

      <Accordion title="Grow revenue (13 signals)">
        | Signal                           | Alert behaviour    | What it tracks                                                                                                |
        | -------------------------------- | ------------------ | ------------------------------------------------------------------------------------------------------------- |
        | **Awaiting Payment Orders**      | Merchant rule      | Orders stuck in an awaiting-payment order\_state >24h usually = gateway issue or customer dropoff.            |
        | **Discount Dependency**          | Alert band 20 / 40 | total\_discounts as % of revenue - promo-dependency / margin-erosion signal.                                  |
        | **New vs Returning Customers**   | Watch only         | First-order vs repeat-order customers derived from orders per id\_customer.                                   |
        | **Order Status Spike**           | Merchant rule      | Description pending editorial review; the signal is live.                                                     |
        | **Products Missing Description** | Alert band 5 / 20  | Empty description / description\_short - free conversion + SEO lift.                                          |
        | **Repeat Purchase Rate**         | Alert band 25 / 10 | Description pending editorial review; the signal is live.                                                     |
        | **Revenue Trend**                | Watch only         | Description pending editorial review; the signal is live.                                                     |
        | **Revenue by Currency**          | Watch only         | Split by id\_currency join to currencies resource - multi-currency shops.                                     |
        | **Revenue by Shop (Multistore)** | Watch only         | Per-shop revenue split via id\_shop for merchants running multiple PrestaShop shops on one back office.       |
        | **Shipping as % of Revenue**     | Alert band 5 / 15  | Description pending editorial review; the signal is live.                                                     |
        | **Top Products by Revenue**      | Watch only         | Aggregated from order\_detail total\_price\_tax\_incl by product.                                             |
        | **Total Revenue**                | Alert band 0 / -5  | Sum of valid orders' total\_paid, currency-aware across multi-currency shops.                                 |
        | **VAT / Tax Collected**          | Watch only         | total\_paid\_tax\_incl minus total\_paid\_tax\_excl, aggregated - useful for cross-EU OSS threshold tracking. |
      </Accordion>

      <Accordion title="Run operations (11 signals)">
        | Signal                                  | Alert behaviour    | What it tracks                                                                                        |
        | --------------------------------------- | ------------------ | ----------------------------------------------------------------------------------------------------- |
        | **AOV by Country**                      | Watch only         | AOV by Country.                                                                                       |
        | **Average Order Value**                 | Alert band 0 / -5  | Description pending editorial review; the signal is live.                                             |
        | **Fulfillment Rate**                    | Alert band 95 / 90 | Paid orders whose order\_states.shipped flag is true, over all paid orders in the window.             |
        | **OOS Bestseller Still Visible**        | Merchant rule      | Alerts for OOS Bestseller Still Visible.                                                              |
        | **Order Count**                         | Alert band 0 / -10 | Description pending editorial review; the signal is live.                                             |
        | **Order Processing Backlog**            | Alert band 10 / 50 | Alerts for Order Processing Backlog.                                                                  |
        | **Order Volume by Shop**                | Watch only         | Order Volume by Shop.                                                                                 |
        | **Orders by Country**                   | Watch only         | Order delivery country from the addresses resource.                                                   |
        | **PrestaShop Webservice Failure Spike** | Merchant rule      | Webservice key revoked, resource permission removed, or store unreachable (Hosted Cloud maintenance). |
        | **Top Customers by Spend**              | Watch only         | Top Customers by Spend.                                                                               |
        | **Total Customers**                     | Watch only         | Description pending editorial review; the signal is live.                                             |
      </Accordion>

      <Accordion title="Catalogue quality (4 signals)">
        | Signal                       | Alert behaviour   | What it tracks                                               |
        | ---------------------------- | ----------------- | ------------------------------------------------------------ |
        | **Disabled Products**        | Watch only        | active=false products - hidden from storefront.              |
        | **Products Missing EAN/UPC** | Merchant rule     | Missing ean13 blocks Google Shopping + marketplace listings. |
        | **Products Missing Image**   | Alert band 5 / 20 | Description pending editorial review; the signal is live.    |
        | **Total Products**           | Watch only        | Description pending editorial review; the signal is live.    |
      </Accordion>
    </AccordionGroup>
  </Tab>

  <Tab title="Audit (8)">
    ### Audit risks and opportunities

    A fix status appears only where the action, inputs, approval, verification and recovery controls are mapped. Candidate remediations are never executable. Open a check for the detail.

    <AccordionGroup>
      <Accordion title="Fulfillment rate below 90%">
        **Severity** critical · **Outcome** Protect revenue · **Fix status** Candidate remediation

        When more than 1 order in 10 is failing to reach fulfilment, customers have paid for goods that are not shipping on time; refunds, chargebacks and support load follow quickly.

        A likely corrective operation exists, but its mapping and recovery are not yet complete, so execution is not offered. Evidence and recommended manual steps are provided.

        Reference: `ECOM-FULFIL-001`
      </Accordion>

      <Accordion title="Cancellation rate above 10% over 30d">
        **Severity** high · **Outcome** Protect revenue · **Fix status** Report only

        More than 1 in 10 orders is being cancelled. Unlike a return, a cancellation often means the customer changed their mind or hit a problem before the order even shipped, checkout friction, a payment failure, an unexpectedly long delivery estimate, which usually points to a fixable step in the order f

        Vortex IQ detects and explains this; resolution is manual, with evidence and recommended steps.

        Reference: `ECOM-CANCEL-001`
      </Accordion>

      <Accordion title="Refund rate above 5% over 30d">
        **Severity** high · **Outcome** Protect revenue · **Fix status** Candidate remediation

        More than 1 in 20 orders is being refunded. Beyond the direct revenue loss, this rate also carries payment-cost consequences, processors and payment gateways watch refund and dispute rates, and a sustained high rate can affect processing terms independent of the lost sale itself.

        A likely corrective operation exists, but its mapping and recovery are not yet complete, so execution is not offered. Evidence and recommended manual steps are provided.

        Reference: `ECOM-REFUND-001`
      </Accordion>

      <Accordion title="Discount > 20% of revenue (margin erosion)">
        **Severity** medium · **Outcome** Grow revenue · **Fix status** Report only

        Discounting above roughly 20 percent of revenue erodes margin quickly, often without lifting volume enough to pay for itself, and trains customers to wait for codes.

        Vortex IQ detects and explains this; resolution is manual, with evidence and recommended steps.

        Reference: `ECOM-DISCOUNT-001`
      </Accordion>

      <Accordion title="Products with zero or negative stock">
        **Severity** medium · **Outcome** Grow revenue · **Fix status** Candidate remediation

        Every product at zero or negative stock is a page a customer can still find, still add to cart in some storefront setups, and still be disappointed by. Zero-stock listings that stay live also keep spending any ad budget or SEO ranking pointed at them, driving traffic to a product nobody can actually

        A likely corrective operation exists, but its mapping and recovery are not yet complete, so execution is not offered. Evidence and recommended manual steps are provided.

        Reference: `ECOM-INVENTORY-001`
      </Accordion>

      <Accordion title="Repeat-customer rate below 20%">
        **Severity** medium · **Outcome** Grow revenue · **Fix status** Candidate remediation

        Fewer than 1 in 5 customers comes back for a second order. Acquiring a first-time customer is almost always the most expensive part of earning their business, so a repeat rate this low means the store is paying that acquisition cost repeatedly instead of earning a second (cheaper) sale from customer

        A likely corrective operation exists, but its mapping and recovery are not yet complete, so execution is not offered. Evidence and recommended manual steps are provided.

        Reference: `ECOM-CUSTOMER-001`
      </Accordion>

      <Accordion title="Products missing SEO title">
        **Severity** low · **Outcome** Grow revenue · **Fix status** Prepared fix

        Products without SEO titles compete in search under their bare product names; pages that could rank for buying keywords stay invisible.

        A prepared, approval-gated fix exists: the proposed change, affected records, risk, reversibility and verification are shown before execution.

        Reference: `ECOM-CATALOGUE-002`
      </Accordion>

      <Accordion title="Products missing description">
        **Severity** low · **Outcome** Grow revenue · **Fix status** Candidate remediation

        A product with no description gives a shopper nothing to evaluate beyond a photo and a price. It also gives search engines almost nothing to index, so these products are simultaneously converting worse for visitors who do find them and ranking worse in organic search for anyone who has not.

        A likely corrective operation exists, but its mapping and recovery are not yet complete, so execution is not offered. Evidence and recommended manual steps are provided.

        Reference: `ECOM-CATALOGUE-001`
      </Accordion>
    </AccordionGroup>
  </Tab>

  <Tab title="Automate">
    ### Automate approved work

    Vortex IQ is integrated with **10 read** and **0 write** operations across address, currencys, customers, orders, order details, order slips on PrestaShop. Combine them with anything from the **over 13,000 operations across more than 200 connectors** to automate the work in your own words.

    Changes follow your configured approval policy: the target, proposed change, affected records, risk, reversibility and verification plan are shown before execution.

    [Create a workflow](https://app.vortexiq.ai/workbench/flows/create?connector=prestashop)

    #### Ready to build your first PrestaShop workflow

    Pick a trigger, add the operations above as steps, and every step that changes data pauses for your approval. Monitoring and audits are live now and can start any workflow you build.

    <Accordion title="Browse the operations you can build with">
      | Resource      | Read operations | Write operations |
      | ------------- | --------------- | ---------------- |
      | address       | 1               | 0                |
      | currencys     | 1               | 0                |
      | customers     | 1               | 0                |
      | orders        | 1               | 0                |
      | order details | 1               | 0                |
      | order slips   | 1               | 0                |
      | order states  | 1               | 0                |
      | products      | 1               | 0                |

      Signed-in users see the full catalogue in the workflow builder, filtered to the sources they have connected.
    </Accordion>
  </Tab>
</Tabs>