> ## Documentation Index > Fetch the complete documentation index at: https://docs.vortexiq.ai/llms.txt > Use this file to discover all available pages before exploring further. # Mixpanel on Vortex IQ > Monitor traffic, conversion and tracking integrity from Mixpanel, and catch instrumentation breaks before decisions are made on bad data. Monitor traffic, conversion and tracking integrity from Mixpanel, and catch instrumentation breaks before decisions are made on bad data. [Connect or manage this source](https://app.vortexiq.ai/workbench/settings/sources) · [How connecting works](/integrations/connector-catalogue) · [Create a workflow](https://app.vortexiq.ai/workbench/flows/create?connector=mixpanel) performance signals automated checks prepared fixes proven workflows API operations ### What you can achieve Capabilities are grouped around merchant outcomes, not API terminology. Monitor orders, fulfilment, delivery and settlement. Find failures, leaks and risks before they cost sales. Keep tracking, access and change under governed control. Improve discovery, conversion, campaigns and repeat purchase. ### From connection to verified outcome The controlled sequence every capability follows. Nothing changes a connected system without the approval step. Authorise the source. Scopes are shown before access is granted. Watch the signals against your own baselines, not universal defaults. Run checks and gather evidence specific to your store. Explain what happened, why it matters and the proposed action. You review scope, risk and reversibility before anything changes. Apply through governed connector operations. Confirm the intended result and keep the receipt. No changes are made without the configured approval policy. Read-only operations do not modify the connected system; schedules, access scopes, API usage and data handling remain governed by Vortex IQ controls. ### Monitor performance 38 performance signals. Open an outcome to see its signals and how each one alerts. Read-only operations do not modify the connected system. | Signal | Alert behaviour | What it tracks | | ---------------------------------------- | --------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------ | | **Avg Session Duration** | Watch only | Avg Session Duration from Mixpanel, grouped under Customer Behaviour. Computes when a live Mixpanel integration is connected; reconciles ecommerce aga | | **Avg Time to Convert** | Watch only | Description pending editorial review; the signal is live. | | **Biggest Funnel Step Drop-off** | Merchant rule | Biggest Funnel Step Drop-off, compared across items. | | **Cohort Retention D30 %** | Merchant rule | Description pending editorial review; the signal is live. | | **Cohort Retention D7 %** | Merchant rule | Description pending editorial review; the signal is live. | | **Core Events Firing** | Merchant rule | Description pending editorial review; the signal is live. | | **Daily Active Users** | Watch only | Description pending editorial review; the signal is live. | | **Event Ingestion Lag** | Merchant rule | Delay between client event timestamp and ingestion , high lag = SDK batching issue or pipeline backpressure. | | **Event Volume Drop (>25% vs baseline)** | Merchant rule | Alerts for Event Volume Drop (>25% vs baseline). | | **Fastest-Decaying Cohort** | Merchant rule | Fastest-Decaying Cohort, broken down by row. | | **Goal Completions** | Watch only | Goal Completions from Mixpanel, grouped under Funnel Analysis. Computes when a live Mixpanel integration is connected; reconciles ecommerce against Mi | | **Monthly Active Users** | Watch only | Description pending editorial review; the signal is live. | | **Pageviews per Session** | Watch only | Pageviews per Session from Mixpanel, grouped under Customer Behaviour. Computes when a live Mixpanel integration is connected; reconciles ecommerce ag | | **Retention Curve** | Watch only | Retention Curve over time. | | **Top 10 Events by Volume** | Watch only | Top 10 Events by Volume. | | **Top Exit Event** | Watch only | Top Exit Event, broken down by row. | | **Top Pages** | Watch only | Top Pages from Mixpanel, grouped under Customer Behaviour. Computes when a live Mixpanel integration is connected; reconciles ecommerce against Mixpan | | **Top Traffic Sources** | Watch only | Top Traffic Sources from Mixpanel, grouped under Customer Behaviour. Computes when a live Mixpanel integration is connected; reconciles ecommerce agai | | **Top User Path (Flows)** | Watch only | Mixpanel-distinctive , the most-travelled event sequence. Shifts here = users finding a new (or broken) route. | | **Total Event Volume** | Merchant rule | Description pending editorial review; the signal is live. | | Signal | Alert behaviour | What it tracks | | ---------------------------------------- | --------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------ | | **Avg Events per User** | Watch only | Description pending editorial review; the signal is live. | | **Conversion-Path Share %** | Merchant rule | % of sessions whose path reaches the purchase event , falling = users drifting off the happy path. | | **Funnel Conversion Drop (>5pp in 24h)** | Merchant rule | Alerts for Funnel Conversion Drop (>5pp in 24h). | | **Funnel Conversion by Segment** | Watch only | Funnel Conversion by Segment. | | **New Users** | Watch only | New Users from Mixpanel, grouped under Traffic Acquisition. Computes when a live Mixpanel integration is connected; reconciles ecommerce against Mixpa | | **New vs Returning Users** | Watch only | New vs Returning Users, shown by share. | | **Primary Funnel Conversion %** | Merchant rule | Primary Funnel Conversion %, stage by stage. | | **Real-Time Users** | Watch only | Real-Time Users from Mixpanel, grouped under Traffic Acquisition. Computes when a live Mixpanel integration is connected; reconciles ecommerce against | | **Sessions** | Watch only | Sessions from Mixpanel, grouped under Traffic Acquisition. Computes when a live Mixpanel integration is connected; reconciles ecommerce against Mixpan | | **Stickiness (DAU/MAU)** | Merchant rule | Description pending editorial review; the signal is live. | | Signal | Alert behaviour | What it tracks | | ------------------------------------------------- | ------------------ | ------------------------------------------------------------------------------------------------------------------------------------------------------ | | **Bounce Rate** | Alert band 40 / 60 | Bounce Rate from Mixpanel, grouped under Customer Behaviour. Computes when a live Mixpanel integration is connected; reconciles ecommerce against Mixp | | **Cart Abandonment Rate** | Alert band 60 / 75 | Cart Abandonment Rate from Mixpanel, grouped under Funnel Analysis. Computes when a live Mixpanel integration is connected; reconciles ecommerce again | | **Event Source vs Ecom Revenue Attribution** | Merchant rule | Event Source vs Ecom Revenue Attribution, broken down by row. | | **Landing Page Performance vs Bounce** | Merchant rule | Landing Page Performance vs Bounce, broken down by row. | | **Mixpanel Funnel Conversion vs Ecom Conversion** | Merchant rule | Description pending editorial review; the signal is live. | | **Session Engagement vs Cart Abandonment** | Merchant rule | Description pending editorial review; the signal is live. | | Signal | Alert behaviour | What it tracks | | ----------------------------------------------------- | --------------- | ------------------------------------------------------------- | | **Event Tracking Broken (core event stopped firing)** | Merchant rule | Alerts for Event Tracking Broken (core event stopped firing). | | **Mixpanel Tracking Health Score** | Merchant rule | Description pending editorial review; the signal is live. | ### Audit risks and opportunities A fix status appears only where the action, inputs, approval, verification and recovery controls are mapped. Candidate remediations are never executable. Open a check for the detail. **Severity** critical · **Outcome** Grow revenue · **Fix status** Report only The property has meaningful traffic but reports zero conversions, which almost never means zero sales; it means the tool cannot see the sales that are happening. Every conversion-based report and any ad spend optimised against this tool's conversion signal is blind until this is fixed. Vortex IQ detects and explains this; resolution is manual, with evidence and recommended steps. Reference: `ANALYTICS-TRACK-003` **Severity** high · **Outcome** Protect revenue · **Fix status** Report only Analytics showing conversions while the store records zero orders (or the reverse) means one of the two systems is wrong; every decision made on the divergent numbers is at risk. Vortex IQ detects and explains this; resolution is manual, with evidence and recommended steps. Reference: `ANALYTICS-ATTR-001` **Severity** high · **Outcome** Protect revenue · **Fix status** Report only Three out of four shoppers who add something to their cart leave without buying it. These are the closest prospects the store has, people who already decided they wanted a specific product, so this is lost revenue that was nearly captured, not cold traffic that never showed interest. Vortex IQ detects and explains this; resolution is manual, with evidence and recommended steps. Reference: `ANALYTICS-CART-001` **Severity** high · **Outcome** Grow revenue · **Fix status** Report only Fewer than 1 in 100 sessions convert. At this rate the store needs a large multiple of today's traffic just to hold revenue flat, so the most efficient lever right now is fixing conversion, not buying more visitors who will convert at the same low rate. Vortex IQ detects and explains this; resolution is manual, with evidence and recommended steps. Reference: `ANALYTICS-TRACK-002` **Severity** medium · **Outcome** Grow revenue · **Fix status** Report only Under 30 seconds of engaged time is barely enough to read a headline, let alone consider a product. Visitors this disengaged are unlikely to convert on this visit or return for another, so traffic that looks healthy in a session count is not translating into attention. Vortex IQ detects and explains this; resolution is manual, with evidence and recommended steps. Reference: `ANALYTICS-ENGAGE-001` **Severity** medium · **Outcome** Protect revenue · **Fix status** Report only Seven in ten visitors are leaving after one page. Whatever is bringing them, an ad, a search result, a link, is not being matched by what they find when they arrive, and every one of those visits was still a cost (ad spend, content effort, SEO ranking) that produced no second page view. Vortex IQ detects and explains this; resolution is manual, with evidence and recommended steps. Reference: `ANALYTICS-TRACK-001` #### Build your own automated fixes Turn any finding into an automated fix with a Vortex IQ workflow: **over 13,000 read and write operations across more than 200 connectors** are available as building blocks, with approval, verification and rollback on every change. ### Automate approved work Vortex IQ is integrated with **5 read** and **0 write** operations across engages, events, funnels, retentions, segmentations on Mixpanel. Combine them with anything from the **over 13,000 operations across more than 200 connectors** to automate the work in your own words. Changes follow your configured approval policy: the target, proposed change, affected records, risk, reversibility and verification plan are shown before execution. [Create a workflow](https://app.vortexiq.ai/workbench/flows/create?connector=mixpanel) #### Ready to build your first Mixpanel workflow Pick a trigger, add the operations above as steps, and every step that changes data pauses for your approval. Monitoring and audits are live now and can start any workflow you build. | Resource | Read operations | Write operations | | ------------- | --------------- | ---------------- | | engages | 1 | 0 | | events | 1 | 0 | | funnels | 1 | 0 | | retentions | 1 | 0 | | segmentations | 1 | 0 | Signed-in users see the full catalogue in the workflow builder, filtered to the sources they have connected.