> ## Documentation Index
> Fetch the complete documentation index at: https://docs.vortexiq.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Instagram on Vortex IQ

> Monitor Instagram publishing, engagement and freshness, and catch decay before organic reach erodes.

Monitor Instagram publishing, engagement and freshness, and catch decay before organic reach erodes.

[Connect or manage this source](https://app.vortexiq.ai/workbench/settings/sources) · [How connecting works](/integrations/connector-catalogue) · [Create a workflow](https://app.vortexiq.ai/workbench/flows/create?connector=instagram)

<CardGroup cols={5}>
  <Card title="28">
    performance signals
  </Card>

  <Card title="3">
    automated checks
  </Card>

  <Card title="0">
    prepared fixes
  </Card>

  <Card title="0">
    proven workflows
  </Card>

  <Card title="3">
    API operations
  </Card>
</CardGroup>

<Tabs>
  <Tab title="Overview">
    ### What you can achieve

    Capabilities are grouped around merchant outcomes, not API terminology.

    <CardGroup cols={2}>
      <Card title="Grow revenue">
        Improve discovery, conversion, campaigns and repeat purchase.
      </Card>

      <Card title="Run operations">
        Monitor orders, fulfilment, delivery and settlement.
      </Card>

      <Card title="Customer experience">
        Find storefront, speed, accessibility and journey problems.
      </Card>
    </CardGroup>

    ### From connection to verified outcome

    The controlled sequence every capability follows. Nothing changes a connected system without the approval step.

    <Steps>
      <Step title="Connect">
        Authorise the source. Scopes are shown before access is granted.
      </Step>

      <Step title="Monitor">
        Watch the signals against your own baselines, not universal defaults.
      </Step>

      <Step title="Detect">
        Run checks and gather evidence specific to your store.
      </Step>

      <Step title="Recommend">
        Explain what happened, why it matters and the proposed action.
      </Step>

      <Step title="Approve">
        You review scope, risk and reversibility before anything changes.
      </Step>

      <Step title="Execute">
        Apply through governed connector operations.
      </Step>

      <Step title="Verify">
        Confirm the intended result and keep the receipt.
      </Step>
    </Steps>

    No changes are made without the configured approval policy. Read-only operations do not modify the connected system; schedules, access scopes, API usage and data handling remain governed by Vortex IQ controls.
  </Tab>

  <Tab title="Monitor (28)">
    ### Monitor performance

    28 performance signals. Open an outcome to see its signals and how each one alerts. Read-only operations do not modify the connected system.

    <AccordionGroup>
      <Accordion title="Grow revenue (16 signals)">
        | Signal                        | Alert behaviour    | What it tracks                                                                |
        | ----------------------------- | ------------------ | ----------------------------------------------------------------------------- |
        | **Accounts Engaged (30d)**    | Watch only         | Description pending editorial review; the signal is live.                     |
        | **Comments (30d)**            | Watch only         | Description pending editorial review; the signal is live.                     |
        | **Engagement Drop Alert**     | Alert band 3 / 1   | Description pending editorial review; the signal is live.                     |
        | **Engagement Rate**           | Alert band 3 / 1   | (likes + comments) on recent posts / followers, averaged over the window.     |
        | **Engagement Rate Trend**     | Alert band 3 / 1   | Description pending editorial review; the signal is live.                     |
        | **Engagement-to-Conversion**  | Watch only         | Description pending editorial review; the signal is live.                     |
        | **Followers Trend**           | Alert band 0 / -2  | Description pending editorial review; the signal is live.                     |
        | **Following**                 | Watch only         | Description pending editorial review; the signal is live.                     |
        | **Likes (30d)**               | Watch only         | Description pending editorial review; the signal is live.                     |
        | **Posting Cadence**           | Alert band 0 / -40 | Description pending editorial review; the signal is live.                     |
        | **Profile Views (30d)**       | Watch only         | Description pending editorial review; the signal is live.                     |
        | **Reach Trend**               | Alert band 0 / -20 | Description pending editorial review; the signal is live.                     |
        | **Social Health Score**       | Alert band 90 / 70 | Composite: engagement rate x reach trend x posting cadence x follower growth. |
        | **Social-Attributed Revenue** | Watch only         | Description pending editorial review; the signal is live.                     |
        | **Top Posts by Engagement**   | Watch only         | Top Posts by Engagement.                                                      |
        | **Total Engagement (30d)**    | Watch only         | Description pending editorial review; the signal is live.                     |
      </Accordion>

      <Accordion title="Run operations (7 signals)">
        | Signal                         | Alert behaviour    | What it tracks                                            |
        | ------------------------------ | ------------------ | --------------------------------------------------------- |
        | **Days Since Last Post**       | Alert band 0 / -40 | Description pending editorial review; the signal is live. |
        | **Followers**                  | Alert band 0 / -2  | Description pending editorial review; the signal is live. |
        | **Reach (30d)**                | Alert band 0 / -20 | Description pending editorial review; the signal is live. |
        | **Reach Drop Alert**           | Alert band 0 / -20 | Description pending editorial review; the signal is live. |
        | **Social-Attributed Sessions** | Watch only         | Description pending editorial review; the signal is live. |
        | **Top Posts Driving Traffic**  | Watch only         | Top Posts Driving Traffic, broken down by row.            |
        | **Total Posts**                | Watch only         | Description pending editorial review; the signal is live. |
      </Accordion>

      <Accordion title="Customer experience (5 signals)">
        | Signal                    | Alert behaviour | What it tracks                                            |
        | ------------------------- | --------------- | --------------------------------------------------------- |
        | **Avg Comments per Post** | Watch only      | Description pending editorial review; the signal is live. |
        | **Avg Likes per Post**    | Watch only      | Description pending editorial review; the signal is live. |
        | **Content Type Mix**      | Watch only      | Image / Video / Carousel / Reels split of recent posts.   |
        | **Posts Published Trend** | Watch only      | Description pending editorial review; the signal is live. |
        | **Saves (30d)**           | Watch only      | Description pending editorial review; the signal is live. |
      </Accordion>
    </AccordionGroup>
  </Tab>

  <Tab title="Audit (3)">
    ### Audit risks and opportunities

    A fix status appears only where the action, inputs, approval, verification and recovery controls are mapped. Candidate remediations are never executable. Open a check for the detail.

    <AccordionGroup>
      <Accordion title="Engagement rate below 1%">
        **Severity** medium · **Outcome** Grow revenue · **Fix status** Report only

        Engagement below 1 percent means content is reaching feeds and being scrolled past; format and hook need work before spend goes behind it.

        Vortex IQ detects and explains this; resolution is manual, with evidence and recommended steps.

        Reference: `SOCIAL-ENGAGEMENT-001`
      </Accordion>

      <Accordion title="Reach dropped > 20% vs prior period">
        **Severity** medium · **Outcome** Run operations · **Fix status** Report only

        Reach dropping over 20 percent usually means the algorithm has deprioritised the account or a format change landed badly; catching it early keeps the slide shallow.

        Vortex IQ detects and explains this; resolution is manual, with evidence and recommended steps.

        Reference: `SOCIAL-REACH-001`
      </Accordion>

      <Accordion title="Posting cadence collapsed (no post in 14 days)">
        **Severity** low · **Outcome** Grow revenue · **Fix status** Report only

        Posting cadence collapsing to zero lets the audience's attention lapse; reach compounds only while the account stays present.

        Vortex IQ detects and explains this; resolution is manual, with evidence and recommended steps.

        Reference: `SOCIAL-CADENCE-001`
      </Accordion>
    </AccordionGroup>

    #### Build your own automated fixes

    Turn any finding into an automated fix with a Vortex IQ workflow: **over 13,000 read and write operations across more than 200 connectors** are available as building blocks, with approval, verification and rollback on every change.
  </Tab>

  <Tab title="Automate">
    ### Automate approved work

    Vortex IQ is integrated with **3 read** and **0 write** operations across businessaccounts, insights, medias on Instagram. Combine them with anything from the **over 13,000 operations across more than 200 connectors** to automate the work in your own words.

    Changes follow your configured approval policy: the target, proposed change, affected records, risk, reversibility and verification plan are shown before execution.

    [Create a workflow](https://app.vortexiq.ai/workbench/flows/create?connector=instagram)

    #### Ready to build your first Instagram workflow

    Pick a trigger, add the operations above as steps, and every step that changes data pauses for your approval. Monitoring and audits are live now and can start any workflow you build.

    <Accordion title="Browse the operations you can build with">
      | Resource         | Read operations | Write operations |
      | ---------------- | --------------- | ---------------- |
      | businessaccounts | 1               | 0                |
      | insights         | 1               | 0                |
      | medias           | 1               | 0                |

      Signed-in users see the full catalogue in the workflow builder, filtered to the sources they have connected.
    </Accordion>
  </Tab>
</Tabs>