> ## Documentation Index > Fetch the complete documentation index at: https://docs.vortexiq.ai/llms.txt > Use this file to discover all available pages before exploring further. # Klaviyo on Vortex IQ > Monitor email revenue and deliverability for Klaviyo, catch broken automations early, and keep lifecycle marketing accountable to store outcomes. Monitor email revenue and deliverability for Klaviyo, catch broken automations early, and keep lifecycle marketing accountable to store outcomes. [Connect or manage this source](https://app.vortexiq.ai/workbench/settings/sources) · [How connecting works](/integrations/connector-catalogue) · [Create a workflow](https://app.vortexiq.ai/workbench/flows/create?connector=klaviyo) performance signals automated checks prepared fixes proven workflows API operations ### What you can achieve Capabilities are grouped around merchant outcomes, not API terminology. Find failures, leaks and risks before they cost sales. Improve discovery, conversion, campaigns and repeat purchase. Monitor orders, fulfilment, delivery and settlement. Find storefront, speed, accessibility and journey problems. Keep tracking, access and change under governed control. ### From connection to verified outcome The controlled sequence every capability follows. Nothing changes a connected system without the approval step. Authorise the source. Scopes are shown before access is granted. Watch the signals against your own baselines, not universal defaults. Run checks and gather evidence specific to your store. Explain what happened, why it matters and the proposed action. You review scope, risk and reversibility before anything changes. Apply through governed connector operations. Confirm the intended result and keep the receipt. No changes are made without the configured approval policy. Read-only operations do not modify the connected system; schedules, access scopes, API usage and data handling remain governed by Vortex IQ controls. ### Monitor performance 67 performance signals. Open an outcome to see its signals and how each one alerts. Read-only operations do not modify the connected system. | Signal | Alert behaviour | What it tracks | | ----------------------------- | ----------------- | --------------------------------------------------------- | | **Campaign Ranking** | Watch only | Campaign Ranking, compared across items. | | **Campaign Revenue Trend** | Watch only | Description pending editorial review; the signal is live. | | **Campaign Sends Trend** | Watch only | Description pending editorial review; the signal is live. | | **Campaign Status Breakdown** | Watch only | Campaign Status Breakdown. | | **Campaign vs Flow Revenue** | Watch only | Description pending editorial review; the signal is live. | | **Channel Distribution** | Watch only | Channel Distribution, shown by share. | | **Checkout-to-Order Rate** | Merchant rule | Description pending editorial review; the signal is live. | | **Click Rate Trend** | Watch only | Description pending editorial review; the signal is live. | | **Click-to-Open Rate** | Alert band 10 / 3 | Description pending editorial review; the signal is live. | | **Clicked Trend** | Watch only | Description pending editorial review; the signal is live. | | **Conversion Rate** | Alert band 3 / 1 | Description pending editorial review; the signal is live. | | **Conversion Rate Trend** | Watch only | Description pending editorial review; the signal is live. | | **Email Health KPIs** | Watch only | Description pending editorial review; the signal is live. | | **Emails Received Trend** | Watch only | Description pending editorial review; the signal is live. | | **Engagement Funnel** | Watch only | Engagement Funnel, stage by stage. | | **Open Rate Trend** | Watch only | Description pending editorial review; the signal is live. | | **Opened Trend** | Watch only | Description pending editorial review; the signal is live. | | **Orders Trend** | Watch only | Description pending editorial review; the signal is live. | | **Recent Campaigns Detail** | Watch only | Recent Campaigns Detail, broken down by row. | | **Repeat Purchasers** | Watch only | Description pending editorial review; the signal is live. | | **Revenue Trend** | Watch only | Description pending editorial review; the signal is live. | | **Revenue per Recipient** | Watch only | Description pending editorial review; the signal is live. | | **Revenue per Send** | Watch only | Description pending editorial review; the signal is live. | | **SMS Conversion** | Merchant rule | Description pending editorial review; the signal is live. | | **Sends vs Opens** | Watch only | Description pending editorial review; the signal is live. | | **Subscriber Growth Rate** | Watch only | Description pending editorial review; the signal is live. | | **Total Revenue** | Watch only | Description pending editorial review; the signal is live. | | Signal | Alert behaviour | What it tracks | | ----------------------------- | ------------------ | --------------------------------------------------------- | | **Active Subscribers (Est.)** | Watch only | Description pending editorial review; the signal is live. | | **Added to List Trend** | Watch only | Description pending editorial review; the signal is live. | | **Added vs Unsubscribed** | Watch only | Description pending editorial review; the signal is live. | | **Email Click Rate** | Alert band 2 / 0.5 | Percentage of delivered emails with at least one click. | | **Email Open Rate** | Alert band 20 / 10 | Percentage of delivered emails that were opened. | | **Flow Count Summary** | Watch only | Description pending editorial review; the signal is live. | | **Flow Sends Trend** | Watch only | Description pending editorial review; the signal is live. | | **Flow Status Breakdown** | Watch only | Flow Status Breakdown. | | **Flow Trigger Types** | Watch only | Flow Trigger Types, shown by share. | | **Flows List** | Watch only | Flows List. | | **Lifecycle Funnel** | Watch only | Lifecycle Funnel, stage by stage. | | **List Count** | Watch only | Description pending editorial review; the signal is live. | | **List Health Summary** | Watch only | Description pending editorial review; the signal is live. | | **Lists Overview** | Watch only | Lists Overview. | | **Placed Orders Total** | Watch only | Description pending editorial review; the signal is live. | | **Post-Purchase Flow** | Watch only | Description pending editorial review; the signal is live. | | **Segments Overview** | Watch only | Segments Overview. | | **Tags Overview** | Watch only | Tags Overview. | | **Top Lists by Name** | Watch only | Top Lists by Name. | | **Total Sends** | Watch only | Description pending editorial review; the signal is live. | | **Unsubscribe Trend** | Watch only | Description pending editorial review; the signal is live. | | **Updated Email Preferences** | Watch only | Updated Email Preferences over time. | | **Welcome Flow** | Watch only | Description pending editorial review; the signal is live. | | Signal | Alert behaviour | What it tracks | | -------------------------- | -------------------- | --------------------------------------------------------- | | **Abandoned Cart Metrics** | Watch only | Description pending editorial review; the signal is live. | | **Bounce Rate** | Alert band 2 / 5 | Percentage of emails that bounced. | | **Bounce Trend** | Watch only | Description pending editorial review; the signal is live. | | **Deliverability Summary** | Watch only | Description pending editorial review; the signal is live. | | **Delivery Rate** | Alert band 98 / 95 | Description pending editorial review; the signal is live. | | **Dropped Emails** | Watch only | Description pending editorial review; the signal is live. | | **Refund Rate** | Merchant rule | Description pending editorial review; the signal is live. | | **Refunds Trend** | Watch only | Description pending editorial review; the signal is live. | | **Spam Complaint Rate** | Alert band 0.1 / 0.3 | Description pending editorial review; the signal is live. | | **Spam Complaint Trend** | Watch only | Description pending editorial review; the signal is live. | | **Unsubscribe Rate** | Alert band 0.5 / 2 | Percentage of recipients who unsubscribed. | | Signal | Alert behaviour | What it tracks | | ---------------------- | --------------- | --------------------------------------------------------- | | **Checkouts Started** | Watch only | Description pending editorial review; the signal is live. | | **SMS Clicks** | Watch only | Description pending editorial review; the signal is live. | | **SMS Opt-in Trend** | Watch only | Description pending editorial review; the signal is live. | | **SMS Overview** | Watch only | Description pending editorial review; the signal is live. | | **SMS Sends** | Watch only | Description pending editorial review; the signal is live. | | **SMS vs Email Sends** | Watch only | Description pending editorial review; the signal is live. | ### Audit risks and opportunities A fix status appears only where the action, inputs, approval, verification and recovery controls are mapped. Candidate remediations are never executable. Open a check for the detail. **Severity** critical · **Outcome** Protect revenue · **Fix status** Report only Spam complaints are the fastest way to damage sender reputation with mailbox providers; a rate this high can get future campaigns throttled or routed to spam even for recipients who never complained, which drags down deliverability for the whole list, not just the segment that complained. Vortex IQ detects and explains this; resolution is manual, with evidence and recommended steps. Reference: `EM-DEL-002` **Severity** high · **Outcome** Control risk and change · **Fix status** Report only When the key lacks scopes, 20+ cards silently render "No data yet" and the merchant cannot diagnose without looking at our logs. The audit surfaces the exact scopes they need to enable. Vortex IQ detects and explains this; resolution is manual, with evidence and recommended steps. Reference: `KL08` **Severity** high · **Outcome** Protect revenue · **Fix status** Report only Abandoned-cart recovery is usually the single highest-ROI automation in email: high-intent shoppers who nearly bought are contacted at exactly the right moment. Without it they are never contacted at all. Vortex IQ detects and explains this; resolution is manual, with evidence and recommended steps. Reference: `EM-FLOW-001, KL06` **Severity** high · **Outcome** Protect revenue · **Fix status** Report only More than 1 in 20 emails is bouncing. Beyond the immediate lost reach, mailbox providers watch bounce rate as a sender-reputation signal, and a rate this high risks future emails, even to good addresses, landing in spam instead of the inbox. Vortex IQ detects and explains this; resolution is manual, with evidence and recommended steps. Reference: `EM-DEL-001` **Severity** high · **Outcome** Protect revenue · **Fix status** Report only More than 1 in 20 emails is not reaching an inbox at all, whether blocked, bounced, or filtered. Every campaign, promotion or transactional email built on this list is reaching a materially smaller audience than the send count suggests. Vortex IQ detects and explains this; resolution is manual, with evidence and recommended steps. Reference: `EM-DEL-003` **Severity** high · **Outcome** Run operations · **Fix status** Candidate remediation Without the product catalogue synced, flows cannot recommend products or build dynamic content, so the highest-converting email formats are unavailable. A likely corrective operation exists, but its mapping and recovery are not yet complete, so execution is not offered. Evidence and recommended manual steps are provided. Reference: `KL05` **Severity** medium · **Outcome** Protect revenue · **Fix status** Candidate remediation Bounced emails never reach the customer, and past roughly 5% mailbox providers treat the sender as risky, dragging down delivery of every future campaign including the ones that make money. A likely corrective operation exists, but its mapping and recovery are not yet complete, so execution is not offered. Evidence and recommended manual steps are provided. Reference: `KL02` **Severity** medium · **Outcome** Protect revenue · **Fix status** Report only Refunds triggered from email-attributed orders erode the channel's real revenue; concentration here often traces to overclaiming creative or mismatched landing pages. Vortex IQ detects and explains this; resolution is manual, with evidence and recommended steps. Reference: `KL07` **Severity** medium · **Outcome** Protect revenue · **Fix status** Candidate remediation Automations that are switched off or erroring stop producing revenue silently; abandoned-cart, welcome and win-back flows are typically the highest-earning sends a store has. A likely corrective operation exists, but its mapping and recovery are not yet complete, so execution is not offered. Evidence and recommended manual steps are provided. Reference: `KL01` **Severity** medium · **Outcome** Grow revenue · **Fix status** Report only Broadcasting to one undifferentiated list sends the same message to buyers, prospects and lapsed customers alike, which depresses engagement and accelerates unsubscribes. Vortex IQ detects and explains this; resolution is manual, with evidence and recommended steps. Reference: `KL04` **Severity** medium · **Outcome** Protect revenue · **Fix status** Report only Spam complaints are the fastest way to destroy sender reputation. Above roughly 0.1 percent, providers start routing campaigns to junk for everyone, not just complainers, cutting email revenue silently. Vortex IQ detects and explains this; resolution is manual, with evidence and recommended steps. Reference: `KL03` **Severity** medium · **Outcome** Grow revenue · **Fix status** Candidate remediation New subscribers are at their most engaged in their first days; without a live welcome flow that window closes unconverted. A likely corrective operation exists, but its mapping and recovery are not yet complete, so execution is not offered. Evidence and recommended manual steps are provided. Reference: `EM-FLOW-002` **Severity** low · **Outcome** Protect revenue · **Fix status** Report only With fewer than 3 segments, campaigns are almost certainly going to the entire list every time, new customers and loyal repeat buyers, engaged subscribers and people who have not opened an email in a year, all treated identically. That flattens response rates and raises the same unsubscribe and spam Vortex IQ detects and explains this; resolution is manual, with evidence and recommended steps. Reference: `EM-LIST-001` **Severity** low · **Outcome** Grow revenue · **Fix status** Candidate remediation More than 3 automation flows are built but never turned on. Each one represents planned revenue, welcome series, replenishment reminders, win-back campaigns, that is sitting unused; the work to build them already happened, so the only thing standing between the store and that revenue is publishing t A likely corrective operation exists, but its mapping and recovery are not yet complete, so execution is not offered. Evidence and recommended manual steps are provided. Reference: `EM-FLOW-004` #### Build your own automated fixes Turn any finding into an automated fix with a Vortex IQ workflow: **over 13,000 read and write operations across more than 200 connectors** are available as building blocks, with approval, verification and rollback on every change. ### Automate approved work Vortex IQ is integrated with **204 read** and **141 write** operations across campaigns, catalog categorys, catalog items, catalog variants, coupons, couponcodes on Klaviyo. Combine them with anything from the **over 13,000 operations across more than 200 connectors** to automate the work in your own words. Changes follow your configured approval policy: the target, proposed change, affected records, risk, reversibility and verification plan are shown before execution. [Create a workflow](https://app.vortexiq.ai/workbench/flows/create?connector=klaviyo) #### Ready to build your first Klaviyo workflow Pick a trigger, add the operations above as steps, and every step that changes data pauses for your approval. Monitoring and audits are live now and can start any workflow you build. | Resource | Read operations | Write operations | | ----------------- | --------------- | ---------------- | | campaigns | 2 | 3 | | catalog categorys | 2 | 3 | | catalog items | 2 | 3 | | catalog variants | 2 | 3 | | coupons | 2 | 3 | | couponcodes | 2 | 3 | | custommetrics | 2 | 3 | | flows | 2 | 3 | Signed-in users see the full catalogue in the workflow builder, filtered to the sources they have connected.